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By: Raymond Briggs
Vancouver, BC (PRWEB) September 15, 2013
There are often many factors that need to be considered when estimating sales figures and a 2013 report from eMarketer has found that spending on new content types will increase by 15.1% over the next 12 months*.
All Inclusive Marketing CFO and COO Iain Bundy discusses how to manage and adopt these variables into an accurate forecast with James Martell founder of The School of Internet Marketing and host of Affiliate Buzz on WebmasterRadio.FM.
When merchants are developing a sales projection, there are many different variables that they need to factor to make sure their results are accurate. Within each forecast, the number of traffic levels to a website and the companys conversion rate will need to be taken into account to measure the companys performance in comparison to their previous records. Alongside that, these figures should also be broken down to each particular marketing channel that they are involved in whether its through SEO, PPC or social media.
During the episode, Iain explains the different variables that merchants come across when developing a sales forecast and what the effect may be on the final projection. Business owners will also recognise the worth of different marketing channels and which sort of avenues might suit their needs in the near future.
This was something that Iain Bundy picks up on during the show stating: "Look at the big overall picture, take in the macro view and see what marketing channels are going to help merchants in the different stages of their business".
"As a CFO in the performance marketing industry, Iain knows his way round a profit/loss spreadsheet," adds James Martell.
With all this information at hand, merchants can take this information and understand what they will need to consider when creating a forecast for their clients in the future.
This discussion is available on the website: http://www2.webmasterradio.fm/affiliate-buzz/2013/08/29/sales-projections-for-merchants-understanding-the-variables
*http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592
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The School of Internet Marketing Discuss the Effects of Financial Projections on Business Growth in the Pay for ...
YouTube selective enforcement censorship harassment censorship
FAIR USE NOTICE: This video may contain copyrighted material. Such material is made available for educational purposes only. This constitutes a #39;fair use #39; of...
By: LiberatedGalaxy
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YouTube selective enforcement censorship harassment censorship - Video
The Governments controversial plan to force the countrys largest broadband ISPs into adopting network-level filtering systems, which would be used to help censor adult websites (Parental Controls), could suffer a delay after the minority Liberal Democrat side of the coalition voted against the measures.
The motion, F17 Protecting Children From Online Pornography, essentially called upon the LibDem partys Autumn Conference in Glasgow (Scotland) to support the governments overall strategy for enabling automatic opt-in network-level filtering of adult websites (Active Choice+) by the end of 2013 (details here and here).
Baroness Benjamin, Lib Dem Peer, said:
This motion is about protecting children from online pornography and inappropriate material its not about censorship or stopping adults from accessing legal material. Arguments about opt in, censorship or freedom of expression are simply not applicable here. This pandemic crosses a sacred line although the internet is a wonderful resource, it also has a dark side.
Motion F17 Summary (Mover: Baroness Benjamin)
Conference calls on the Government to..
1. Work with the software industry to introduce opt-in filters to explicit material on all new internet enabled electronic devices.
2. Ensure that those adults wishing to view pornographic material should be required to opt in to websites containing such material by providing verifiable proof of age.
3. Work with Internet Service Providers (ISPs) providers to police actively their platforms and filter out explicit material which is currently easily accessible to children.
4. Support parents to take a more active role in how their children use the internet and to understand the risks involved.
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UK ISP Introduction of Child Internet Censorship Rules Face Possible Delay
Splatter Study (on social networking) - Braxton Sherouse
Performed by Ensemble Modelo62 at the Gaudeamus Muziekweek, Utrecht, The Netherlands, in September 2013.
By: Ensemble Modelo62
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Splatter Study (on social networking) - Braxton Sherouse - Video