Mediaboss Marketing

Team India, with 1 gold, 2 silver and 4 bronze, topped the list of countries with the most engagement on Facebook during the Tokyo Olympics. India's first track and field athlete to win a gold medal for India, Neeraj Chopra, was the second most mentioned athlete on the global social networking platform.

India outranked countries like the US, Brazil and Philippines in terms of highest engagement. The social media giant shared data from July 23-August 8, 2021 reflecting trends on Facebook and Instagram.

In terms of the 'Loudest countries engaging about the Olympics over the course of the Games' (ranked by the number of people talking about Olympics on Facebook), India stood at the numero uno position, followed by the US, Brazil, the Philippines and Mexico. The mentioned sports on Facebook over the course of the Games globally were Track and Field, followed by Gymnastics, Rowing, Boxing and Swimming.

The most mentioned athletes on Facebook were:

Simone Biles (American artistic gymnast)

Simone Biles of the United States reacts after performing on the balance beam. REUTERS/Lindsey Wasson TPX IMAGES OF THE DAY

Neeraj Chopra (Javelin thrower)

Neeraj Chopra of India competes during the men's javelin throw final at Tokyo 2020 Olympic Games, in Tokyo, Japan, Aug. 7, 2021. (Photo by Li Ming/Xinhua via Getty Images)

Hidilyn Diaz (Filipino weightlifter)

Gold medalist Hidilyn Diaz of the Philippines reacts. REUTERS/Edgard Garrido

Suni Lee (American artistic gymnast)

Sunisa Lee of the United States in action on the balance beam. REUTERS/Lindsey Wasson

Tom Daley (British diver)

Great Britain's Tom Daley during the Men's 10m Platform Final at the Tokyo Aquatics Centre on the fifteenth day of the Tokyo 2020 Olympic Games in Japan. (Photo by Joe Giddens/PA Images via Getty Images)

There was plenty to talk about over the course of the Games, but the top three days that had the most Olympics conversation globally on Facebook were August 7 (Neeraj Chopra won gold for India and Team USA basketball won gold), July 28 (the day after Simone Biles withdrew from the gymnastics team competition), and August 2 (Indonesia's Greysia Polii and Apriyani Rahayu won gold in badminton), it said.

Tai Tzu Ying and Sindhu

Tai Tzu Ying's post thanking everyone for their support while she competed in Tokyo was the Facebook post from an athlete that drove the most interactions over the course of the Games, with more than 1.3 million interactions.

On Instagram, athletes gained more than 75 million followers over the course of the Games, driving more than 410 million interactions and posting more than 300,000 stories.

Tokyo 2020 Olympics medal winners Wrestler Bajrang Punia, Boxer Lovlina Borgohain, Javelin Thrower Neeraj Chopra, Wrestler Ravi Kumar Dahiya and Hockey team captain Manpreet Singh pose for a group photograph in New Delhi. (Photo by Raj K Raj/Hindustan Times via Getty Images)

Neeraj Chopra gained 2.8 million new followers, PV Sindhu 7,02,778 and MC Mary Kom 2,70,104 new followers.

Story continues

CASH AWARDS TO FREE TRAVEL: It's raining prizes for India's golden boy

WATCH: Fans erupt in celebration as Neeraj Chopra ends India's 100-year wait

Chopra was second globally after Rayssa Leal (Skateboarding, Brazil) who added 5.8 million new followers.

Silver medalist Rayssa Leal of Brazil celebrates. REUTERS/Lucy Nicholson

Most mentioned athletes on Instagram over the course of the Games globally was Chopra, Biles, Leal, Greysia Polii (Badminton, Indonesia) and Apriyani Rahayu (Badminton, Indonesia).

Leal's video of her skateboarding journey was the most-liked video from an athlete over the course of the Games, with more than 11 million views.

In a separate statement, Facebook said it has partnered with UNICEF India to launch a one-year joint initiative on ending violence against children with a special focus on online safety. The partnership seeks to create a safe environment for children online and offline, and aims to improve children's resilience and capacity to access the digital world safely, the statement said.

The intent is to increase awareness on violence against children and its impact on children, families, and communities, as well as increase skills of communities and frontline workers to better prevent and respond to violence, it added.

This partnership will include a nationwide social media awareness campaign, and capacity building for 100,000 school children on online safety, digital literacy, and psychosocial support.

