Mediaboss Marketing

When you're considering creating a new account for a website, chances are you'll be given an option to use your existing Facebook, Google or other account as a sign-in. This method is commonly known as single sign-on (SSO). Facebook and Google connectivity are the most common offers but some services add Apple, Twitter and LinkedIn accounts as well.

The question is, should you use one of those existing accounts to log in to this new website, or go to the trouble of creating a new account with your email address?

The single sign-on method can get you signed up for a new service really quickly. However, it does give you less control over what information is shared when the account is activated. Your social media credentials will likely share things like your email address, name, and profile photo to the app, and it may be able to access more personal details like your birthdate and phone number. What does or doesn't get shared ultimately comes down to the policies of both the preexisting account, and the one being signed up for. The app should also provide text making clear what is shared during the signup process.

To iron out all the details, we've enlisted the help of cybersecurity experts Paul Bischoff and Dan Fritcher to give insight on how this SSO technology works. We'll also outline how Google, Facebook, Apple, and Twitter handle third parties accessing your data through them.

The main selling point of SSO is simply saved time and convenience. It skips the lengthy registration process of filling out forms and fields, since that information can likely be pulled from your social media account. It also cuts down on the hassle that comes with keeping track of usernames and passwords, and which ones match up with which. After the umpteenth account registration, that can seem like a nearly impossible task. Your preexisting account acts as a key that can be used to access a wide variety of services. While the third party is able to collect data from this transaction, they will not be able to see your social media password.

"Overall, signing up with a social login isn't necessarily more or less secure than just signing up with an email and password," says Paul Bischoff, privacy specialist for Comparitech, via email. "Smaller apps and websites probably have less security than big social networks, so foregoing handing over a password and email address in favor of a social login could be a safer option. That being said, developers have been known to abuse social login data as well (see: Cambridge Analytica)."

Some apps can also use a linked account to import useful files. For instance, Dropbox allows photos to be directly imported from Facebook to cloud storage. Productivity suites like Zoom and Slack can also be synced with Google calendar. However, you don't necessarily have to use single sign-on to take advantage of these functions.

The disadvantages of SSO all come down to personal preferences and security. This method limits the choice of what gets shared during registration. As mentioned earlier, the app may be allowed to scrape names, photos and contact info, although you may have entered many of those things during signup, regardless of which method you use. In some cases, the new app gains access to more personal info like your age, location or interests. These details then may be used to serve you personalized ads, or sold to data collection companies.

"Using a social login creates a network of sites that hold a shared identifier on you. That identifier can be used to create a shared advertising profile based on your activity on each of the sites," emails Dan Fritcher, chief technology officer of Sysfi cloud services. "Over time, that profile grows larger and larger. For most people, it won't matter much, but the risk is we have no idea what it will be used for in the future."

Ultimately, you should be aware of what data each account will share and decide whether or not you're comfortable with granting access. For instance, a site that hasn't built up its own trusted reputation may be more likely to take your contact info and sell it to scammers for a quick buck. Trustworthy sites will have accessible documentation charting out what data they collect, and exactly how it's intended to be used, commonly known as a privacy policy.

SSO may also present more cybersecurity risks than regular registration. If a hacker is able to get hold of your social media login through phishing or a password leak, then they could also have free reign over other accounts you registered using that info. The account may also be locked, blocking access to sites that used single sign-on. Furthermore, If Facebook or Google experiences a service outage, that can temporarily crash that service's SSO function across the board.

With that said, here's a look at the data sharing policies of the companies most likely to offer SSO.

Like other services, Facebook will provide your name, email address, and profile photo when a single sign-on is initiated. However, Facebook can also give the third party access to information it labels under the "public profile" umbrella. This essentially covers anything that is made available on your profile page, including more personal details like your age, gender, birthdate, relationship status, family details, hobbies and devices used. It may even serve up things such as your hometown, work and education history, religion and political leanings.

The data that Facebook collects is extensive, and it's more than willing to share that data with third parties, as recent scandals and lawsuits have shown. However, some of this info can be flagged as non-public using Facebook's privacy options.

At a minimum, Google will share your name, email address and profile photo with the third party during single sign-on. Some apps may also attempt to retrieve files, photos, messages, or calendar events stored on your Google Drive. However, they will have to specifically request those permissions to be granted access.

