DUBLIN--(BUSINESS WIRE)--
Research and Markets (http://www.researchandmarkets.com/research/978r62/u_s_consumers_and) has announced the addition of the "U.S. Consumers and Social Media: Revisiting Banking's Social Influence" report to their offering.
Social networking is developing faster than any other communication medium before it. What was once primarily a medium for students to share personal information has become much more. People of all ages are creating social accounts for countless uses and are also using social networks to interact directly with businesses.
The commercial aspects of social networks are becoming ingrained into society. Television advertisements direct viewers to the advertiser's Facebook page, rather than a website. Billboards promote Twitter handles more prominently than telephone numbers. Social networks provide an interactive connection with consumers with which few other media can compete. Businesses have learned this lesson and are taking advantage of the new medium.
Mercator Advisory Group's new report, U.S. Consumers and Social Media: Revisiting Banking's Social Influence, based on a CustomerMonitor survey, reflects on the status of social networking in the United States as well as the progress financial institutions have made during the last year in utilizing social media to their advantage.
Highlights:
- Statistics on the percentage of people using specific social networks, the demographics most attracted to which networks, and a profile of the average social networker
- Investigation into the percentage of financial institution customers who are aware of whether or not their primary financial institution is present on various forms of social media, and whether those who are aware have interacted with their FI via social networking
- Breakdown of the reasons that convinced consumers who interact with their FI on social media do so, with a particular focus on the value of use of social networks for customer service
Companies Mentioned:
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Research and Markets: U.S. Consumers and Social Media: Revisiting Banking's Social Influence
26-06-2012 14:00 Zynga is expected to unveil a lineup of games to be released over the next several months when it holds its "Unleashed" event Tuesday. Shayni Raice reports live from the Zynga event.
Original post:
Zynga to Announce New Games, Playground - Video
Chesterfield County Public Schools now has a policy that establishes guidelines for the use of social networking sites by school division employees.
The School Board voted 3-0 Tuesday night to approve the new policy one of 17 new or revised policies adopted at the meeting making Chesterfield the first of central Virginia's four largest school divisions to have a specific social networking policy.
Board Chairwoman Patricia M. Carpenter and Vice Chairman David S. Wyman were absent.
School Board Attorney Kimberly Smith said during an afternoon work session that the division has worked on the policy for months because "social networking is an issue of great concern across the country."
Richmond Public Schools is also devising a policy to address the use of social networking, while the school systems in Henrico and Hanover counties incorporate the topic into already-established policies.
Chesterfield's new policy is a guide for how employees should establish social networking sites such as Facebook and Twitter for educational purposes as well as how employees should use their personal social networking sites.
Smith said there was great discussion as the policy was being crafted about balancing free speech and freedom of expression while protecting students at the same time.
According to the policy, if a site is started for educational purposes then it must contain a clear statement of purpose and outcomes as well as a code of conduct for all site participants.
Also, the employee is responsible for applying appropriate security settings, allowing only approved participants access and to "diligently monitor" the site for inappropriate content.
The policy also states that the school system "does not recommend that any employee establish an online social networking relationship with a currently enrolled (student) on his or her personal social networking site(s)."
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Chesterfield schools adopt social networking policy
26-06-2012 13:54 Microsoft has agreed to acquire enterprise social-networking company Yammer for $1.2 billion in a deal that will expand the software giant's cloud services portfolio, Shira Ovide reports on digits.
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Microsoft Scoops Up Yammer - Video
CHESTERFIELD, Va. --
The Chesterfield County School Board is reviewing a proposed policy that would establish guidelines for employees who communicate with students using social networking sites.
It also specifies that employees may be disciplined for the inappropriate use of social networking. This new policy is one of 18 on the agenda for review and possible adoption at tonight's board meeting.
If the five-member School Board adopts the policy, Chesterfield will be the first of the Richmond region's four largest school divisions to have a specific policy addressing employees' use of social networking sites.
Chesterfield schools spokesman Shawn M. Smith said employees' use of social networking sites such as Facebook and Twitter has been governed by the division's ethics and acceptable-use policies, but the proposed policy is a more defined social networking policy.
"These guidelines do not change our employee expectations," Smith said. "They bolster our expectations with specific regard to social networking.
"Existing ethics policies continue to govern social networking for all of our employees."
The proposed policy is a guide for how employees should establish social networking sites for educational purposes as well as how employees should use their personal social networking sites.
If a site is started for educational purposes, it must contain a clear statement of purpose and outcomes as well as a code of conduct for all site participants. Also, the employee is responsible for applying appropriate security settings, allowing only approved participants access and to "diligently monitor" the site for inappropriate content.
The policy also states that the school system "does not recommend that any employee establish an online social networking relationship with a currently enrolled students on his or her personal social networking site(s)."
Excerpt from:
Chesterfield school system considers policy on use of social networks