Mediaboss Marketing

Aemi founders Hieu Nguyen and Kim Vu

Social commerce sellers can be as small as one person selling products to their followers on social media platforms like Instagram or Facebook. Many dont have a web storefront and instead rely on private messages to take orders and payments.

This might not seem like enough to move significant amounts of product, but in many Southeast Asian markets, social commerce sellers are making up an increasingly large portion of e-commerce. In fact,according to a recent Bain report, social commerce accounted for 65% of Vietnams $22 billion online retail economy last year.

Despite their combined retailing power, many social commerce sellers cannot buy in bulk directly from brands. Instead, they rely on wholesale aggregators, but that means they may not be able to trace the provenance of their products, said Aemi co-founder and CEO Kim Vu.

Aemi was created with CTO Hieu Nguyen to help solve social commerce sellers supply chain issues. By working with hundreds of social commerce sellers, it is able to buy directly from brands. Because Aemi works with hundreds of sellers, it has the purchasing power to negotiate lower wholesale prices than individual sellers, while at the same time guaranteeing the provenance of products.

Currently focused on beauty and wellness, the startups ultimate goal is to expand into more verticals and create a suite of backend software that will help sellers manage inventory, ordering and payment.

The startup has raised $2 million in funding from Alpha JWC Ventures and January Capital, with participation from Venturra Discovery, FEBE Ventures and angel investors. The funding is being used for hiring, especially for product engineers to build software for Aemis micro-merchants.

The social commerce sellers Aemi works with are typically micro-influencers, with follower counts of about 10,000 to 30,000. Vu told TechCrunch one of the reasons she wanted to start Aemi was because shes a social commerce enthusiast.

I love buying on social commerce, Facebook stores, Instagram shops and the like, because I trust the person, so I trust that they have done a really good job at breaking down the products and reviews from a content perspective, said Vu. At the same time, when she had questions about a products authenticity and source, she found that many sellers could not assure the products were genuine because they didnt have the selling volume to develop a close relationship with brands and instead relied on wholesale aggregators.

I see a huge demand from a consumer standpoint, but also from a supply perspective, said Vu. Not too much effort has been put into growing supply chain support for this sector.

Before founding Aemi, Vu spent six years as a management consultant for Bain, where she specialized in retail. This included working with global brands to grow their distribution in emerging markets. She found that they approached branding and distribution in a very traditional way, missing the growing dominance of social commerce.

A lot of effort is being put into high visibility, like physical stores, but people have a growing affinity for buying social commerce, buying items online and getting it delivered to their house, Vu said. From a supply chain perspective, not too much has been built in.

As a result, many social commerce sellers not only have unreliable supply chains but also dont have the software and marketing support they need to build their businesses.

Aemi also offers marketing support, which means helping sellers create memorable content. Many have created a niche for themselves by recommending certain types of products, like skincare or beauty products, but dont have the social networking clout to gain brand partnerships. Aemi helps by providing professional product photos, product descriptions and information to sellers. It is also planning to build software, like drag-and-drop storefronts, that will help sellers manage sales and inventory across multiple social media platforms.

The people that we are catering towards are what would be classified by brands as long tail distribution, said Vu, but they make up the majority of volume on social commerce in Vietnam.

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Aemi eases the challenges of social commerce in Vietnam - TechCrunch

In the wake of a chaotic Brexit and an ongoing pandemic, farmers in the UK are experiencing high levels of isolation and loneliness. A poll in Farmers Guardian found that 94% of UK farmers felt this isolation was harming their mental health.

In research funded by the British Academy, we looked at how farmers engage with social media to understand whether it can help overcome isolation. To do this, we analysed 5,000 tweets by farmers and interviewed 25 farmers who use social media.

Our findings showed that social media provides farmers with a way of connecting to others and reaffirming positivity about their identity as a farmer. For example, the hashtag #Farming365 started life as an annual social media event to bring farmers together online. Now, its become a way for farmers to share their everyday lives online all year round to show that farming requires constant commitment.

Given the long hours spent in remote locations and the number of social events in the farming calendar cancelled thanks to the pandemic, this sense of positivity is crucial to prevent plummeting job satisfaction or even a mass exodus of farmers from their jobs. So anything that can be done to increase it could be worthwhile.

Social media especially Facebook and Twitter can help farmers learn about new technologies, equipment and practices. And information shared on social media can offer immediate answers to farming questions ranging from upcoming weather forecasts to fixing farm machinery.

Read more: From field to store to plate, our farmers are increasingly worried about climate change

But farmers social media use goes beyond simple information gathering. We found that Twitter is often used by farmers as a diary to map out farm work as it progresses, using photos and videos.