Apps registered through Twitter will be granted read access, which includes screen name, profile photo, bio, general location, preferred language and time zone. The app can also see all your tweet analytics, as well as follower, mute and block lists. On the other hand, Twitter does not share your email address during sign-on, unless specifically requested.

Apple's SSO process is unique compared to others. When the registry is initiated, name and email are shared with the third-party app. However, users have the option of editing their name before it's sent. They can also choose to hide their email address, at which point Apple will generate a dummy address which automatically forwards back to your account. Forwarding can also be turned off in the future to prevent spam, if needed. Two factor authentication is also a requirement to sign in with Apple. The company says it doesn't collect any data about your interaction with the app.

If you plan on using single sign-on, be aware what info gets carried over. If you are offered a choice of companies, go with the service that will share the least amount of data. Based on what information is shared, and what users have control over, Apple appears to be one of the best services to use when it comes to SSO. You can create an Apple account even if you don't have any Apple devices.

Or you could opt for Twitter as Bischoff prefers. "Compared to other networks where I store a lot of private information and data, almost everything related to my Twitter account is public, so there's not much more data an app can glean from you logging in with Twitter," he says. However, not every app will have every sign-on option available.

You should also beef up your social media security by enabling two factor authentication, which generates a temporary passcode to be sent to your personal email or phone number. This is one of the quickest and most effective methods to prevent unwanted online access, and it will have the added benefit of protecting your single sign-on accounts as well. The most secure practice is to create unique passwords for every service you use, and an encrypted password manager will be useful in keeping track of all of them.

More here:
Should You Use Facebook or Google to Log In to Other Sites? - HowStuffWorks

Aemi founders Hieu Nguyen and Kim Vu

Social commerce sellers can be as small as one person selling products to their followers on social media platforms like Instagram or Facebook. Many dont have a web storefront and instead rely on private messages to take orders and payments.

This might not seem like enough to move significant amounts of product, but in many Southeast Asian markets, social commerce sellers are making up an increasingly large portion of e-commerce. In fact,according to a recent Bain report, social commerce accounted for 65% of Vietnams $22 billion online retail economy last year.

Despite their combined retailing power, many social commerce sellers cannot buy in bulk directly from brands. Instead, they rely on wholesale aggregators, but that means they may not be able to trace the provenance of their products, said Aemi co-founder and CEO Kim Vu.

Aemi was created with CTO Hieu Nguyen to help solve social commerce sellers supply chain issues. By working with hundreds of social commerce sellers, it is able to buy directly from brands. Because Aemi works with hundreds of sellers, it has the purchasing power to negotiate lower wholesale prices than individual sellers, while at the same time guaranteeing the provenance of products.

Currently focused on beauty and wellness, the startups ultimate goal is to expand into more verticals and create a suite of backend software that will help sellers manage inventory, ordering and payment.

The startup has raised $2 million in funding from Alpha JWC Ventures and January Capital, with participation from Venturra Discovery, FEBE Ventures and angel investors. The funding is being used for hiring, especially for product engineers to build software for Aemis micro-merchants.

The social commerce sellers Aemi works with are typically micro-influencers, with follower counts of about 10,000 to 30,000. Vu told TechCrunch one of the reasons she wanted to start Aemi was because shes a social commerce enthusiast.

I love buying on social commerce, Facebook stores, Instagram shops and the like, because I trust the person, so I trust that they have done a really good job at breaking down the products and reviews from a content perspective, said Vu. At the same time, when she had questions about a products authenticity and source, she found that many sellers could not assure the products were genuine because they didnt have the selling volume to develop a close relationship with brands and instead relied on wholesale aggregators.

I see a huge demand from a consumer standpoint, but also from a supply perspective, said Vu. Not too much effort has been put into growing supply chain support for this sector.

Before founding Aemi, Vu spent six years as a management consultant for Bain, where she specialized in retail. This included working with global brands to grow their distribution in emerging markets. She found that they approached branding and distribution in a very traditional way, missing the growing dominance of social commerce.

A lot of effort is being put into high visibility, like physical stores, but people have a growing affinity for buying social commerce, buying items online and getting it delivered to their house, Vu said. From a supply chain perspective, not too much has been built in.

