Mediaboss Marketing

A new crowdsourced social networking iOS application allows consumers to inform one another about products by scanning barcodes and commenting on their experience of the item or the company's environmental records.

Called Open Label, the application allows users of the application to scan a product barcode and add their comments on the product and read what others have said about the item.

The application allows consumers to inform others of any aspect of the product from personal experiences of using it, whether it is or isn't worth buying or the company's record on topics such as environmental sustainability, health and safety records, or workers rights.

Open Label also allows users to question other users of the application about certain products and, in a similar fashion to Twitter, follow other users whose opinions they find insightful or trustworthy.

The application is currently in private Beta, interested customers can sign up to receive a sneak preview' at http://theopenlabel.com .

While innovative in combing product reviews in a social networking style, Open Style is part of a larger trend of crowdsourced product information that has long been popular on the internet, with sites such as epinions.com, and is now spreading into the mobile application eco-system.

Other applications representative of this trend include myShopanion, MOBILETAG and ScanLife Barcode Reader, however Open Label differs in a way from these examples as, in addition to basic product information, it encourages users to focus on the record of the company behind the product.

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Crowdsourced social network informs consumers about products