DON'T MISS:

Meet the stars of India's best-ever Olympic performance

Spectacular images from the Tokyo Olympics closing ceremony

Left my mark, Papa, Neeraj Chopra's first words to father after winning gold

India celebrates Bajrang's bronze, but the champion wrestler is 'not happy'

Glorious moments from Neeraj Chopra's historic gold medal win

World No.200 Aditi Ashok misses Olympic medal by a whisker

WITH PTI INPUTS

Go here to see the original:
Guess which team had highest engagement on social media during the Olympics? - Yahoo India News

Relationships are everywhere, and not just in our personal love lives. They are present throughout the social media and business world as well.

An instance of social media marketing involves marketing products or services using social media sites and social networks. Businesses can use social media to reach out to their existing customers and reach new ones while promoting their businesss culture, mission, or tone.

An example of social media marketing is using social media platforms and websites to advertise a product or service. Researchers and practitioners are becoming increasingly interested in social media marketing, even though e-marketing and digital marketing are still dominant terms in academia.

Social media marketing is a growing career opportunity. Because of these working social media marketing methods, the industry is continuously growing at a super fast pace.

Relationship marketing allows businesses to keep in touch with their customers. Customers use brands products and services in different ways, and brands observe additional unmet needs, enabling them to develop new features and offerings to fulfill those needs, strengthening relationships.

Lets look at some social media marketing strategies for promoting your relationship blog or relationship marketing.

It is possible to leverage relationship marketing through networking, both online and offline. You dont have to be a job seeker to apply! Business owners should think about their interests and join groups that share those interests.

As a result, you increase your brand awareness and take advantage of new opportunities. Its a win-win situation.

Besides, all you need is your brain to accomplish this goal. Consider what people like you might enjoy as well as what you enjoy.

The way every company says they do it is not enough. Make sure you show your customers you value them every time you interact with them.

You can reap great benefits from the spontaneous recognition of current customers. A person who feels valued tells others about it.

Keep your customers happy by surprising them (in a good way) and being there for them no matter what. Monitor your impact through social monitoring tools, such as Brandwatch. This is particularly true when tying physical campaigns to digital gains.

Customer service is key! Not all businesses follow through or apply what they say. You can benefit from listening to compliments and responding to them too. People love hearing that theyve been heard. You can even use complaints to your advantage.

Many people are simply looking for someone to share their concerns with. Listening to these concerns ensures your customers feel valued. Additionally, your business can benefit from learning what people love and dislike about you.

The PowerSurvey and PowerSurveyPlus tools in Dynamics CRM allow you to obtain information like this. You can also respond anonymously.

Your brand must be memorable, so you and your product are easy to find. What customers find memorable will attract them.

They will remember your brand if it resonates, and you can develop the relationship further.

When you have a strong brand identity on social media, the people who want to become your fans know who you are and why they should care.

Free is the best thing, isnt it? A little bit. It is your customers who are interested in your product. Questions are being asked. Answer their questions! Identify your customers topics and interests.

Give them free access to something creative that relates to those topics. You are just trying to get their contact information if you gate it. Leads can be generated in this way, but youll also want to give away something of value. Answer the peoples questions!

The importance of social media in relationship marketing cant be overstated. Social media reflects the closeness of marketer and consumer, as it acts as an indication of closeness.

Marketers and consumers should form friendly ties using this method. The brand message can thus be embraced and promoted among peers and friends.

We hope you enjoyed this article, and if you did, you will probably enjoy some of our other popular reference guides as well. We recommend you take a moment to look through our Fintech and Affiliate Marketing guide, and also how to run an audit on your IG account.

The more resources and tools you add into your day to day operations, the more likely you are to see improved results across the board.

Published August 9th, 2021

View post:
5 Social Media Marketing Tips to Improve Branding Relations - Influencive

DUBLIN--(BUSINESS WIRE)--The "Unified Communications and Collaboration Market by Technology, Infrastructure, Solution, and Applications, Sector (SMB, Enterprise, Government) and Industry Verticals 2021 - 2026" report has been added to ResearchAndMarkets.com's offering.

This unified communication and collaboration (UCC) market report evaluates the evolution of silo communications and collaboration solutions into uniform platforms.

The report also analyzes each aspect of UCC technologies such as voice-based technology, video-based technology, messaging technology, collaboration technology, and mobility technology.

