Mediaboss Marketing

It's Taylor Swift's world, and we're just living in it. Not only is she taking over the pop charts with her new album "1989," she's taking the Internet by storm, too.

Celebrities are already known for their huge social media followings, but Swift's online presence is more than just a growing collection of fans. The 24-year-old country-turned-pop superstar has truly mastered the art of social networking, and her album and concert ticket sales aren't the only thing that will benefit from her online strategies your business can, too.

Swift already has 46 million followers on Twitter, nearly 13 million Instagram followers and over 71 million Facebook fans. But where the star truly shines is on her latest social networking conquest: Tumblr.

Back in September, Swift joined Tumblr much to the delight of her fans (also known as #swifties). But to understand why this is such a big deal, first you need to understand Tumblr. Here's a breakdown:

It's not just a social network; it's a multimedia microblogging platform.

What does that mean? It's more than just a place to share status updates and photos of your last vacation. When you log in to your Tumblr dashboard, you have several options at your disposal: You can share text posts, links, photos, videos and audio posts. And you can do more than just create and share your own content like Twitter, where you can retweet a post someone else created that you want to share with your followers, you can "reblog" posts on Tumblr. When you reblog a post, you can share it as is, or add your own commentary.

Unlike more public platforms like Twitter and Facebook, Tumblr is seen by its users as a community.

Tumblr is, by definition, a social networking website just like the others. But to avid users, Tumblr is more like a huge (but still tight-knit) community where everyone can feel like they belong. And it's full of smaller communities in which, over the years, people have formed real friendships with other users who share their interests all over the world. Some of these smaller communities include "fandoms" (groups of people who like the same television shows, movies, comic books, etc.), and others are people fighting for a similar cause or who share similar hobbies, like writing or gaming.

Tumblr users share everything funny memes, relatable text posts that range from sad to hilarious, photography, inspiring quotes, funny videos, poetry, music, and often their deepest and darkest thoughts and the community is supportive and accepting of all of it. On Tumblr, there's something for everyone.

It's incredibly customizable.

The rest is here:
Social Marketing Lessons from Taylor Swift