| Media Search: |
Hot Topics Events in London, 2011
A few snippets from our discussion in 2011... Debate Topics #1Smartphones and tablets go mass-market Debate Topics #2 The social networking surge its impact on SMS Debate Topics #3 Mobile...
By: Hot Topics
The rest is here:
Hot Topics Events in London, 2011 - Video
It's Taylor Swift's world, and we're just living in it. Not only is she taking over the pop charts with her new album "1989," she's taking the Internet by storm, too.
Celebrities are already known for their huge social media followings, but Swift's online presence is more than just a growing collection of fans. The 24-year-old country-turned-pop superstar has truly mastered the art of social networking, and her album and concert ticket sales aren't the only thing that will benefit from her online strategies your business can, too.
Swift already has 46 million followers on Twitter, nearly 13 million Instagram followers and over 71 million Facebook fans. But where the star truly shines is on her latest social networking conquest: Tumblr.
Back in September, Swift joined Tumblr much to the delight of her fans (also known as #swifties). But to understand why this is such a big deal, first you need to understand Tumblr. Here's a breakdown:
It's not just a social network; it's a multimedia microblogging platform.
What does that mean? It's more than just a place to share status updates and photos of your last vacation. When you log in to your Tumblr dashboard, you have several options at your disposal: You can share text posts, links, photos, videos and audio posts. And you can do more than just create and share your own content like Twitter, where you can retweet a post someone else created that you want to share with your followers, you can "reblog" posts on Tumblr. When you reblog a post, you can share it as is, or add your own commentary.
Unlike more public platforms like Twitter and Facebook, Tumblr is seen by its users as a community.
Tumblr is, by definition, a social networking website just like the others. But to avid users, Tumblr is more like a huge (but still tight-knit) community where everyone can feel like they belong. And it's full of smaller communities in which, over the years, people have formed real friendships with other users who share their interests all over the world. Some of these smaller communities include "fandoms" (groups of people who like the same television shows, movies, comic books, etc.), and others are people fighting for a similar cause or who share similar hobbies, like writing or gaming.
Tumblr users share everything funny memes, relatable text posts that range from sad to hilarious, photography, inspiring quotes, funny videos, poetry, music, and often their deepest and darkest thoughts and the community is supportive and accepting of all of it. On Tumblr, there's something for everyone.
It's incredibly customizable.
The rest is here:
Social Marketing Lessons from Taylor Swift
Monster Worldwide last week announced that it was rolling out a beta of a social recruitment ad platform, starting this Thursday.
Monster Social Ads uses Twitter's Ads API to serve tailored job listings to Twitter users, based on career attributes such as occupation or industry type.
A number of U.S. companies have signed on for the beta, including Blue Shield of California, Citizens Financial, eBay, Geico, ManpowerGroup, T-Mobile and UPS. Full commercial availability is set for Q1 2015.
Monster has been pushing to build out its targeting tools to expand the functionality of its ubiquitous -- but seemingly stagnant and dated -- online jobs board that several years ago was viewed as an essential stop for any job seeker.
Monster also has rolled out TalentBin, a tool that builds profiles of individual employees by scanning social media sites and industry-specific destinations. It is billed as a passive database of talent, as employees do not actively participate or provide input.
These offerings are viewed as Monster's way in re-establishing its primacy in the job search community. Over the years its status as must-visit website has been downgraded. It is now one of many sites a job seeker can visit but hardly essential.
LinkedIn, of course, has much to do with this -- it is now viewed as an important recruiting and job search too,l not only for employees but also for executives. Monster never acquired that cachet.
It is hard to imagine Monster overtaking LinkedIn, but it doesn't have to, said Rob Enderle, president and principal analyst of the Enderle Group.
"This is not an either/or proposition. A job seeker will be active on as many sites as he or she thinks is necessary. No one wants to miss out on an opportunity," he told the E-Commerce Times.
Still, Monster has a ways to go before it becomes one of the sites that must be included in a job search, said David Johnson, principal of Strategic Vision.
See original here:
Monster Tiptoes Onto Twitter
NSA, Google, and the FBI Director
NSA Sergey Brin and Keith Alexander Emails: http://www.documentcloud.org/documents/1154294-nsa-google.html#document/p1 People Trust NSA More Than Google Survey: ...
By: CPerceptionsTV
Here is the original post:
NSA, Google, and the FBI Director - Video
Senator Udall visiting a wind power plant in Boulder in 2013.
Sen. Mark Udall (D-CO) was one of just a few US Senators decryingwidespreadsurveillance even before the Snowden leaks. Udall hasbeen a sharp critic of intelligence agencies since then as well, asking for CIA Director John Brennan to resign after allegations emerged that the intelligence agency gained access to Senate files.
He won't be in office much longer.Udall lost his election last night against Republican challenger Rep. Cory Gardner. By 1:00am Eastern time, Gardner was ahead by six percentage points, with 87 percent of precinctsreporting. At that point, several news agencies called the election for Gardner.The Senateseat was one of several that flipped from Democratic to Republican control last night, causing Republicans to take control of theupper house.
Udall's positioning as a toughcritic of the NSA wasn't a big issue on the campaign trail, although in the final days ofthe election he did release an ad saying he wont tolerate overbroad government surveillance. But much of Udall's campaigning came across as out of touch, running an old playbook. Udall hammered his opponent on womens' issues in socially liberal Colorado, noting that Gardner supported a "personhood amendment" tolimit abortion and suggesting he wanted to ban some types of birth control.
That led to criticism that Udall was running a "one-issue campaign," with Colorado voters wanting to hear more about the economy and jobs.It was tough to paint the affableGardner as a radical, and when a Denver reporter jokingly dubbed Udall "Mark Uterus,"it stuck.
Gardner alsogota surprise endorsement from The Denver Post, which supported Udall six years earlier.
Supporters of Gardner point out that hevoted for a billin the House to block the bulk surveillance program, suggesting that there may not be much daylight between the candidates onthe surveillance. Still, given Udall'sposition as a longtime criticone on the Senate Intelligence Committee, no lesshis departure willbe a loss for those looking to rein in intelligence agencies.
"What Udall has is the institutional memory and the relationships in the civil liberties community, in the Democratic Party, and in the tech industry so that we dont have to start over again with someone new," the head of ACLU's Washington DC office told The Hill.
The otherlongtime NSA critic on the Senate Intelligence Committee is Sen. Ron Wyden (D-OR), who was not up for reelection last night.
Here is the original post:
NSA critic Udall is sent packing as Republicans grab Senate