Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and its well documented. So if youre planning SEO in 2015, take this big list of stats and research to your team and show them its time to get serious about these key marketing activities.
No doubt that the organic search channel has proved its place in marketing over the past few years, and data points from 2014 show it:
Fueling organic search success is content, and it has its own set of unique opportunities and challenges. From the Content Marketing Institutes most recent researchon content for the B2B and B2C sectors, we find the following stats
Earlier this year Kapost published a list of more than 200 statistics that prove content marketing is here to stay. The statistics included could be great for use in your 2015 presentations and meetings.
LookBook HQ, Oracle Eloqua produced also produced a useful infographicon how digital marketers are building out content strategies.
"Big data" can be a big problem with the wrong technology or lack of technology, and many marketers are still working to find the best solutions to help them process data in a meaningful way. Despite best efforts, many C-level marketers still struggle in that area.
According to 2014 data from CMOSurvey.org:
Research data gives us a great benchmark for what other companies are dealing with, and really, shows that many of us share the same challenges and wins. If youre struggling to gain support in a key area in 2015, or just want to show off in your next meeting, perhaps use couple of the powerful stats in this list.
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.
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The Year in Stats - SEO, Content, and Data Analytics