As a result, many social commerce sellers not only have unreliable supply chains but also dont have the software and marketing support they need to build their businesses.

Aemi also offers marketing support, which means helping sellers create memorable content. Many have created a niche for themselves by recommending certain types of products, like skincare or beauty products, but dont have the social networking clout to gain brand partnerships. Aemi helps by providing professional product photos, product descriptions and information to sellers. It is also planning to build software, like drag-and-drop storefronts, that will help sellers manage sales and inventory across multiple social media platforms.

The people that we are catering towards are what would be classified by brands as long tail distribution, said Vu, but they make up the majority of volume on social commerce in Vietnam.

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Aemi eases the challenges of social commerce in Vietnam - TechCrunch

In the wake of a chaotic Brexit and an ongoing pandemic, farmers in the UK are experiencing high levels of isolation and loneliness. A poll in Farmers Guardian found that 94% of UK farmers felt this isolation was harming their mental health.

In research funded by the British Academy, we looked at how farmers engage with social media to understand whether it can help overcome isolation. To do this, we analysed 5,000 tweets by farmers and interviewed 25 farmers who use social media.

Our findings showed that social media provides farmers with a way of connecting to others and reaffirming positivity about their identity as a farmer. For example, the hashtag #Farming365 started life as an annual social media event to bring farmers together online. Now, its become a way for farmers to share their everyday lives online all year round to show that farming requires constant commitment.

Given the long hours spent in remote locations and the number of social events in the farming calendar cancelled thanks to the pandemic, this sense of positivity is crucial to prevent plummeting job satisfaction or even a mass exodus of farmers from their jobs. So anything that can be done to increase it could be worthwhile.

Social media especially Facebook and Twitter can help farmers learn about new technologies, equipment and practices. And information shared on social media can offer immediate answers to farming questions ranging from upcoming weather forecasts to fixing farm machinery.

Read more: From field to store to plate, our farmers are increasingly worried about climate change

But farmers social media use goes beyond simple information gathering. We found that Twitter is often used by farmers as a diary to map out farm work as it progresses, using photos and videos.

As farming is shaped by annual rhythms, its common for farmers to reflect on their decisions in relation to previous seasons for example, by comparing pictures of their current crops with last years. Documenting farming online allows farmers to receive empathy and encouragement in real time.

Farmers also use social media to interact with the public. In particular, many advertise their skills and products such as meat and vegetables through sharing stories about the journey from field to fork.

Farming vloggers such as Tom Pemberton have even found an alternative stream of income by making YouTube videos discussing their everyday struggles and achievements. As part of the online event #farm24 run by Farmers Guardian and supermarket Morrisons, Tom shares with viewers the typical tasks he accomplishes in a days farming: including milking, calf-rearing and running the familys farm shop.

Alongside marketing benefits, our findings suggest that social media is an important way for farmers to respond to news items and farming debates. One farmer we interviewed commented that social media offers a chance to give our side of the story.

Read more: Ukraine: how the global fertiliser shortage is going to affect food

This might involve revealing unseen aspects of farming to the public, such as routine activities like milking which take place inside farm buildings during the early morning and late night. We found that receiving positive responses to these posts, particularly during the pandemic, helped to boost farmers sense of pride in their work.

On the flipside, negativity was commonly reported by farmers on social media: especially around issues of animal welfare, gender and environmental issues. Our research found that this potential for criticism meant social media posts are often heavily curated and stylised.

This can lead other farmers to feel that such posts give a rose-tinted view of farming, masking some of the harsher truths of the occupation such as animal death and disease. Such a bias towards positivity can be detrimental to farmers wellbeing, with one commenting that it makes you feel that everyone is doing a better job than you.

Social media cannot replace face-to-face contact or in-person networking opportunities, both from a personal and professional perspective. But online platforms can play a big part in bridging the gap between rural and urban communities, offering avenues for support beyond ones immediate farming network, and helping farmers work together with the public to build a more sustainable food system.

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Farmers are finding a new following on social media our research suggests it could help with isolation - The Conversation

DUBLIN--(BUSINESS WIRE)--The "Information Services Global Market Report 2022, By Type, Deployment Mode, End-User" report has been added to ResearchAndMarkets.com's offering.

