Mediaboss Marketing

LONDON--(BUSINESS WIRE)--

Social networking via mobile is growing at a rapid pace, and the use of mobile social media, apps and location based marketing strategies has increased significantly in the last year making it a perfect addition to the SMWF event.

The Social Media World Forum (SMWF) has announced the line up for their dedicated Mobile Marketing track, taking place on 27TH & 28th March at Olympia 2. http://www.socialmedia-forum.com/europe

One of the headline sessions for the one day track is the Foursquare case study with Director of Business Development for Foursquare UK, Omid Ashtari, providing an overview of Foursquare as a platform for brands to communicate with fans & customers in an innovative way, as well as presenting client case studies.

Ian Johnson MD of Six Degrees, organisers of SMWF, said “It’s exciting to see such a high calibre of speakers coming together to discuss mobile social media, and the integration of mobile strategies with those of social media marketing. The increased proliferation of apps based strategies for brands, and their ‘social’ integration and promotion, has become an important part of many mobile marketing strategies.”

Speakers include: For a full list of all speakers click here

Ben Watson, VP Marketing, HootSuite Omid Ashtari, Director of Business Development Europe, Foursquare Dylan Fuller, Head of AdCommerce, eBay Kevin Mathers, Head of Media Solutions, Google Oliver Ripley, Head of Mobile Service, Travelex Ben Carter, Global Digital Marketing Specialist, Betfair Matt McAlister, Director of Digital Strategy, Guardian Media Group Neil Swanston, Mobile Experience Manager, Centrica

Full details of the Mobile Marketing agenda can be found here

To Book you pass to the event click here

SMWF is run by Six Degrees Events who also run the Apps World event series. Apps World will also be returning to London on 2-3rd October at Earl’s Court http://www.apps-world.net/europe

About Social Media World Forum :

SMWF event attracts over 4000 leading digital marketing and SME decision makers examining their social media, and digital marketing strategies. Held of the 27-28th March the event will feature over 100 leading speakers in the digital marketing arenas

Keep up with event news and announcements through the show blog: http://www.socialmedia-forum.com/blog Or via Twitter: @SocialMediaWF

More here:
Mobile, Apps & Location Based Marketing high on the agenda at SMWF 2012