Mediaboss Marketing

Saturday, March 24, 2012

"Social networking sites are one of the available means for people to connect to each other. With sites like Facebook, Twitter, Tumblr and Multiply, people are connected. This trend started with the rise of forums, chat services and file and media sharing sites, and combining these elements to create an integrated experience."

THE Internet, for some people, is the way to live. With a diverse source of information and access to the latest breaking events in the world, knowledge can be attained with a simple click. The Internet, undoubtedly, has profound potential. The global linkage allows us to connect with other individuals and share our thoughts and ideas.

Have something to report? Tell us in text, photos or videos.

Social networking sites are one of the available means for people to connect to each other. With sites like Facebook, Twitter, Tumblr and Multiply, people are connected. This trend started with the rise of forums, chat services and file and media sharing sites, and combining these elements to create an integrated experience.

To understand more about this behavior, we can also look into the traits of the Filipinos. Our history books state that Filipinos are born as curious people. Filipinos like knowing and finding new things and talk about it, and social network offer this.

When Friendster became a hit on 2007, almost every high school and college student had at least one account registered. Filipinos, then, moved from simple chat room offered by MIrc and the like to Friendster.

The same thing happened when finally Friendster went down the ladder and got replaced by Facebook and Twitter. Now, majority of people rely their source of information on these social networks, including the students.

Media dependency theory by Martin DeFleur can be used to support more for us to dig deeper in this situation. This theory suggests that since the audiences learning from the real life is limited, so they can use media to get more information to fulfill their needs.

An extensive use of media generates dependent relation in audience and also media can be able to create dependence relationship with target audiences to achieve their goals by using their media power, in this case online social networking sites.

Follow this link:
Sunday Essays: Social networking sites: The students’ raise or fall point