The global information services market is expected to grow from $136.23 billion in 2021 to $148.28 billion in 2022 at a compound annual growth rate (CAGR) of 8.8%.

The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.

The market is expected to reach $200.33 billion in 2026 at a CAGR of 7.8%

Major companies in the information services market include RELX plc, News Corporation, FUJI MEDIA HOLDINGS INC, The New York Public Library, Thomson Reuters, The New York Times Company, Tribune Media Company, Queens Public Library, King County Library System and Cuyahoga County Public Library.

The information services market consists of the sales of information services by entities (organizations, sole traders, or partnerships) that provide news reports, articles, pictures, public historical documents, photographs, maps, audio material, audiovisual material, and other archival material of historical interest. These entities include news syndicates, libraries, and archives.

The main types of information services are news syndicates, libraries and archives, and all other information services. Libraries refer to a room or set of rooms where books and other literary materials are being kept. Archives is to store old records or documents for accessing them again in the future. The different modes of deployment include online, offline and are used by various sectors such as B2B, B2C.

Asia Pacific was the largest region in the information services market in 2021. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The rising use of social media for people to connect and communicate with each other is expected to drive the demand for information services during the forecast period. Individuals are using social platforms to share information and to be in touch with their families and friends.

More time is being spent on social networking sites is boosting the growth of the internet publishing and broadcasting industry. As of 2019, there were around 3.48 billion people using social media, indicating widespread usage of social media. Rising social media usage is expected to drive the growth of the information services market through rising in demand for news syndicates and online libraries and archives.

Many universities, colleges, and independent libraries are facilitating access to books, audio and video content through digital platforms. They are offering platforms and technologies that can offer access to content through various devices Applications are being developed for desktops, mobile phones, and tablets irrespective of the size of the device screen.

Responsive design and device compatibility are being incorporated to enhance user experience, accessing content through digital platforms. For example, Grand Valley State University Libraries, University of Toronto's Library Catalogue, Princeton University Library, and University of Arizona's Special Collections incorporated responsive design to enhance user experience.

Key Topics Covered:

1. Executive Summary

2. Report Structure

3. Information Services Market Characteristics

3.1. Market Definition

3.2. Key Segmentations

4. Information Services Market Product Analysis

4.1. Leading Products/ Services

4.2. Key Features and Differentiators

4.3. Development Products

5. Information Services Market Supply Chain

5.1. Supply Chain

5.2. Distribution

5.3. End Customers

6. Information Services Market Customer Information

6.1. Customer Preferences

6.2. End Use Market Size and Growth

7. Information Services Market Trends And Strategies

8. Impact Of COVID-19 On Information Services

9. Information Services Market Size And Growth

9.1. Market Size

9.2. Historic Market Growth, Value ($ Billion)

9.2.1. Drivers Of The Market

9.2.2. Restraints On The Market

9.3. Forecast Market Growth, Value ($ Billion)

9.3.1. Drivers Of The Market

9.3.2. Restraints On The Market

10. Information Services Market Regional Analysis

10.1. Global Information Services Market, 2021, By Region, Value ($ Billion)

10.2. Global Information Services Market, 2016-2021, 2021-2026F, 2031F, Historic And Forecast, By Region

10.3. Global Information Services Market, Growth And Market Share Comparison, By Region

11. Information Services Market Segmentation

11.1. Global Information Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11.2. Global Information Services Market, Segmentation By Deployment Mode, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11.3. Global Information Services Market, Segmentation By End-User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Information Services Market Segments

12.1. Global News Syndicates Market, Segmentation By Type, 2016-2021, 2021-2026F, 2031F, Value ($ Billion) -

12.2. Global Libraries And Archives Market, Segmentation By Type, 2016-2021, 2021-2026F, 2031F, Value ($ Billion) -

12.3. Global All Other Information Services Market, Segmentation By Type, 2016-2021, 2021-2026F, 2031F, Value ($ Billion) -

13. Information Services Market Metrics

13.1. Information Services Market Size, Percentage Of GDP, 2016-2026, Global

13.2. Per Capita Average Information Services Market Expenditure, 2016-2026, Global

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/jirmd

Excerpt from:
Information Services Global Market Report 2022: Market is Expected to Exceed $200 Billion in 2026 - ResearchAndMarkets.com - businesswire.com