The report addresses important enterprise ROI areas such as application productivity improvements within industry verticals. The report also provides global and regional forecasts for each market segment within the UCC ecosystem through 2026.

UCC combines enterprise communication and collaboration tools into a single interface and management system, removing the siloed and fragmented challenges of previous solutions that otherwise caused many inefficiencies. Communications and collaboration tools assembled together emphasize real-time communication and include voice telephony, instant messaging, audio and video conferencing, content sharing, and social networking. These are combined in a manner in which they are seamless to existing systems such as email, voicemail, calendars, and scheduling.

The COVID-19 pandemic has necessitated the adoption of remote work on a wide scale, causing virtually the entire employee base of many companies to embrace an employee work-at-home operational framework. We see this impacting the long-term remote work policies of many companies, precipitating further adoption of UCC platforms and services.

We expect that the ongoing impact of pandemic planning will shift businesses strategy to long-term policies that involve remote employee productivity as a core human capital management requirement. This shift will push the UCC market to grow dramatically over the next five to ten years.

Select Report Findings:

Key Topics Covered:

1.0 Executive Summary

2.0 Introduction

2.1 Unified Communication and Collaboration

2.1.1 UCC Architecture

2.1.2 Ambient Communications

2.2 Workplace Communication

2.2.1 Work from Home and Productivity Suite

2.3 UCC Taxonomy

2.3.1 Voice Based Communications

2.3.2 Video Based Communications

2.3.3 Messaging Based Communications

2.3.4 Content Collaboration Technology Platforms

2.3.5 Team Collaboration and Communications

2.4 Enterprise Cost and Benefit Analysis

2.4.1 Determine Critical Elements

2.4.2 Analyse Challenges and Benefits

2.4.3 Develop TCO Models

2.4.4 Vendor Selection Considerations

2.5 Business Model Analysis

2.5.1 Unified Communication as a Service

2.5.2 Communication and Collaboration as a Service

2.5.3 Communication Platform as a Service

2.5.4 Managed UC Services

2.6 Regulatory Landscape

2.6.1 MiFID II

2.6.2 PECR

2.6.3 GDPR

2.6.4 Dodd-Frank

2.6.5 HIPAA

2.6.6 POPIA

2.6.7 ECT Act

2.6.8 NCA 2003

2.7 COVID 19 Pandemic Impacts

2.8 Market Drivers and Challenges

2.9 Value Chain Analysis

2.9.1 Platform and Infrastructure Providers

2.9.2 Software Solution Providers

2.9.3 Hardware Solution Providers

2.9.4 Service Providers

2.9.5 Technology Providers

3.0 Technology and Application Analysis

3.1 UCC Technology Evolution

3.2 UCC Technology Analysis

3.2.1 Voice Based Technology

3.2.1.1 Teleconferencing

3.2.1.2 Virtual Desktop Infrastructure

3.2.1.3 Audio Conferencing

3.2.1.4 Contact Centre

3.2.2 Video Based Technology

3.2.2.1 Video Conferencing

3.2.2.2 Web Conferencing

3.2.3 Messaging Technology

3.2.3.1 Unified Messaging System

3.2.3.2 Instant Messaging and Presence

3.2.4 Content Collaboration Technology

3.2.4.1 Social Network

3.2.4.2 Video/Picture Sharing Platform

3.2.4.3 Code Hosting Platform

3.2.4.4 Project Management Platform

3.2.5 Team Collaboration Technology

3.3 Analysis of Supporting Technologies

3.3.1 Mobility and Mobile First Technology

3.3.2 IoT Technology

3.3.3 AI and Machine Learning

3.3.4 Augmented Reality

3.3.5 WebRTC

3.3.6 VoLTE and Vo5G

3.3.7 SD-WAN

3.3.8 VoIP Access and SIP Trunking

3.3.9 SBC and VDI

3.3.10 Fixed Mobile Convergence

3.4 UCC Application in Industry Verticals

3.4.1 Financial Industry

3.4.2 Office Buildings

3.4.3 Government and Public Sector

3.4.4 Telecom and IT/ITES

3.4.5 Media and Entertainment

3.4.6 Healthcare and Hospitality

3.4.7 Retail and Consumer Electronics

3.4.8 Transportation and Logistics

3.4.9 Education and Research

3.4.10 Energy and Utilities

3.4.11 Manufacturing

3.4.12 Defense and Aerospace

4.0 Company Analysis

4.1 8x8 Inc

4.2 Alcatel-Lucent Enterprise

4.3 Apple

4.4 AT&T

4.5 ATLASSIAN

4.6 Avaya Inc.

Read more:
Global Unified Communications and Collaboration (UCC) Markets 2021-2026 by Technology, Infrastructure, Solution, Applications, Sector and Industry...

