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#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

This story was originally published on February 2, 2014, and comes in at number nine on our countdown of the 10 most popular Search Engine Watch stories of 2014. As we look back over the past year, we're celebrating the best of 2014, as determined by you, our readers. Enjoy!

With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.

Small business owners don't have the luxury of being wrong. They live close to the edge, and rainy-day financing is hard to come by.

For these reasons, small businesses need to be guided by statistics and analytics. They need to avoid wasting time in controversial discussions that have no end.

BrightLocal recently surveyed 20,000 U.S.-based businesses to assess sources of leads and found respondents indicated the following:

These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity.

Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. They are likely coming from the Yellow Pages and local networking. While they don't like the Yellow Pages, they understand how it works (or used to work).

Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful.

PPC allows customers to secure new business rapidly. Trust will develop over time, and new products can then be proposed.

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#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

Cephus Uncle Bobby Johnson speaks at POLICE CENSORSHIP – Mumia In the Cross Hairs! pt1 – Video


Cephus Uncle Bobby Johnson speaks at POLICE CENSORSHIP - Mumia In the Cross Hairs! pt1
POLICE CENSORSHIP - Mumia In the Cross Hairs! Friday the 5th Please forward and distribute widely Cops vs Free Speech How police are threatening Mumia, convi...

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Cephus Uncle Bobby Johnson speaks at POLICE CENSORSHIP - Mumia In the Cross Hairs! pt1 - Video

Censorship is a part of daily life in China

BEIJING (CNN) -

Censorship is a part of daily life in China. News articles are erased from online search engines, social media sites such as Facebook and Twitter are banned, and CNN is routinely blacked out for Chinese viewers.

Instagram was a huge hit in China -- until the government banned it during the Hong Kong protests.

"All good things must end," one young Chinese woman told me -- seemingly resigned to the fact that she can no longer post photos on Instagram.

While such restrictions would likely incite mass outrage in many Western countries, citizens in China often have no choice but to relinquish some personal freedom as the government keeps a firm grip on certain aspects of life in this booming society.

China's Communist Party will do whatever it takes to stay in power. Censorship is just one tool -- along with quickly quelling civil disobedience.

Of course, China feels like a utopia of liberty when compared with the repressive North Korean regime. I distinctly remember feeling a sense of freedom and relief when landing in Beijing after a recent visit to Pyongyang.

In the Democratic People's Republic of Korea, the average citizen has never heard of the Internet or social media. Contact with the outside world is forbidden for all but the most elite members of this reclusive society. Propaganda rules the television airwaves and fills the pages of state-run newspapers.

Censorship in China

The Sony hack story has received limited news coverage in China. Stories have appeared on CCTV's newscasts and in newspapers like China Daily, though with far less prominence than some other international news outlets.

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Censorship is a part of daily life in China

Why do Erdogan's words make headlines?

Turkish President Recep Tayyip Erdogan's recent remarksequating birth control to an act of treasonhave stirred up yet another storm in Turkey and abroad.

The comment is the latest in a series that have made headlines in both international and Turkish media outlets, and also lit up social media platforms with exchanges reflecting the divide between Turkey's secularists and conservative Muslims.

It has also prompted questioning of the media's reporting of statements by a politician who himselffrequently accuses international and domestic media ofdistorting his words.

Turkey, a NATO member and candidate for EU membership, is seen as a secular republic with a functioning democracy, bordering both Europe and the Middle East.

In the early years of his leadership in 2000s, Erdogan was widely seen by the West as a moderate conservative, aiming to improve Turkeys democratic standards and economy. He managed to set off EU membership talks 2005, but the process has been stalled for years now.

Western perception of the Turkish leader has changed in tandem with Erdogans rhetoric.

While some say that Erdogan's choice of words coupled with their interpretation by media outlets contribute to turning every statement he makes into a headline, others argue that his remarks merely reflect his hardline ideology.

RELATED:Women blast Erdogan over 'hate crime'

In his remarks on birth control, Erdogan, whose opposition to abortion and contraception is no secret, steered cleared of religious references. Hewas referring to its economic dimensions, saying birth control threatened Turkey's bloodline.

Erdogan urged a couple at their wedding on Sunday to have at least three children to help boost Turkish population figures, in keeping with this oft-repeated worries about Turkey's declining birth rate.

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Why do Erdogan's words make headlines?

Randeep Hooda Upset With his Fake Account On A Social Networking Site | Bollywood News – Video


Randeep Hooda Upset With his Fake Account On A Social Networking Site | Bollywood News
Subscribe NOW To Our Network Channels :- ZoomDekho - http://goo.gl/olJaiw Telly Talk India - http://goo.gl/Q2pq7u Randeep Hooda upset with his fake social networking site he wants his account...

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Randeep Hooda Upset With his Fake Account On A Social Networking Site | Bollywood News - Video