DetailsWomen are rising in the workforce, but there is still so much that can be done to support femme founders in the business world. There are probably dozens of ways to do this, but weve spoken to some women that are also industry influencers to learn how they are supporting other women in the business. Check out what they had to say! Invest in Women-Owned Startups

Startups can be super difficult to get off the ground if youre not connected to the right people. Help support fellow woman entrepreneurs who are looking to start a business by investing in their startups. You dont have to donate thousands of dollars to make a difference either. Raise awareness that theyre looking for funds and share their fundraising efforts on social media to help them reach their goals.As a woman in business, its hard to find support sometimes, says Sumeer Kaur, CEO of Lashkaraa. At this point in time, it would be nice to not wonder if its because youre a woman, but we do still live in times where there are things that are just easier for men. Start making the changes you want to see by actively seeking out women who are striving to make it in their industry.Its so easy to see myself in some of the young entrepreneurial ladies on social media, says Lori Price, Founder of PixieLane. Its always a great feeling to be able to help someone out as theyre starting their own business just as many women supported me as when I was starting PixieLane. I had so many women invest in me financially and personally as I was figuring things out and I still remember how much that meant to me.

If youve been able to successfully start a business as a femme founder, look for opportunities to mentor other women in the industry. Having someone to turn to in times of trouble or confusion can be such an encouragement.

I dont know where Id be without some of the women Ive had in my life that have mentored and supported me along the way, says Cindy Le, Co-Founder, and COO of Revela. Having people to mentor you is great, but theres just something special about having another woman mentor whos gone through this entrepreneurial process before at your side. Youre able to ask questions and not feel judged or nervous that youll be looked down on because youre a woman.

We need to support each other and let the world see what we can do, says Dawn Kendall, Co-Founder of 8 Sheep Organics. We are so capable and women bring a unique contribution to a business. Studies have actually shown that because women tend to be more relational, were able to build our brands in different ways than men would. Thats why its so important to have another woman as a mentor. Shes going to get what youre trying to do and the why behind your actions.

Networking is an amazing tool for women to utilize. What better way is there to support other women in business than by getting to know each other? Learn about brands that have been started by women in your area and in your industry and explore the networking opportunities that are available.

Host a networking group for your local area and invite all of the women who have started a business, says Melissa Rhodes, CEO of Psychics1on1. Talk to them and learn their stories. The more you know these ladies, the more you can do to promote their brands and vice versa.

Networking with other women consistently is one of the best ways we, as femme founders, can support other women, says Breanne Millette, CEO of Bisoulovely. We have an amazing opportunity to support each other but we cant do that if were not talking. Find a networking group and seek out other women. If there arent any around you, start one! There are also a ton of networking groups online for different industries that can help you figure this process out.

Social media is such a powerful tool. Its already been mentioned a few times that having connections and supporting each other are two really great things you can do to support femme founders. What better place to do this than social media?

Follow other women on social media and promote each other, says Georgie Dorfman, CEO of All My Love. Showing your support by sharing their posts, stories, and promotions can create a cycle of positive promotion within the community of femme founders.

Seek out other women on social media who are killing it as femme founders, says Michelle Arnau, CEO of Rowan. Show them some love by sharing what theyre accomplishing on your own business page. Start a chain reaction by reaching out and featuring other women in business on your page and they can do the same for you. By doing this, youre going to expand your reach and get some pretty great free advertising to a specific audience while also supporting other women.

There are tons of ways to support femme founders and other women in the business world. While monetary support is great for businesses that are just getting off the ground, there are other ways to help fellow women succeed in their industry.

Look for networking opportunities so you can meet these boss ladies and learn about what theyre doing. Find opportunities to meet up for coffee or host an event where local women business owners can chat and network on a regular basis.

You can also support each other through relational interactions by mentoring others on an individual basis. If youre not to a point in life where you feel you could mentor someone yet, then learn to support them using your social platforms.

There are so many options out there to support women in business! Experiment with these recommendations to see what works best for you.

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How Femme Founders Can Support Other Women In Business - Native News Online