Facebook has taken down hundreds of fake accounts that formed part of a Russia-based disinformation operation seeking to discredit the AstraZeneca and Pfizer/BioNTech Covid-19 vaccines.

A network of 65 Facebook and 243 Instagram accounts responsible for spreading misleading information about the jabs was traced to Fazze, a subsidiary of a UK-registered communications firm that mainly operated in Russia.

Using fake profiles and occasionally influencers, the content was spread as widely as possible on various platforms, including Reddit, Medium and Change.org.

One falsehood spread by the campaign was that the AstraZeneca jab was "turning vaccine recipients into chimpanzees".

"Disinformation is not always subtle," Ben Nimmo, head of Facebook's influence operations cybersecurity team, said at a press conference on Tuesday.

"This campaign was working like a laundromat," the social networking giant said, noting in its report on the operation that the Instagram portion of the disinformation effort was "crude and spammy".

The campaign came to light in May when several French and German influencers active in the fields of health and science spoke out about offers they had received to publicly criticise the Pfizer vaccine in return for payment.

"Unbelievable. The address of the London agency that contacted me is bogus. They never had premises there, it's a cosmetic laser centre! All the employees have weird LinkedIn profiles... which disappeared this morning. Everyone worked in Russia before," Lo Grasset, a science YouTuber with over a million subscribers, said on Twitter.

In the end, most of the content posted on Instagram - mainly targeting India and Latin America - received "no likes", Facebook said.

"It fell flat," Nimmo said.

Along with deleting the accounts involved, the Fazze agency is now banned from the platform, Facebook said.

"It was a sloppy campaign, but the process was sophisticated," said Nathaniel Gleicher, Facebook's director of security policy.

"There was spam, influencers, document hacking... So, it's harder for one platform to catch this kind of campaign in its entirety," he added, calling on all civil society - including academics and journalists - to mobilise alongside the networks on the front line".

The California-based social media giant is regularly accused of helping push a massive amount of disinformation online.

Last month, US President Joe Biden said Facebook and other social media platforms were "killing" people by spreading false information about COVID-19 vaccinations. Biden was subsequently forced to U-turn on his comments.

"Facebook does not kill people," he said, clarifying that he had been referring to the disinformation spread by some social media users which could "harm those who listen to them" and ultimately "kill people".

Read more:
Facebook shuts down COVID vaccine disinformation effort that targeted AstraZeneca and Pfizer jabs - Euronews

Maybe this will be my Paul Krugman moment. The Nobel Prize-winning economist and New York Times columnist was famously the winner of a study to establish which op-ed commentator was most consistently correct. In 1998, he also famously claimed, By 2005 or so, it will become clear that the Internets impact on the economy has been no greater than the fax machines. I am not nearly so storied in accomplishments as Krugman. But I do make my living offering predictions and forecasts. So I might as well say it: I predict that the metaverse wont happen.

The metaverse, for those who dont know, is a still-mostly-hypothetical virtual world accessed by special virtual reality (VR) and augmented reality (AR) technology. The idea is to create a sort of next-level Internet overlaid on our physical world. People plugged into the metaverse exist in our physical world like everyone else but can see and interact with things that others cant. Think The Matrix or the Star Trek Holodeck or the Fortnite-esque brandscapes of Ready Player One.

The concept of the metaverse isnt new. The phrase was coined by Neal Stephenson in his 1992 science-fiction novel Snow Crash, which was set in a near future in which the virtual world and the physical world are inextricably interconnected. Silicon Valleys tech billionaires seem increasingly convinced that an actual metaverse is just over the horizon; the previously niche concept has been mentioned on earnings calls for Microsoft and Facebook. In a recent interview with The Verge, an enthusiastic Zuckerberg described the metaverse as the successor to the mobile internet, and a kind of embodied internet, where instead of just viewing content you are in it.

