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Oh Bobby. Ever since he introduced the schlong to the world we've been wondering if anything could ever beat it.

And he's done it, once again Mr Norris has opened our eyes, really opened them, to a whole new world of swimwear.

The TOWIE star decided to debut the ball bag, which is what it says really, during filming for the hit reality TV show in Ibiza.

Despite the fact he was pretty much naked, save the silver thing attached to his manhood, the inventor looked more than comfortable strolling along the beach.

He was probably smugly looking at all those men with big swim shorts on who will have horrendous tan lines to deal with. Oh the horror.

Earlier this year Bobby and his then boyfriend Harry Derbidge, who sadly has left the show once again, modelled the schlong while filming the Marbella special.

Remarkably it became a bit of a 'thing' and Bobby created the Sirius Schlong Thong, which was available for 10.

Scroll down for even more pics of this delightful contraption

Bobby even appeared on This Morning to model the range and talk about his product.

He said at the time: "My first line with the Sirius Collection comes from a passion to create really cool and design led pieces that appeal to everyone of all ages.

See original here:
Bobby Norris ditches the schlong for even smaller swimwear... introducing the ball bag (warning explicit images)