Mediaboss Marketing

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.

WayIn has been meeting with potential investors and showing off its new strategy that helps brands mold social media for their purposes. WayIn was founded in 2010 as more of a social polling and survey company, but that business was challenging, sources said.

It is now one of the companies fully plugged into Twitters torrent of data, and it customizes social media experiences for brands and ad agencies.

A source close to the company said that WayIn is on better footing after a shakeup that included hiring a new CEO last year, Elaine Wood, another Sun Microsystems alum. WayIn also recruited veterans of the marketing world like Tom Flanagan, brought over from Leo Burnett, as the head of marketing and brand development.

WayIn works with brandsincluding sports teams and retailersto use social media in their marketing. For instance, Best Buy created a Trending Gifts feature on its website and on screens in stores that tapped into Twitter to show which of its products received the most positive attention, and used the data to make recommendations. The technology also has been used in sports stadiums to project social media activity onto Jumbotrons.

WayIn also can accesses Facebook, Instagram, Vine and other channels for marketing campaigns, but the social media data and display space is becoming crowdedand challenging.

On Thursday, Re/code reported how Twitter has become more controlling about allowing partners like WayIn to promote rival social networks through their services. On TV, especially, companies like WayIn and Mass Relevance are caught in the middle of the Twitter-Facebook rivalry to control the second screen.

Re/code reported that Twitter told Mass Relevance, which works with TV networks that display Tweets during shows, that it has to exclusively use its content and not rival social media. Thats becoming the price of access to Twitters data, sources confirmed to Adweek.

WayIn, which raised $20 million in earlier financing rounds, started its latest fundraising outreach this month. The company made its first acquisition earlier this year, Argentina-based Comenta TV.

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Social Marketing Company WayIn Looking for Fresh Cash

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FY Teng | March 28, 2014

Jess Parrilla will be leading strategic expansion efforts globally, particularly into the company's priority market-Asia.

San Diego, CA, US-based provider of specialised Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC) management services, Titan SEO announced on Thursday (March 27, 2014) its appointment of Jess Parrilla as its VP of International Business Strategy. In his new job Parrilla, according to Titan SEO executives in a statement, is charged with leading "the company's expansion initiatives into global markets with Asia earmarked as a priority and a key target to further expand market share in the region."

Parilla has roughly 17 years of international business experience and was previously the CEO of a luxury international travel company called Explora, which saw its "most successful run in 20 years of operations," winning multiple industry awards and accolades "during his tenure," according to Titan SEO executives. Parilla has also held Board of Directors positions at Metropolitan Touring, a travel company specialising in Latin American destinations, in Argentina, Chile and Peru, where he played key roles in developing and executing regional expansion and global distribution strategies.

Commenting on this appointment, Danny Shepherd, CEO of Titan SEO, expressed his confidence in Parilla's ability and drive to develop and grow his business in Asia. "As one of the world's leading international luxury travel experts, Jess [Parrilla] will allow us to supply our clients with strategic and tactical advice beyond our core services," he said. "His expansive experience in global sales, marketing and business development, along with a venerable academic background make Jess [Parrilla] uniquely qualified to guide us as we expand internationally."

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Titan SEO Appoints New VP of International Business Strategy

Provo, UT (PRWEB) March 28, 2014

SEO National, a provider of search engine optimization in Provo's greater metropolitan area, operates quietly from their Northern Utah offices. At their headquarters there are no multi-story buildings nearby, nor chic furniture inside. When it comes to this internet marketing company, "functionality" is the keyword. No pun intended. This straightforward approach to operating is apparent in the company's simplistic structure as well as their campaign fulfillment. That's why the company's latest announcement to include infographics for SEO into their model comes as no surprise to those familiar with their simplistic models.

President, Damon Burton, comments. "We're excited to diversify the online assets that we create for our clients." He continues. "This move for SEO National signifies our company's desire to migrate away from building links to attracting links. Infographics embrace our appreciation for simplicity, while providing a way to disseminate useful information quickly."

Infographics are a visual way to represent statistics, sets of data, or information in general. Visual assets are nothing new for internet marketing agencies. However, infographics have been a game changer. Their balance of simplicity and beauty allows for readers, online shoppers, and website visitors to quickly digest a lot of information via an easy-to-read graphic.

Mr. Burton remarks. "Infographics allow us to convert quality content that's relevant to our clients and their prospective customers into shareable assets online."

Search Engine Optimization is a business vertical requiring continual innovation. It would not be unreasonable to assume that a lot of the fulfillment model boils down to creating brand awareness. As major search engines continue to evolve their algorithms, it is important to SEO National to be trendsetters in increasing their clients' brand awareness. In addition to including the new internet marketing method of building infographics at no extra cost to clients, the company too will be generating infographics for themselves; sharing their search engine optimization knowledge to the world.

While the archive is still in its infancy, SEO National's infographics will soon house dozens, if not hundreds, of pieces of internet marketing wisdom from themselves and others. To learn more about SEO National's rich media development of infographics, visit seonational.com or call 1-855-SEO-NATL.

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Provo SEO Company, SEO National, Expands Rich Media to Include Infographics

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