At the same time as the metaverse discourse has been heating up, its been a breakout year for the crypto community. The non-fungible token (NFT) took the art worlds imagination by storm this winter. Elon Musk stoked and then popped a truly wild Bitcoin bubble. Now, neither Zuckerberg nor Bill Gates tethered their concept of the metaverse to crypto. But I find it interesting that both the centralizers tech giants whose power and influence rival nation states and the decentralizers crypto innovators who remain something of an influential subculture see the new chapter in technological progress in roughly the same terms: to escape reality.

Its important to throw some cold water on this by remembering that the concept of virtual reality which is really what the metaverse is dates back a long time. Virtual reality was popularized by computer scientist and tech contrarian Jaron Lanier in the 1980s; his company VPL Research, short for Virtual Programming Languages, achieved such success that the toymaker Mattel licensed their DataGlove device a kind of wired glove to create a Nintendo game controller.

Yet its been more than three decades. Virtual and augmented reality of any kind hasnt exactly taken off. Despite all the chatter about Oculus the VR headset company that Facebook acquired, to much fanfare, in 2014 few of even my most technophilic friends have hopped on the Oculus train. Ive only encountered the Oculus VR gear as a forlorn gadget in startup HQs a novelty unceremoniously dumped next to the WiFi router. As tech analyst Benedict Evans recently tweeted, My son is approximately 1000x more interested in Roblox an online game platform on which users can create their own games for other users to try than in getting my VR headset out of the cupboard. Different models of the future. VR was the techno-utopian future that Generation X was promised. But as the Substack writer Paul Skallas recently noted: Back in 1999/2000 people would tell you VR was right on the cusp of taking over. That it would change everything. Its 2020. Where is it.

VR and AR after it have run into a continual problem: people mostly like reality. People have liked visual entertainment for as long as there have been screens, for as long as there have been theaters. But, like all entertainment, visual entertainment has its time and its place. Remember Google Glass? I had a pair. It was abominable to use. Who wants email notifications obscuring their field of vision all day? My phone is distraction enough. The synthesis of wearable tech and augmented reality pretty quickly parted ways. Augmented reality became fun Snapchat filters that make you look like a Pixar character. Wearable tech became Apple watches to count your steps and alert you if youre having a heart attack.

Two factors determine whether new technology catches on: capacity and incentive. Not all things that tech can do (capacity), people want (incentive). Think back to the mid-2000s, or rewatch David Finchers 2010 classic The Social Network. The building blocks of social networking existed long before Zuckerberg created Facebook. In fact, several social networks already existed. Remember Friendster and MySpace? The capacity was there. But what was the incentive? To get people to join his network in droves, Zuckerberg added two ingredients that the earlier social networks lacked: exclusivity and status.

When Facebook first launched, only those who attended a small group of prestigious colleges could join. I graduated high school in 2005, and Im ashamed to say that Facebook influenced my school choice. Facebook in the early days was additive. It was where you found friends before you arrived on campus, solidified nascent relationships, shared boozy and embarrassing memories. My question for metaverse boosters is this: what does the metaverse add to everyday life?

Ive used Oculus goggles before. I found they had a weird time distortion effect. When I took them off, I felt vaguely tired. Coming out of the pandemic, which has reminded everyone that a Zoom call is very much not the same thing as hugging your mom, Im skeptical that Zoom-fatigued workers will be interested in leveling up to working in the metaverse whatever that may mean. A new youth survey by Dazed reports that just 9% of Gen Zers want to stay on social media; fatigue with digital substitutes for real life may be even broader than just the Zoom-fatigued legions working from home.

Tech oligarchs like Zuckerberg, with his Sauron-like ambition to own the One Ring to rule them all, seem like the worst choice to put in charge of building a new world. Im more sympathetic to the crypto communitys nascent interest in the metaverse. The promise of crypto, it seems to me, is its potential to spark decentralization in an already overly centralized world, to play Gutenberg to the next generations Martin Luthers. The metaverse proposes a smoothed-out and rationalized version of our messy and chaotic world. The question that crypto seems to face most pressingly is: Why should crypto matter to everyone? If crypto is to be truly revolutionary, then it will have to give an answer that formats digital life down to a human scale, not up to a megalomaniacs.

Sean Monahan is a writer and trend forecaster based in Los Angeles. He co-founded K-Hole, the trend forecasting group best-known for coining the term normcore. He releases a weekly trends newsletter at 8ball.substack.com

Read the original:
Techies think were on the cusp of a virtual world called the metaverse. Im skeptical - The Guardian