As farming is shaped by annual rhythms, its common for farmers to reflect on their decisions in relation to previous seasons for example, by comparing pictures of their current crops with last years. Documenting farming online allows farmers to receive empathy and encouragement in real time.

Farmers also use social media to interact with the public. In particular, many advertise their skills and products such as meat and vegetables through sharing stories about the journey from field to fork.

Farming vloggers such as Tom Pemberton have even found an alternative stream of income by making YouTube videos discussing their everyday struggles and achievements. As part of the online event #farm24 run by Farmers Guardian and supermarket Morrisons, Tom shares with viewers the typical tasks he accomplishes in a days farming: including milking, calf-rearing and running the familys farm shop.

Alongside marketing benefits, our findings suggest that social media is an important way for farmers to respond to news items and farming debates. One farmer we interviewed commented that social media offers a chance to give our side of the story.

Read more: Ukraine: how the global fertiliser shortage is going to affect food

This might involve revealing unseen aspects of farming to the public, such as routine activities like milking which take place inside farm buildings during the early morning and late night. We found that receiving positive responses to these posts, particularly during the pandemic, helped to boost farmers sense of pride in their work.

On the flipside, negativity was commonly reported by farmers on social media: especially around issues of animal welfare, gender and environmental issues. Our research found that this potential for criticism meant social media posts are often heavily curated and stylised.

This can lead other farmers to feel that such posts give a rose-tinted view of farming, masking some of the harsher truths of the occupation such as animal death and disease. Such a bias towards positivity can be detrimental to farmers wellbeing, with one commenting that it makes you feel that everyone is doing a better job than you.

Social media cannot replace face-to-face contact or in-person networking opportunities, both from a personal and professional perspective. But online platforms can play a big part in bridging the gap between rural and urban communities, offering avenues for support beyond ones immediate farming network, and helping farmers work together with the public to build a more sustainable food system.

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Farmers are finding a new following on social media our research suggests it could help with isolation - The Conversation

DUBLIN--(BUSINESS WIRE)--The "Information Services Global Market Report 2022, By Type, Deployment Mode, End-User" report has been added to ResearchAndMarkets.com's offering.

The global information services market is expected to grow from $136.23 billion in 2021 to $148.28 billion in 2022 at a compound annual growth rate (CAGR) of 8.8%.

The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.

The market is expected to reach $200.33 billion in 2026 at a CAGR of 7.8%

Major companies in the information services market include RELX plc, News Corporation, FUJI MEDIA HOLDINGS INC, The New York Public Library, Thomson Reuters, The New York Times Company, Tribune Media Company, Queens Public Library, King County Library System and Cuyahoga County Public Library.

The information services market consists of the sales of information services by entities (organizations, sole traders, or partnerships) that provide news reports, articles, pictures, public historical documents, photographs, maps, audio material, audiovisual material, and other archival material of historical interest. These entities include news syndicates, libraries, and archives.

The main types of information services are news syndicates, libraries and archives, and all other information services. Libraries refer to a room or set of rooms where books and other literary materials are being kept. Archives is to store old records or documents for accessing them again in the future. The different modes of deployment include online, offline and are used by various sectors such as B2B, B2C.

Asia Pacific was the largest region in the information services market in 2021. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The rising use of social media for people to connect and communicate with each other is expected to drive the demand for information services during the forecast period. Individuals are using social platforms to share information and to be in touch with their families and friends.

More time is being spent on social networking sites is boosting the growth of the internet publishing and broadcasting industry. As of 2019, there were around 3.48 billion people using social media, indicating widespread usage of social media. Rising social media usage is expected to drive the growth of the information services market through rising in demand for news syndicates and online libraries and archives.

Many universities, colleges, and independent libraries are facilitating access to books, audio and video content through digital platforms. They are offering platforms and technologies that can offer access to content through various devices Applications are being developed for desktops, mobile phones, and tablets irrespective of the size of the device screen.

Responsive design and device compatibility are being incorporated to enhance user experience, accessing content through digital platforms. For example, Grand Valley State University Libraries, University of Toronto's Library Catalogue, Princeton University Library, and University of Arizona's Special Collections incorporated responsive design to enhance user experience.

