Mediaboss Marketing

A new social networking website is on the scene.

But this time it's one that has the ability for live video-broadcasting to an audience as big as you want.

It combines the social element of Facebook, broadcast element of YouTube and the live one-to-one contact of Skype, its creators say.

And it will soon test investor appetite for risk-taking by seeking cash from those who want to take part in its sharemarket listing.

Kondoot is the brainchild of two University of Queensland graduates who saw a gap in the social networking market.

Conceived two years ago when co-founders Mark Cracknell and Nathan Hoad were studying information technology, Kondoot is about to go public with more than 80 million shares offered in a bid to raise $10 million.

Mr Cracknell, also the company's executive director, says the website has the potential to surpass Facebook and YouTube in the popularity stakes.

Mr Hoad and Mr Cracknell wanted to create a single platform, instead of having to go to one site for videos, another to chat to friends and another to share content.

The latest feature, which the two say is unique to Kondoot, is the broadcasting system.

Video calls are built into the browser, but users can also conduct large-scale broadcasting, which is where Cracknell says the product offers something new.

Link:
Oz networking sites poised to go public

As online social networking expands into our culture, it often seeps into our day-to-day lives as well. Aside from being discussed in schools and other public places, online social networking is also discussed at Town Council meetings. The second Rockaway Borough Council meeting of February began on Thursday, Feb. 23, with a discussion of online social networking.

Due to a previous incident with a Department of Public Works employee, the Council members discussed introducing social networking policies for town workers. First, the policies would banish town workers from using social networking sites while working. The policies would potentially allow employees to be fired if they use social networking sites to defame the town or other town employees.

In other news, the Council approved the Department of Public Works plans to renovate the salt shed at the public works yard. The renovation will ensure that the salt shed is a more permanent structure and more in compliance with the towns guidelines.

The Morris Hills Regional School District will change its Board of Education elections from April to November. The superintendent decided on the change because the budget is the same. He said there will be no need to vote on the school budget, but people could still vote on the budget if they wanted. Rockaway Borough Board of Education elections will still take place in April.

The Board of Health requested that the property maintenance code be amended to add unoccupied residential properties. This was suggested because of foreclosure or when someone has moved out and no one is living there. They feel the risk of there being a property maintenance code violation is greater if the residence is unoccupied. Currently, residential properties are not included in the property maintenance code.

In various dates in March and April, Camp Sunshine and Camp Snowflake will host raffles and Bingo at the Saints Peter and Paul Carpatho-Russian Orthodox Church on Beach Street. Both organizations hold year-round recreational programs for children and young adults who have multiple disabilities.

On March 10, from 6 to 11 p.m., there will be a 50/50 raffle at Rockaway Lanes for the Denville Blue Angels.

A program about mercury awareness will take place at Morris Knolls High School on Saturday, March 3, from 1:30 to 3:30 p.m. Senator Anthony Bucco will speak during the opening remarks.

Read the original:
Online social networking could cause Rockaway Borough employees to be terminated

A new crowdsourced social networking iOS application allows consumers to inform one another about products by scanning barcodes and commenting on their experience of the item or the company's environmental records.

Called Open Label, the application allows users of the application to scan a product barcode and add their comments on the product and read what others have said about the item.

The application allows consumers to inform others of any aspect of the product from personal experiences of using it, whether it is or isn't worth buying or the company's record on topics such as environmental sustainability, health and safety records, or workers rights.

Open Label also allows users to question other users of the application about certain products and, in a similar fashion to Twitter, follow other users whose opinions they find insightful or trustworthy.

The application is currently in private Beta, interested customers can sign up to receive a sneak preview' at http://theopenlabel.com .

While innovative in combing product reviews in a social networking style, Open Style is part of a larger trend of crowdsourced product information that has long been popular on the internet, with sites such as epinions.com, and is now spreading into the mobile application eco-system.

Other applications representative of this trend include myShopanion, MOBILETAG and ScanLife Barcode Reader, however Open Label differs in a way from these examples as, in addition to basic product information, it encourages users to focus on the record of the company behind the product.

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Crowdsourced social network informs consumers about products

No one is spending much time on the search giant's new digital playground. Has Google+ officially failed?

Google launched its Google+ social network with much fanfare last year in an attempt to compete with industry behemoth Facebook. Today, Google+ boasts an impressive roster of tens of millions of members most of whom are barely spending any time on the site, according to an embarrassing new report from comScore. Google+ is a "virtual ghost town," says Amir Efrati atThe Wall Street Journal. The new statistics underline what an "uphill battle" Google faces in trying to slow Facebook's momentum. Here, a by-the-numbers look at the "mounting minuses" at Google+:

3 Minutesthat the average user spent on Google+in January

405 Minutes thatthe average user spent on Facebook in January

SEE MORE: Coming soon: Google-powered 'Terminator' glasses?

89 Minutes that the average user spent on Tumblr

17 Minutes that the average user spent on LinkedIn

SEE MORE: 4 reasons why Google's 'Search, plus Your World' is a very big deal

8 Minutes that the average user spent on MySpace, the hoary social site of yesteryear

10 million Google+ users in July 2011, mere weeks after the launch

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The Google+ 'ghost town': Social networking by the numbers

Years ago, during the burgeoning days of the Internet, many people were reluctant to use their real name online. Fast forward to 2012 and more than 500 million people have Facebook profiles with a timeline of their life on full display for many to access. When did the secret identity become uncovered and is it a positive move?

New Canaan resident Fred Chang is well known around town for voicing his opinions on the issues. But even someone with a strong voice like Chang can feel threatened thanks to the advent of technology.

In early 2011, Chang did not support the Main Street sidewalks initiative, which became a very divisive issue in town. His comments were brought up online in a local online media forum.

"There were two comments on Patch (the local online media publication owned by AOL) identifying me by name and I recall one comment was referring to Fred Chang having access to a sidewalk near his home," Chang said. "The person pointed out that he knew where he lived. That person was pro-sidewalk. The other comment was a from a guy on Richmond Hill Road and told me to bug off. I made known the fact that I had contacted the FBI and the state police and had forwarded all the necessary information."

Chang said it was a frightening moment for him because it meant a stranger, or at least someone with no discernible online identity, knew where he lived. Chang has since stopped making comments online

"I discontinued making online comments because I take things personally," he said. "If a person is identified by their real name online, then it is personal."

But that was not always the case. When the Internet first became popular, there was a push to hide your real identity, which changed with the advent of social media.

"The Internet has become has become a so-called garbage dump where some people just want others to know certain things and it has become a meaningless forum for meaningless information," Chang said. "There is no standard. If you get an instrument like the Internet where people can hide behind computers then unless the FBI or the state police gets involved, people can just hide. We see it in schools and workplaces and cyberbullying. Anyone can click and manipulate images on Facebook. I think it's gotten out of control and I personally feel threatened by the uncontrolled storage and dissemination of personal information online."

Farhad Manjoo, of Slate.com, prefers that anonymity was something that thrived only in the beginning of the Internet boom.

"Anonymity has long been hailed as one of the founding philosophies of the Internet, a critical bulwark protecting our privacy," he said. "But that view no longer holds. In all but the most extreme scenarios -- everywhere outside of repressive governments -- anonymity damages online communities. Letting people remain anonymous while engaging in fundamentally public behavior encourages them to behave badly. Indeed, we shouldn't stop at comments," Manjoo said. "Web sites should move toward requiring people to reveal their real names when engaging in all online behavior that's understood to be public -- when you're posting a restaurant review or when you're voting up a story on Reddit, say. In almost all cases, the web would be much better off if everyone told the world who they really are."

Read more:
The evolution of the online identity