A Guide To Optimizing Your Social Media Marketing Campaign
We often hear about website and search engine optimization, but social media optimization hasnt quite made it into the mainstream vernacular. Whether youve heard the term or not, you may already optimizing your social media posts every day.
Here are a few examples:
One of the main goals of social media optimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as whats worked for you in the past.
Some aspects of SMO will happen as an organic by-product of creating high-quality content: when people visit your site and love your content, theyll be more likely to share it via Facebook, Twitter or other social networking sites. As more people see and share your content, your site acquires buzz, inbound links, referral traffic, and strong social signals, all of which help your organic search visibility.
So, what factors are important for SMO? What strategies can you use to increase both the visibility and reach of your social media posts? How can you structure your posts to give them the best chance of clicks and conversions? Following are five tips to get you on the right track.
1.Dont underestimate the importance of your headlines
I cant emphasize enough the importance of using attention-grabbing headlines. This requires an understanding of best practices as well as what works for your particular audience.
When were talking about social media headlines, we could be referring both to blog post titles as well as to opening lines for your social networking posts. When we talk about Twitter headlines, we often mean the entire content of a tweet, given that you only have 140 characters to work with.
Your headline is what will capture the attention of your audience, and makes the difference between a post that gets read and shared, and one that sits and collects dust.
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A Guide To Optimizing Your Social Media Marketing Campaign