Mediaboss Marketing

Davidson Wicker, founder of Ravetree, has worked to create the social networking site that he says helps users to stay organized and respects their privacy concerns.

RAVETREE

When Raleigh entrepreneur Davidson Wicker launched his social networking site Ravetree this summer, he faced some obvious challenges.

People join social networking sites to connect with other people friends, family, colleagues and right now most people are already on Facebook. The social networking giant has more than a billion active users, which has made it hard for even the likes of Google to launch competing social networks.

But Wicker, 38, sees an opportunity in creating a social networking site that is free of ads and that allows users to remain anonymous when writing comments or posts.

Our goal is not to become the next Facebook, Wicker said. But a social platform that helps users to stay organized and respects their privacy concerns.

Ravetree has a blue and white newsfeed that echoes Facebooks traditional design, but users can alternate between a public feed and a private feed. It also offers functions that are unavailable on Facebook, such as a dislike button and the ability to add tags to other users posts.

Wickers idea is to get users hooked onto the site for daily, practical uses.

I wanted to create a platform that is useful, even if a user doesnt make any social connections with other people, he said.

Several apps are built into the platform, such as notes, calendar and file storage space. Users can also create a portal for $4 per month and use project management features for their businesses.

Read more from the original source:
Raleigh entrepreneur's networking site touts privacy protection