Archive for the ‘Social Networking’ Category

Are More Companies Using Social Media for Business? – Video

21-02-2012 01:00 Using social media for business - blackboxsocialmedia.com According to just about every business statistic in the US, more companies are using social media for business in 2012. The reason is that it works very well. USA Today recently ran an article in which they interviewed the upper management for Smashburger, a small fast food chain that grew from three Denver locations in 2007 to 150 outposts nationwide primarily using social media for business marketing. Here's what they had to say: "The brand was really built on social media and PR strategies," says Jeremy Morgan, senior vice president of marketing and consumer insights. "Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you're just shouting through a bullhorn." Using social media for business advertising is different than traditional marketing, as Mr. Morgan points out. Traditional print or radio or TV advertising is a one way communication street, while social media is a two way communication street. If you want to succeed in social media marketing, then you will need to recognize that engagement and communication with your customers is a requirement. blackboxsocialmedia.com "Everybody should take a look at it," says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member. "Whether they chose to jump into social media or not is a question that only they can answer," he says ...

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Are More Companies Using Social Media for Business? - Video

Mobile, Apps & Location Based Marketing high on the agenda at SMWF 2012

LONDON--(BUSINESS WIRE)--

Social networking via mobile is growing at a rapid pace, and the use of mobile social media, apps and location based marketing strategies has increased significantly in the last year making it a perfect addition to the SMWF event.

The Social Media World Forum (SMWF) has announced the line up for their dedicated Mobile Marketing track, taking place on 27TH & 28th March at Olympia 2. http://www.socialmedia-forum.com/europe

One of the headline sessions for the one day track is the Foursquare case study with Director of Business Development for Foursquare UK, Omid Ashtari, providing an overview of Foursquare as a platform for brands to communicate with fans & customers in an innovative way, as well as presenting client case studies.

Ian Johnson MD of Six Degrees, organisers of SMWF, said “It’s exciting to see such a high calibre of speakers coming together to discuss mobile social media, and the integration of mobile strategies with those of social media marketing. The increased proliferation of apps based strategies for brands, and their ‘social’ integration and promotion, has become an important part of many mobile marketing strategies.”

Speakers include: For a full list of all speakers click here

Ben Watson, VP Marketing, HootSuite Omid Ashtari, Director of Business Development Europe, Foursquare Dylan Fuller, Head of AdCommerce, eBay Kevin Mathers, Head of Media Solutions, Google Oliver Ripley, Head of Mobile Service, Travelex Ben Carter, Global Digital Marketing Specialist, Betfair Matt McAlister, Director of Digital Strategy, Guardian Media Group Neil Swanston, Mobile Experience Manager, Centrica

Full details of the Mobile Marketing agenda can be found here

To Book you pass to the event click here

SMWF is run by Six Degrees Events who also run the Apps World event series. Apps World will also be returning to London on 2-3rd October at Earl’s Court http://www.apps-world.net/europe

About Social Media World Forum :

SMWF event attracts over 4000 leading digital marketing and SME decision makers examining their social media, and digital marketing strategies. Held of the 27-28th March the event will feature over 100 leading speakers in the digital marketing arenas

Keep up with event news and announcements through the show blog: http://www.socialmedia-forum.com/blog Or via Twitter: @SocialMediaWF

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Mobile, Apps & Location Based Marketing high on the agenda at SMWF 2012

Couples manage social media for healthier marriage

INDIANAPOLIS -

You're reconnecting with friends, but are you ruining your relationship?

Social networking is now one of the top causes for divorce. 500 million people log on and sign in every day. Friending, posting and sharing our lives online.

Scott and Emily Sutherland often tweet and check Facebook side by side by laptop in their living room. While they enjoy the interaction, they're also careful not to let social media sour their relationship.

"Hitting an unfriend button is a small price to pay when you're talking about protecting your family, protecting your marriage," Emily said.

But for some couples, connecting and reconnecting leads to a disconnect - and to a therapist's door.

"Probably about half the time, it gets brought up in relationship counseling," said marriage therapist Amy Harshman.

Some even call Facebook "a marriage killer," blamed for status changes in real life.

"I would say in almost every case, it comes up," said attorney Julie Andrews.

A recent study implicates Facebook in one out of three divorce cases in England. The social networking website was cited in one-of-five divorces in the United States. It's also the number one online source of divorce evidence, according to the American Academy of Matrimonial Lawyers, posts and photos discovered on Facebook and used in court.

