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By Hannah Ash, contributing writer
When it comes to e-commerce, search engine optimization (SEO) is a key player. A new job posting by CVS Caremark indicates the major drugstore is putting the focus on SEO. Posted on LinkedIn, CVS is hiring for a new position: IT Digital Project Manager. The job description indicates a new team is being formed that will focus on SEO, e-commerce, and programming initiatives.
A new study released by Localvox reveals when it comes to local SEO optimization, there is a lot of room for major retailers to enjoy. According to the study, key winners in local marketing efforts (including SEO) are Walmart, Whole Foods, Best Buy, Verizon Wireless, and Michaels. The study mentions that one third of major retailers have optimized for local SEO, they are not coming up on top for key search terms. The new strategy by CVS shows the retailer is looking to take on SEO and come out on top. According to the Linkedin description, This position will be responsible for driving the successful execution of CVS/Caremarks most critical and complex IT initiatives and programs.
A recent SEC filing by RetailMeNot indicates SEOs importance in e-commerce; the promo code distribution platform gets a total of 63 percent of traffic from SEO alone. The LinkedIn posting by CVS indicates that the IT Digital Project Manager position is the first in a new, and important, team forming for the drugstore chain, This new team will be working in a fast paced environment with passionate leadership and the ability to make a huge impact enterprisewide. As CVS makes moves to improve its SEO health, it makes sense that other retailers will soon follow.
New Product Recommendations Boosts Retailers Website Conversion Rate
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Search Engine Optimization Is New Prescription For CVS Caremark
Fort Lauderdale, FL (PRWEB) April 24, 2014
The major search engines, such as Google, are constantly changing their algorithms for how they rank websites, according to Joe Palko, chief marketing officer. There are certain things that website owners need to do with their sites in order to meet the search engine's requirements and this latest release builds in many tools that help our merchants do just that.
Beginning immediately, 3dcart customers can take advantage of the following SEO features that are included with all packages at no additional charge:
Canonical URLs - canonical tags that instruct search engines as to which page should be indexed to avoid a store owner from receiving a duplicate content penalty resulting from identical pages from being indexed.
Simple 301 Redirects - a new and improved way to let the search engines know that a previously indexed page has been removed and visitor traffic should be redirected to a replacement page within the website.
Easy Sitemap Creation & Search Engine Submission - store owners can now have more control over their sitemap allowing them to easily re-submit when new pages have been added, removed or updated. In addition, it is now easier for the sitemap to be submitted to Google and Bing once changes have been made.
Product Page Rich Snippets - allows the store owner to display additional information within the search engine results allowing for a better search experience for the customer. Examples of the types of data that can be included are product reviews, pricing information and more.
Product Open Graph Meta Tags - allows the store to pass more detailed information about individual products when visitors share product URLs with social media sites such as Facebook, Google+, Pinterest and others.
In addition to these additional SEO features, 3dcart version 6.2 also introduces Google Universal Analytics, the next generation of real-time site statistics from Google that gives store owners even more insights into visitors activity once on-site. Also included is a search engine friendly update to site pagination as well as the introduction of new custom filename capabilities to the Shop by Brand feature within 3dcart.
These latest additions make 3dcart one of the most powerful eCommerce platforms available for businesses looking to sell product online. For more detailed information on this latest release, please visit the 3dcart blog at http://blog.3dcart.com/3dcart-version-6-2-search-engine-optimization-features/. For more information on 3dcart, and to sign up for a free trial, visit http://www.3dcart.com. 3dcart is also one of the only shopping cart software platforms to offer in house marketing advice and services to their customers at http://sem.3dcart.com.
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3dcart Shopping Cart Software Version 6.2 is Released With the Most Advanced SEO Features
The days of judging SEO success purely based on rank are long gone.
Panda, Penguin, Hummingbird, the Knowledge Graph, Google Carousel, and most recently secure search mean that there is no longer a linear path to achieving rank, nor is there only one rank metric.
Rank is a fluid, multi-dimensional metric, and it still has everything to do with your business.
In one fell swoop last fall, Google changed everything with the removal of keyword data, and the other search engines followed suit earlier this year. Two former metrics of SEO success are difficult to measure: traffic from keyword data and accurate rank. This calls for a new approach to SEO, outlined in the Secure Search Manifesto.
In order to find out whats on the mind of search marketers as they looked ahead to 2014, at the beginning of the year my company sent a survey to 20,000 SEO professionals across 8,400 brands.
The page/content based approach to SEO is important for 100 percent of SEO professionals and 85 percent said it would be more or much more important for them in 2014 compared to 2013.
But what specifically about the page-based approach to SEO is going to be important for marketers in 2014?
With an increasing number of ranking variables, whats on the minds of marketers when they think about rank?
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Rank Still Matters in the Age of Secure Search