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37percent of companies plan to increase their social media funding this season, and bigger companies that have more than 1, respectively 000 employees are showing greater willingness to achieve that.

research by PR Newswire because of the 2020 Asia-Pacific Corporate Communications Report, but also revealed that the top few communications challenges confronting companies are satisfied creation (55percent ), measuring the effects of communications (54percent ) and funding constraints (51percent ).

The dimension difficulty was more conspicuous in Australia, together with 68percent of communications professionals mentioning it as a problem.

The research analyzed 948 public relations and communications specialists in 10 markets in APAC, such as Australia.

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58percent of respondents stated they were happy with the efficacy of news websites, compared to 41percent to social websites.

The analysis concluded that validity, importance and transparency are important, but argued attribution metrics are rising to the communications sector.

These metrics comprise viewers demographics/ firmographics profiling and segmentation, and transformation from studying a news item into downstream actions that promote earnings

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Social networking budgets on the upswing, claims PR Newswire - The News Pocket

The growth of hyperscale data centers continues at a fast clip this year. According to Synergy Research Group, as of the middle of this year, there are 541 hyperscale data centers with another 176 in the pipeline. That number of data centers operated by hyperscale providers more than doubled the count from the middle of 2015, according to Synergy Research Group (SRG.)

The EMEA and Asia-Pac regions continued to have the highest growth rates, but the U.S. still accounted for 38% of the major cloud and internet data center sites.

RELATED: Report: In just four months, data center M&A deals surpass 2019 levels

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The next largest data center locations were China, Japan, the U.K., Germany and Australia, which collectively accounted for another 30% of the total. Over the last four quarters new data centers have opened their doors in 15 different countries, with the U.S., South Korea, Switzerland, Italy, South Africa and Bahrain having the largest number of additions.

There were 100 new hyperscale data centers opened in the last eight quarters, with 26 of those being the first half of this year, said John Dinsdale, a chief analyst at Synergy Research Group, in a statement. COVID-19 has caused some logistical issues but these are robust numbers, demonstrating the underlying strength of the services that are driving these investments. We have visibility of a further 176 data centers that are at various stages of planning or building, which is good news for data center hardware vendors and wholesale data center operators.

Among the hyperscale operators, Amazon and Google opened the most new data centers over the last 12 months, accounting for over half of the total, with Microsoft and Oracle being the next most active companies. SRG's research showed that over 70% of all hyperscale data centers were located in facilities that are leased from data center operators or are owned by partners of the hyperscale operators.

Not surprisingly, the companies with the broadest data center footprints were the leading cloud providers; Amazon, Microsoft, Google and IBM. Each has 60 or more data center locations with at least three in each of the four regionsNorth America, APAC, EMEA and Latin America. SRG said that Oracle also had a notably broad data center presence while the remaining firms tended to have their data centers focused primarily in either the U.S. (Apple, Facebook, Twitter, eBay) or China (Alibaba, Baidu, Tencent.)

SRG's research was based on an analysis of the data center footprint of 20 of the worlds major cloud and internet service firms, including the largest operators in SaaS, IaaS, PaaS, search, social networking, e-commerce and gaming.

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Report: Hyperscale data center count reaches 541 with 176 more in the works - FierceTelecom

Snap Inc. (NYSE: SNAP) shares are trading higher after Secretary of State Mike Pompeo suggested the U.S. might ban the Chinese social media app TikTok.

TikTok, operated by tech giant ByteDance, allows users to create short videos and overlay voices or music and has surged in popularity over the past year.

"The banning of TikTok could provide some competitive relief to social media platforms, such as Snapchat and Facebook Morgan Stanleys Sales team wrote Tuesday morning," according to CNBC.

Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe.

Snap's stock was trading up 8.01% at $25.29 per share on Tuesday at the time of publication. The company has a 52-week high of $25.58 and a 52-week low of $7.89.

2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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Why Snap's Stock Is Trading Higher Today - Benzinga

Location-Based Service(LBS) is an application used to identify location of a mobile or wireless device. Location-based services are used to locate people, objects, and vehicle movements as well as for navigation, logistics, and inventory management. In addition, LBS works by accessing real-time geo-data points from a smartphone device to gain information, entertainment, or security data for further processing.

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Upsurge in adoption of wireless devices such as tablets, smartphones, and handheld devices boosts the social networking platforms and provides new avenues for location-based marketing & advertising opportunities. Moreover, rise in demand for active check-in apps and increase in use of business intelligence tools for fraud management & secure authentication further fuels the location-based services market growth.

However, increased prices of real-time based LBS components and concerns associated with personal data security issues are some of the factors that hinder the growth of the location-based services market.

The adoption of LBS has increased across various verticals such as government & public utilities, media & entertainment, transportation, retail & e-commerce, healthcare, and others (education, BFSI, and healthcare). Proactive government initiatives to standardize defense technologies coupled with rapid urbanization & infrastructural developments in the emerging economies are expected to foster the market growth in the government & defense sector.

