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Is your social marketing strategy future-proof?
Is your social marketing strategy future-proof?
By: Chandni Hitesh
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Book Review | New Horizons In Arts, Heritage, Nonprofit And Social Marketing
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Lee Min Kok
The Straits Times
Publication Date : 25-12-2014
Social media marketing company Gushcloud has responded to accusations by local blogger Xiaxue that it engaged in questionable practices.
In a lengthy blog post put up on Wednesday, Gushcloud's chief executive and co-founder Vincent Ha refuted each of the key points listed by Xiaxue that called his company's integrity into question.
Xiaxue, whose real name is Wendy Cheng, ran a blog post spanning close to 30 pages on Tuesday claiming to have an expose on Gushcloud, which represents a number of bloggers.
Her allegations concerned the company's earnings, its YouTube views and subscriptions, and its bloggers' page views.
Ha rejected claims that his company made its bloggers mask advertisements as unpaid content.
He also posted several statistics and figures of some of its bloggers to rebut claims that their page view numbers were exaggerated and rebuffed allegations that it bought YouTube views.
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Social media marketing firm Gushcloud refutes blogger Xiaxue's accusations
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