Mediaboss Marketing

Ambient social networking is taking the world by storm as startups such as Highlight are beginning to resonate with people. In case ambient social networking is new to you, it is a location phenomenon that runs silently in the background on mobile devices and notifies users if friends or acquaintances enter their vicinity.

It seems like a subtle thing, but the impact of this new technology is quite profound, said Paul Davison, CEO and founder of Highlight.

As he explained to us, users have been sharing actively by posting a pictures and statuses for a long time. This new concept, which is also known as social discovery, allows users to share passively, which has not been possible before.

All of a sudden, for the first time in history, we can take a little profile of ourselves and just sort of emit it from our phone, wherever we go, said Davison. Its gonna have a profound impact on how we learn about each other and socialize in the real world.

With ambient social networking the hot new trend, and Highlight emerging as the leader in the space, speculations are starting to spread as to whether it could be the next Twitter or Foursquare. Davison told us that, since it adds a new connectivity to the world and helps to create friendships and partnerships, Highlight could very easily be the next big social service.

If you build this product the right way, you can build something that almost anyone in the world will find tremendously useful, he said. It has the potential to be a very big thing.

Could Highlight be the next Twitter or Foursquare? Let us know.

Ambient social networking really took off at SXSW this year, and Highlight specifically, seemed to steal the show. Davison told us that, although it was challenging to build the product, it was rewarding to see how people are finding so many different ways to use it.

For instance, one man was able to hitch a ride to Austin for SXSW after connecting with someone on Highlight. Other people have found that Highlight has helped them connect with old friends and even close business deals.

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Highlight CEO: We Have the Potential to Be the Next Twitter, Foursquare

Saturday, March 24, 2012

"Social networking sites are one of the available means for people to connect to each other. With sites like Facebook, Twitter, Tumblr and Multiply, people are connected. This trend started with the rise of forums, chat services and file and media sharing sites, and combining these elements to create an integrated experience."

THE Internet, for some people, is the way to live. With a diverse source of information and access to the latest breaking events in the world, knowledge can be attained with a simple click. The Internet, undoubtedly, has profound potential. The global linkage allows us to connect with other individuals and share our thoughts and ideas.

Have something to report? Tell us in text, photos or videos.

Social networking sites are one of the available means for people to connect to each other. With sites like Facebook, Twitter, Tumblr and Multiply, people are connected. This trend started with the rise of forums, chat services and file and media sharing sites, and combining these elements to create an integrated experience.

To understand more about this behavior, we can also look into the traits of the Filipinos. Our history books state that Filipinos are born as curious people. Filipinos like knowing and finding new things and talk about it, and social network offer this.

When Friendster became a hit on 2007, almost every high school and college student had at least one account registered. Filipinos, then, moved from simple chat room offered by MIrc and the like to Friendster.

The same thing happened when finally Friendster went down the ladder and got replaced by Facebook and Twitter. Now, majority of people rely their source of information on these social networks, including the students.

Media dependency theory by Martin DeFleur can be used to support more for us to dig deeper in this situation. This theory suggests that since the audiences learning from the real life is limited, so they can use media to get more information to fulfill their needs.

An extensive use of media generates dependent relation in audience and also media can be able to create dependence relationship with target audiences to achieve their goals by using their media power, in this case online social networking sites.

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Sunday Essays: Social networking sites: The students’ raise or fall point

23-03-2012 05:46 http://www.nma.tv Comedian Dave Chappelle has joined Twitter as "@chappelledavidk," much to the delight of fans of Chappelle's Show and Half Baked. The first tweet from the account was posted Tuesday morning, however, fans appeared to be skeptical if it was actually coming from Dave and not an imposter. Whereas some celebrities amass thousands of followers within hours of joining the social networking site, the account had only 11 by Wednesday afternoon. That number ballooned to over 17000 followers by Thursday following confirmation from stars like The Roots drummer Questlove and fellow comic Aziz Ansari that the comic is indeed behind the tweets. Twitter has yet to officially validate the account as Chappelle's. A veteran of the stand up scene, Chappelle gained notoriety for his role in the 1998 stoner comedy Half Baked. His Comedy Central sketch project, Chappelle's Show, was a smash hit, but he abruptly quit the show in 2005 before the debut of its third season. Chappelle spent the following years mainly out of the spotlight, resurfacing now and again for interviews and impromptu performances at comedy clubs.