Moreover, increase in demand for location-based services among e-commerce companies, food delivery & shopping apps, tourism websites, social networking apps, and others are expected to propel the growth of the location-based services market at a significant rate.The location-based services market is segmented on the basis of component, technology, application, industry vertical, and region. By component, it is categorized into hardware, software, and services.

By technology, it is divided into GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. By application, it is classified into location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others.

By industry vertical, it is segmented into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA

North America is expected to dominate the global location-based services market during the forecast period, owing to the presence of large number of established LBS solution providers in the U.S. Canada, and Mexico. The Asia-Pacific market is expected to grow at a significant rate in the near future on account of the upsurge in working population, spiraling technology hubs, and blooming tourism industry.

The key players operating in the location-based services market analysis include Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Inc. These players have played a significant role to boost the growth of the global location-based services market by adopting various development strategies such as business expansion, new product launches, and others.

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KEY BENEFITS FOR STAKEHOLDERS The study provides an in-depth analysis of the location-based services market trends to elucidate the imminent investment pockets. Information about the key drivers, restraints, and opportunities and their impact analyses on the global location-based services market size is provided. Porters five forces analysis illustrates the potency of the buyers and suppliers operating in the global location-based services industry. The quantitative analysis of the market from 2018 to 2026 is provided to determine the global location-based services market potential.

KEY MARKET SEGMENTSBy Component Hardware Software Services

By Technology GPS Assisted GPS (A-GPS) Enhanced GPS (E-GPS) Enhanced Observed Time Difference Observed Time Difference Cell ID Wi-Fi Others

By Application Location-based Advertising Business Intelligence & Analytics Fleet Management Mapping and Navigation Local Search & Information Social Networking & Entertainment Proximity Marketing Asset Tracking Others

By Industry Vertical Transportation & Logistics Manufacturing Government & Public Utilities Retail Healthcare & Life Sciences Media & Entertainment IT & Telecom BFSI Hospitality Others

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By Region North Americao U.S.o Canadao Mexico

Europeo UKo Germanyo Italyo Spaino Franceo Rest of Europe

Asia-Pacifico Chinao Japano Indiao South Koreao Singaporeo Rest of Asia-Pacific

LAMEAo Latin Americao Middle Easto Africa

Key Market Players Alcatel-Lucent SA Apple, Inc. AT&T Inc. Bharti Airtel, LTD. Cisco Systems, Inc. Google Inc. HERE International Business Machines Corporation Microsoft Corporation Oracle Corporation Qualcomm Inc.

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Location-Based Services Market business opportunity, and growth - 3rd Watch News

By Shriya Roy

Several TikTok stars who enjoyed millions of followers might have to make a fresh start, but many are willing to do so in the name of patriotism. They have ample help from made-in-India offerings.

Chingari, for one. The social networking app is witnessing 2-3 million downloads per day after the ban and had 15 million downloads as of Friday evening, shooting to number one app in social networking on the App Store. Not a new player, having been in the market since 2018, the app seems to be the next best thing users can download. Sumit Ghosh, co-founder and chief of product and growth of Chingari, clearly knows his market. There are three major things that the Indian public consumes entertainment, news, and games and Chingari has all three, he says.

And, he already has plans for the future. With millions of Tik Tok users shifting base, Ghosh says their aim is to help thousands of talented creators and give them a platform to express themselves freely. While our current focus is to make a great product, in the near future to make sure that our content creators get paid, we will have advertising and focus more on marketing. Feature addition is always a part of the roadmap, as we move forward. Already, unlike its Chinese rival, the app pays creators on the basis of popularity of their videos. For every video that users upload, they get points per view that can be redeemed for money.

Other apps like Mitron, Roposo, Dubsmash and Bolo Indya are some other Indian players that offer a platform for uploading short format video content and promise to be good alternatives to Chinese offerings. With 50 million downloads, Roposo presently is the number one app on the App Store for entertainment. Similarly, Myntra, Flipkart and Koovs are pitching themselves as alternatives to popular clothing companies Shein and Club Factory that had to shut shop in India.

The inflow of users also means that the interface, servers and backend of the apps will have to be strengthened to handle the major spike in numbers.

Speaking about this, Chingaris Ghosh says they were prepared for the sudden spike in downloads as being a tech platform, the technology bit has to be a main focus. Our focus is to give what our users want and deserve, because they are the ones who we built this for, he says, adding that their mission is to take India to the world, and we as an Indian company would be doing that, affirming plans to have a global reach.

Users are in perfect sync, unanimously agreeing that nothing comes ahead of national security. Many added that there can be replacements for an app and the ban cannot defeat their creativity, urging audiences to not forget them.

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Chingari with 15 million downloads showing the way to other Made in India apps - The Financial Express