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A Guide To Optimizing Your Social Media Marketing Campaign

We often hear about website and search engine optimization, but social media optimization hasnt quite made it into the mainstream vernacular. Whether youve heard the term or not, you may already optimizing your social media posts every day.

Here are a few examples:

One of the main goals of social media optimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as whats worked for you in the past.

Some aspects of SMO will happen as an organic by-product of creating high-quality content: when people visit your site and love your content, theyll be more likely to share it via Facebook, Twitter or other social networking sites. As more people see and share your content, your site acquires buzz, inbound links, referral traffic, and strong social signals, all of which help your organic search visibility.

So, what factors are important for SMO? What strategies can you use to increase both the visibility and reach of your social media posts? How can you structure your posts to give them the best chance of clicks and conversions? Following are five tips to get you on the right track.

1.Dont underestimate the importance of your headlines

I cant emphasize enough the importance of using attention-grabbing headlines. This requires an understanding of best practices as well as what works for your particular audience.

When were talking about social media headlines, we could be referring both to blog post titles as well as to opening lines for your social networking posts. When we talk about Twitter headlines, we often mean the entire content of a tweet, given that you only have 140 characters to work with.

Your headline is what will capture the attention of your audience, and makes the difference between a post that gets read and shared, and one that sits and collects dust.

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A Guide To Optimizing Your Social Media Marketing Campaign

Ten Best Enterprise Search Engine Optimization Firms Ranked in November 2014 by topseos.com

SOURCE: topseos.com

November 17, 2014 03:00 ET

NAPLES, FL--(Marketwired - November 17, 2014) - The independent authority on online marketing services, topseos.com, has reported the ten top enterprise SEO agencies in the November 2014 edition of the rankings revealed online. Businesses looking for distinguished enterprise SEO agencies access the rankings at topseos.com. Each service showcased within the rankings has been put through a rigorous examination to determine how well they perform compared to industry standards and competitors.

The topseos.com independent research team spends time evaluating enterprise SEO services by taking a thorough look at key strengths and competitive advantages of contending internet marketing services. The rankings are formulated through the use of a set of evaluation criteria. The five criteria used to benchmark and compare services include service, technology, on-page and off-page optimization, core leadership & people, and process and strategy. Internet marketing services are put to the test to ensure the top services are included to assist businesses in selecting the absolute top services to meet their specific requirements.

The 10 best enterprise search engine optimization companies for November 2014 are:

1- Bruce Clay

2- Rank Executives

3- Netmark

4- 180Fusion

5- OneIMS - Integrated Marketing Solutions

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Ten Best Enterprise Search Engine Optimization Firms Ranked in November 2014 by topseos.com

Gun Lobby Organizes & Open Carry March In St Louis Smith & Wesson And Bushmaster – Video


Gun Lobby Organizes Open Carry March In St Louis Smith Wesson And Bushmaster
Gun Lobbyist explains gun owners don #39;t have the same rights as the elderly or the disabled because they are singled out in spite of their Second Amendment Rights To Bare Arms. Lobbyist states...

By: IBWC KC

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Gun Lobby Organizes & Open Carry March In St Louis Smith & Wesson And Bushmaster - Video

Giveaway Winners for November 16 2014 – Video


Giveaway Winners for November 16 2014
Second Amendment Giveaway A brief film highlighting the winners for our November 16 2014 giveaway. Prizes won during this giveaway: A Call of Duty "Advanced Warfare" Atlas Professional Edition...

By: Second Amendment Giveaways

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Giveaway Winners for November 16 2014 - Video

California Towns Unusual Gun Law to Get Federal Appeals Court Ruling

On Monday, the long-running debate over gun laws is moving to center stage, out in San Francisco.

A three-judge panel of the Ninth U.S. Circuit Court of Appeals will hear arguments concerning whether an unusual gun law passed by voters in Sunnyvale, Calif., late last year is constitutional.

A coalition of gun-rights groups, including the National Rifle Association, claims the law, which bans anyone from owning gun magazines capable of holding more than 10 rounds, violates the Second Amendment to the Constitution.

Sunnyvale, on the other hand, claims the law does not impinge on Sunnyvale residents Second Amendment rights to own a firearm within the home for self-defense because such large-capacity magazines are neither necessary nor even useful for self-defense because defenders seldom fire more than two shots. Restricting such magazines makes sense, Sunnyvale argues, because theyre frequently used in mass shootings, including the massacre at Newtown, Conn., at the end of 2012.

So who is right?

A U.S. District Judge in San Jose, Calif., in March upheld the law, finding that while the Sunnyvale law implicated the Second Amendment, the burden placed by the law on a Sunnyvale residents Second Amendment rights is relatively light.

Wrote Judge Ronald M. Whyte:

The Sunnyvale law passes intermediate scrutiny, as the courtwithout making a determination as to the laws likely efficacycredits Sunnyvales voluminous evidence that the ordinance is substantially tailored to the compelling government interest of public safety.

Still, the caselaw concerning firearm restrictions has been developing for a relatively short period of time. In June 2008, the U.S. Supreme Court, in a landmark case called District of Columbia v. Heller, ruled that the Second Amendment protects ones right to own a firearm in ones own home.

But the court left for another day (and, until then, lower courts) a variety of issues, including whether and to what degree firearms can be carried outside the home, and the degree to which semi-automatic weapons can be regulated as well. The law on these issues is not well settled, meaning the judges of the Ninth Circuit have leeway in the Sunnyvale case to chart their own path.

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California Towns Unusual Gun Law to Get Federal Appeals Court Ruling