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Dave Chappelle joins Twitter, mounts comeback? - Video

By John Eggerton -- Broadcasting & Cable, 3/22/2012 1:05:38 PM The ranking members of the House Energy & Commerce Committee have sent letters to 34 vendors of Apple mobile social networking apps seeking information on data collection and use practices. Reports of social networking app Path collecting address book info and photos without users' knowledge or consent prompted the letter and were just the latest red flag for legislators concerned about protection personal data online. The tone of the letter was not accusatory. "We are writing to you because we want to better understand the information collection and use policies and practices of apps for Apple's mobile devices with a social element," they wrote. Joining Henry Waxman (D-Calif.) in the request was G.K. Butterfield (D-N.C.), ranking member of the Commerce Subcommittee. The pair had already fired off a letter to Apple last month about Path, seeking its side of the story. Among the companies targeted were Twitter, Foursquare and Facebook. The letter to Facebook founder Mark Zuckerberg, for example, seeks info on what the company considers data that requires prior consent before collecting; how data collection, either user or device data, directly relates to the application's function; how many times its app has been downloaded in the past month; and much more.

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Dems Seek Info on Social App Data Collection and Use

BOCA RATON, Fla., March 22, 2012 /PRNewswire-iReach/ -- Professional Social Networking Group (PSNG) will host a networking event on Wednesday, March 28th, from 5:30-8:00 PM at The Boca Raton Museum of Art in Mizner Park, Boca Raton, FL.

(Photo: http://photos.prnewswire.com/prnh/20120322/CG74990)

Local professionals are all invited to attend. The event will have $0 cover, 1 complimentary drink included, 400+ people, six charity groups (including American Cancer Society and Relay for Life) with display tables to promote their causes, live music, five professional speakers giving business seminars in a separate lecture room, photographers, videographers, food samples from Oceans 234 Restaurant, Potions in Motion providing mobile bar service, and multiple co-hosts including the South Florida Chamber of Commerce. Professional attire Only.

Pre-registration is required before 12 Noon on 3/28 through this link: http://www.PSNGatBocaMuseum.eventbrite.com

Founder Jeff Tockman created the group in May 2009, to help people in the community build business and professional relationships through recurring networking events. PSNG events mix the best elements of professional networking with the fun and casual nature of a social get-together. PSNG Networking Events are held at various venues throughout South Florida, mostly near Boca Raton.

"The Professional Social Networking Group offers such a rich environment of business professionals and I am amazed at home many new people I meet at each event. The atmosphere is always friendly, and the people are more outgoing and easier to talk to than at other networking events I have been to. I highly recommend attending the networking events to anyone who is looking to expand their business." Daniel Sanz, President, Fade 2 Black Productions, Inc.

PSNG is run entirely by volunteers. Individual people and businesses donate such things as venue space, photography, videography, entertainment, graphic design, printing and more. Volunteers donate their time to help work the registration table at the event, or work behind the scenes to make sure the event runs smoothly. They invest their own resources and in return receive experience, credibility, goodwill, and most importantly, professional relationships.

Professional Social Networking Group (PSNG) is a leading organization in South Florida dedicated to fostering the development of business and personal relationships through a recurring series of networking events. For more information and to register for event invitations, please visit PSNG at http://www.ProfessionalSocialNetworkingGroup.com.

Jeff Tockman Professional Networking and Referral Consultant Founder, Professional Social Networking Group (PSNG) Founder, Tockman Consulting 561-755-PSNG (7764) jefftockman@gmail.com http://www.TockmanConsulting.com http://www.PSNG.co

Media Contact: Jeff Tockman Professional Social Networking Group, 561-755-7764, jefftockman@gmail.com

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Professional Social Networking Group (PSNG) Will Host a Networking Event on March 28th, 2012 at The Boca Raton Museum ...