"There have been several cases that I've been involved in where they find out, lo and behold, their spouse has a dating profile," Andrews said.

Harshman doesn't believe social media is inherently bad. But she has seen already shaky relationships damaged because of it.

"I see a lot of couples coming in with affairs, or sometimes just emotional affairs that come in as a result of Facebook or Twitter or things like that," she said. "Sometimes, that can be more damaging than actually meeting with somebody in person."

She says it often starts with a simple friend request.

"The biggest thing I've seen is people reconnecting with people from their past. Innocently saying, 'Oh, this is somebody I went on a date with once when I was younger'," Harshman said. "But then you see it completely pull a marriage apart and that's really sad."

There are signs to look for that your spouse may be connecting the wrong way, namely, shutting down the conversation at home.

"They notice that, 'Hey, we're not talking' and a lot of times when that happens, it's because somebody might be talking to someone else," Harshman said. "Things to watch are, are they doing it in secret, when normally they'd be sitting on the couch right next to you on Facebook? Are they always logging out of their accounts, or are they, you know, putting their computer in a different room or always keeping their computer, their phone with them?"

So how can you protect your marriage from getting undermined by social media?

Experts say, strike a balance. Don't spend more time on Facebook than you are with your spouse and watch what you post. Don't air personal drama for all to see.

"Is what I'm writing on here hurtful to my spouse if they were to see this?" Harshman said.

Consider a joint Facebook account, or share passwords.

"If your spouse has a password, then you're probably not going to do things that you shouldn't on email or Facebook or any social networking," Harshman said.

Also, be careful when accepting friend requests.

"Maybe you get an innocent request from an old boyfriend. It might not be a good idea to accept that," Harshman said.

Finally, recognize when to put your online profile on hold.

"If you know that there are some problems in your relationship, a very good thing to do is maybe put social networking on the back burner for a little while," Harshman said.

The Sutherlands use strategies to keep social networking positive - friending each other's friends, talking about their profiles and keeping private family issues off of public posts.

"We've decided that we don't want our marriage to be destroyed. So we're going to protect that pretty strongly," Emily said.

And making sure their connection as a couple is the strongest.

Emily Sutherland blogs about social media and marriage

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Couples manage social media for healthier marriage

Dead Social Networks – Video

13-02-2012 19:59 http://www.lockergnome.com - Justin Timberlake is bringing something back, and while it's not a Grammy Award-winning song from 2007, it's something equally reminiscent of that same year. As Ashton Kutcher has been busy investing in new startups like Zaarly, Hipmunk, Airbnb and Square, Justin Timberlake is hoping to leverage his fame (and fortune) to bring back one of the predecessors of social networking; MySpace. Not to be left in the dust, other social networks, including Friendster, Delicious, LiveJournal and Google+ are also staging a comeback. With the exception of Google+, many of these networks have been around for almost a decade.Here's a look at why these 5 social networks are ready to call it a comeback. You can watch the entire live TLDR episode here: youtu.be http://www.gnomies.com http profiles.google.com twitter.com http://www.facebook.com

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Dead Social Networks - Video

What is Social Media and Why is Social Media Important? – Video

20-02-2012 11:21 Social Media - blackboxsocialmedia.com Social media is any form of online publication or user-created video, audio, text or multimedia that are shared in a social media environment. Sites such as Facebook, YouTube, Twitter, LinkedIn, Google+ and others have gained extraordinary attention and traffic on the internet over the last few years. With this meteoric rise in traffic has come the emergence of social media marketing, a way of sharing a marketing message with users of these sites. There are many social media sites on the internet, but we here we will focus on the most popular sites as of this publication. http://www.squidoo.com Facebook Just behind Google, Facebook is now the second most trafficked website in the world and has close to 500 million users. Facebook provides a venue for users to create and update their own personal profiles and connect share information, pictures, videos, play games with other users. YouTube YouTube is a social media video-sharing site that is now the 3rd most trafficked website in the world and is actually the second largest search engine behind Google. Users can watch videos posted by others or even upload their own videos to be shared with anyone or embedded into other sites. Twitter Twitter is a microblogging service and social network that allows its users to post short, 140 character, messages to be shared across its network to a user's connections. Many companies use Twitter to update customers on specials, promotions, and other ...

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What is Social Media and Why is Social Media Important? - Video