Mediaboss Marketing

No one is spending much time on the search giant's new digital playground. Has Google+ officially failed?

Google launched its Google+ social network with much fanfare last year in an attempt to compete with industry behemoth Facebook. Today, Google+ boasts an impressive roster of tens of millions of members most of whom are barely spending any time on the site, according to an embarrassing new report from comScore. Google+ is a "virtual ghost town," says Amir Efrati atThe Wall Street Journal. The new statistics underline what an "uphill battle" Google faces in trying to slow Facebook's momentum. Here, a by-the-numbers look at the "mounting minuses" at Google+:

3 Minutesthat the average user spent on Google+in January

405 Minutes thatthe average user spent on Facebook in January

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89 Minutes that the average user spent on Tumblr

17 Minutes that the average user spent on LinkedIn

SEE MORE: 4 reasons why Google's 'Search, plus Your World' is a very big deal

8 Minutes that the average user spent on MySpace, the hoary social site of yesteryear

10 million Google+ users in July 2011, mere weeks after the launch

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The Google+ 'ghost town': Social networking by the numbers