Key Topics Covered:

1. Executive Summary

2. Report Structure

3. Information Services Market Characteristics

3.1. Market Definition

3.2. Key Segmentations

4. Information Services Market Product Analysis

4.1. Leading Products/ Services

4.2. Key Features and Differentiators

4.3. Development Products

5. Information Services Market Supply Chain

5.1. Supply Chain

5.2. Distribution

5.3. End Customers

6. Information Services Market Customer Information

6.1. Customer Preferences

6.2. End Use Market Size and Growth

7. Information Services Market Trends And Strategies

8. Impact Of COVID-19 On Information Services

9. Information Services Market Size And Growth

9.1. Market Size

9.2. Historic Market Growth, Value ($ Billion)

9.2.1. Drivers Of The Market

9.2.2. Restraints On The Market

9.3. Forecast Market Growth, Value ($ Billion)

9.3.1. Drivers Of The Market

9.3.2. Restraints On The Market

10. Information Services Market Regional Analysis

10.1. Global Information Services Market, 2021, By Region, Value ($ Billion)

10.2. Global Information Services Market, 2016-2021, 2021-2026F, 2031F, Historic And Forecast, By Region

10.3. Global Information Services Market, Growth And Market Share Comparison, By Region

11. Information Services Market Segmentation

11.1. Global Information Services Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11.2. Global Information Services Market, Segmentation By Deployment Mode, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11.3. Global Information Services Market, Segmentation By End-User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Information Services Market Segments

12.1. Global News Syndicates Market, Segmentation By Type, 2016-2021, 2021-2026F, 2031F, Value ($ Billion) -

12.2. Global Libraries And Archives Market, Segmentation By Type, 2016-2021, 2021-2026F, 2031F, Value ($ Billion) -

12.3. Global All Other Information Services Market, Segmentation By Type, 2016-2021, 2021-2026F, 2031F, Value ($ Billion) -

13. Information Services Market Metrics

13.1. Information Services Market Size, Percentage Of GDP, 2016-2026, Global

13.2. Per Capita Average Information Services Market Expenditure, 2016-2026, Global

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/jirmd

Excerpt from:
Information Services Global Market Report 2022: Market is Expected to Exceed $200 Billion in 2026 - ResearchAndMarkets.com - businesswire.com

DetailsWomen are rising in the workforce, but there is still so much that can be done to support femme founders in the business world. There are probably dozens of ways to do this, but weve spoken to some women that are also industry influencers to learn how they are supporting other women in the business. Check out what they had to say! Invest in Women-Owned Startups

Startups can be super difficult to get off the ground if youre not connected to the right people. Help support fellow woman entrepreneurs who are looking to start a business by investing in their startups. You dont have to donate thousands of dollars to make a difference either. Raise awareness that theyre looking for funds and share their fundraising efforts on social media to help them reach their goals.As a woman in business, its hard to find support sometimes, says Sumeer Kaur, CEO of Lashkaraa. At this point in time, it would be nice to not wonder if its because youre a woman, but we do still live in times where there are things that are just easier for men. Start making the changes you want to see by actively seeking out women who are striving to make it in their industry.Its so easy to see myself in some of the young entrepreneurial ladies on social media, says Lori Price, Founder of PixieLane. Its always a great feeling to be able to help someone out as theyre starting their own business just as many women supported me as when I was starting PixieLane. I had so many women invest in me financially and personally as I was figuring things out and I still remember how much that meant to me.

If youve been able to successfully start a business as a femme founder, look for opportunities to mentor other women in the industry. Having someone to turn to in times of trouble or confusion can be such an encouragement.

I dont know where Id be without some of the women Ive had in my life that have mentored and supported me along the way, says Cindy Le, Co-Founder, and COO of Revela. Having people to mentor you is great, but theres just something special about having another woman mentor whos gone through this entrepreneurial process before at your side. Youre able to ask questions and not feel judged or nervous that youll be looked down on because youre a woman.

We need to support each other and let the world see what we can do, says Dawn Kendall, Co-Founder of 8 Sheep Organics. We are so capable and women bring a unique contribution to a business. Studies have actually shown that because women tend to be more relational, were able to build our brands in different ways than men would. Thats why its so important to have another woman as a mentor. Shes going to get what youre trying to do and the why behind your actions.

Networking is an amazing tool for women to utilize. What better way is there to support other women in business than by getting to know each other? Learn about brands that have been started by women in your area and in your industry and explore the networking opportunities that are available.

Host a networking group for your local area and invite all of the women who have started a business, says Melissa Rhodes, CEO of Psychics1on1. Talk to them and learn their stories. The more you know these ladies, the more you can do to promote their brands and vice versa.

Networking with other women consistently is one of the best ways we, as femme founders, can support other women, says Breanne Millette, CEO of Bisoulovely. We have an amazing opportunity to support each other but we cant do that if were not talking. Find a networking group and seek out other women. If there arent any around you, start one! There are also a ton of networking groups online for different industries that can help you figure this process out.

Social media is such a powerful tool. Its already been mentioned a few times that having connections and supporting each other are two really great things you can do to support femme founders. What better place to do this than social media?

Follow other women on social media and promote each other, says Georgie Dorfman, CEO of All My Love. Showing your support by sharing their posts, stories, and promotions can create a cycle of positive promotion within the community of femme founders.

Seek out other women on social media who are killing it as femme founders, says Michelle Arnau, CEO of Rowan. Show them some love by sharing what theyre accomplishing on your own business page. Start a chain reaction by reaching out and featuring other women in business on your page and they can do the same for you. By doing this, youre going to expand your reach and get some pretty great free advertising to a specific audience while also supporting other women.

There are tons of ways to support femme founders and other women in the business world. While monetary support is great for businesses that are just getting off the ground, there are other ways to help fellow women succeed in their industry.

Look for networking opportunities so you can meet these boss ladies and learn about what theyre doing. Find opportunities to meet up for coffee or host an event where local women business owners can chat and network on a regular basis.

You can also support each other through relational interactions by mentoring others on an individual basis. If youre not to a point in life where you feel you could mentor someone yet, then learn to support them using your social platforms.

There are so many options out there to support women in business! Experiment with these recommendations to see what works best for you.

DISCLAIMER: Branded Voices features paid content from our marketing partners. Articles are not created by Native News Online staff. The views and opinions expressed in the Branded Voices are those of the authors and do not necessarily reflect the official policy or position of Native News Online or its ownership. Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

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How Femme Founders Can Support Other Women In Business - Native News Online

Inman Connect New York is next week! Join us to learn the most current real estate trends, whats working and whats not, and whats coming around the corner. Over just a few days, you can form strategic partnerships, learn how to fit into todays changing landscape, and gain insights into how new technologies are transforming the industry.

Blockchain is set to disrupt practically every industry and has already entered the real estate arena. Decentralized blockchain technology was designed to be a more secure way to transfer assets. Real estate transactions, especially, have always been targets for theft so using blockchain to complete these transactions seems like a natural evolution in how we do business.

If youre not familiar with blockchain technology, you may be missing out on a substantial piece of business. More and more, blockchain is leveling the playing field, making it possible for more people to conduct large transactions without jumping through standard hoops. Cryptocurrency and non-fungible tokens are finding their way into all aspects of the real estate space as new currencies become available to a wider range of people.

Instant transactions, conducting business at all hours, no fees, no bank account needed, equal access at all income levels these are just a handful of the pros of blockchain in real estate transactions.

Join experts at ICNY to learn more about how blockchain and cryptocurrency are breaking into real estate and creating new avenues for real estate transactions. Learn how you can use your knowledge of this new technology in your business and put yourself several steps ahead of your competition.

ICNY is next week, April 19-21 at the Hilton Midtown in NYC! Be among the early adopters of this new technology and learn from the experts who are blazing the trail in their businesses. This is your opportunity to get ahead of the curve.

Become a disrupter. Learn from some of the smartest, most successful real estate professionals in the industry today about the latest tech and how to use it. Join the thousands of agents who have already registered to attend ICNY. Check out the full agenda to see all the sessions and start planning your three-day experience.

Cant attend in person? Register to join virtually! Youll still get the benefits of impactful sessions with key players in the industry, great takeaways you can implement immediately in your business, plus virtual networking opportunities. Register for a virtual ticket.

No other event will empower you like Inman Connect New York if youre serious about scaling your real estate business. When you attend ICNY, youll gain a wealth of knowledge, some serious tech-savvy, and insider information to help you stay ahead of the competition.

The best of the best! So much relevant and useful information from the presenters. The positive energy and all the networking between the attendees was addictive. Kinga Mills, Hawaii Life

My go-to place for staying ahead of the competition. Joe Montaleone, Century 21 Showtime Realty Ltd.

I left with WOW game-changing nuggets for my sales business that I have not heard anywhere else. Shannon Buss, Randall Realtors

Over the years Ive come to depend on Inman events to make sure I keep my finger on the pulse of whats current and emerging within our industry, coupled with building relationships nationwide that allow me to provide an even more robust consumer experience as a result. Thank you, Inman! Stacey Soleil, WEST, a Williston Financial Group Company

Inman Connect helps me stay on the cutting edge of the Real Estate Industry and the changes we are experiencing presently. Laurie Dau, Realty ONE Group

Plus, its the 25th anniversary of Inman Connect. That means even more WOW, like exclusive meet and greets with top speakers, an interactive, Insta-worthy photo experience, scavenger hunt with premium prizes like an Apple Watch and Sell It Like Serhant personal brand course, puppy play zone and more surprises.

Join thousands of real estate pros who are already registered.

Want to receive breaking Inman Events news directly to your inbox? Get on the list.

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ICNY: Is blockchain the future of real estate? - Inman