Mediaboss Marketing

STAMFORD, Conn.--(BUSINESS WIRE)--

A Nexus of converging forces social, mobile, cloud and information is building upon and transforming user behavior while creating new business opportunities, according to Gartner, Inc.

Although these forces are innovative and disruptive on their own, together they are revolutionizing business and society, disrupting old business models and creating new leaders. As such, the Nexus of Forces is the basis of the technology platform of the future.

"In the Nexus of Forces, information is the context for delivering enhanced social and mobile experiences," said Chris Howard, managing vice president at Gartner. "Mobile devices are a platform for effective social networking and new ways of work. Social links people to their work and each other in new and unexpected ways. Cloud enables delivery of information and functionality to users and systems. These forces of the Nexus are intertwined to create a user-driven ecosystem of modern computing."

Mr. Howard explained that not that long ago, people's most sophisticated computing experience was at work, and computing was limited at home. Now, in most cases, the opposite is true. The consumerization of IT is a result of the availability of excellent devices, interfaces and applications with minimal learning curves. As a result of using these well-designed devices, people have become more sophisticated users of technology, and the individual has been empowered. People expect access to similar functionality across all their roles and make fewer distinctions between work and non-work activities.

Social is one of the most compelling examples of how consumerization drives enterprise IT practices. It includes personal activities of sharing comments, links and recommendations with friends. Consumer vendors have been quick to see the influence of friends sharing recommendations on what to buy.

Social technologies both drive and depend on the other three Nexus forces:

Mobile computing is forcing the biggest change to the way people live since the automobile. Mass adoption forces new infrastructure, it spawns new businesses, and it threatens the status quo.

For business, the opportunities and the stakes are high. To a retailer, the same device that navigates a customer into a store can redirect the final sale to the competition. To a bank, the mobile phone is a new wallet that could make the credit card obsolete. To a sales organization, mobile computing keeps salespeople out in the field talking to customers. To a medical caregiver, a patient's vitals and behaviors may be constantly monitored, which increases the effectiveness and efficiency of treatment. Every industry is affected.

However, mobile does not stand alone as an isolated phenomenon. People will interact with multiple screens working in concert. Sensor data will transparently enhance the experience, integrating the virtual and physical worlds contextually. The information gathered in this immersive world will have tremendous value and, ultimately, the lasting relationship will be between a user and a cloud-based ecosystem.

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Gartner Says Nexus of Forces – Social, Mobile, Cloud and Information - Is the Basis of the Technology Platform of the ...

Twitter pro hands out advice. Donna Marie Antoniadis speaks about her social media success over breakfast at Sheridan College as a part of the quarterly morning meeting series hosted by the Sheridan Elder Research Centre's Business of Aging: Information Exchange Network last week. Nikki Wesley/Oakville Beaver/@halton_photog

If you dont have a LinkedIn account, most people wont hire you now. Its really important to have your LinkedIn profile and make sure you take time to fill it out. - Donna Marie Antoniadis

Whether its for business or pleasure, the key to social media is #engagement.

Donna Marie Antoniadis voted by Forbes magazine as one of the top 20 best branded women in the Twitterverse shared that message with a room full of social networking users at Sheridan College last week.

Antoniadis is the co-founder and COO of ShesConnected.com a social networking site for women.

Forbes noticed I made a pretty conscious effort. Twitter has been one marketing tool I used to promote myself effectively early on, said Antoniadis.

I do all my business on social media.

According to Antoniadis, the top three social networking sites for companies are LinkedIn, Twitter and Facebook.

If you dont have a LinkedIn account, most people wont hire you now. Its really important to have your LinkedIn profile and make sure you take time to fill it out, said Antoniadis.

LinkedIn is a business-oriented social networking site for those in professional occupations to strengthen their existing network of trusted contacts.

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Twitter pro hands out advice

DELRAY BEACH, Fla., July 30, 2012 /PRNewswire/--The Pompano Beach CRA has hired RealTime Marketing Group to strengthen Pompano's Social networking efforts by creating a customized digital branding and social strategy. The ultimate goal is to promote local businesses and attract visitors to the area.

Terra Spero, co-founder and CEO of RealTime Marketing Group, commented, "Pompano Beach is such a dynamic community that has so much to offer both its residents and visitors from surrounding areas. We are excited to have been selected as the social media vendor for the Pompano Beach CRA. We look forward to helping merchants in the Pompano Beach CRA district amplify their message through the Pompano Beach CRA's (http://www.facebook.com/PompanoBeachCRA) Facebook page and Twitter account. RealTime Marketing Group is passionate about the success we have had working with municipalities and are excited to bring the Pompano Beach CRA on as a client." Many prospective customers in Pompano will now be in reach to enhance buzz and promote small businesses throughout the area.

To learn how RealTime Marketing Group can develop a social media presence for your company, visit them online at http://www.realtimemg.com.

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Pompano Beach CRA Retains RealTime Marketing Group to Develop Social Strategy and Promote Local Businesses

BALTIMORE, July 30, 2012 /PRNewswire/ --SocialToaster, the new innovative software company that creates fan advocacy programs to increase social sharing on social networking sites, announced the launch of Baltimore Child Abuse Center's Advocacy Program. The program is designed to help the Baltimore Child Abuse Center (BCAC) promote their participation in the Liberty Mutual Insurance's Like My Baltimore Project, a program designed to honor the people and organizations that are doing the right thing all over Baltimore.

BCAC is using SocialToaster to amplify their message and to engage with more fans, to secure 'Like' votes on Facebook and mobile text votes for the opportunity to receive $30,000. The Liberty Mutual Insurance's Like My Baltimore Campaign runs through August 20. Voters can vote DAILY on Facebook athttp://bit.ly/Lc50YHand can cast a vote by texting daily LMBAL1 to 61698.

For over 25 years, BCAC has provided a gateway for hope, justice and solutions for victims, families, and professionals fighting sexual child abuse. BCAC focuses on intervention when abuse is reported, treatment to aid in the healing of survivors and their families, education around recognizing, preventing, and reporting suspicions of abuse, and advocacy at the local, state and national levels.

"Having children who are safe from sexual child abuse doesn't happen easily," states Executive Director Adam Rosenberg, "We are honored to be nominated to participate in Liberty Mutual Insurance's Like My Baltimore Campaign."

Rosenberg continued, "In a post Penn-State era, we have engaged with SocialToaster to amplify our social media efforts, increase our reach and share rate to win votes and increase our chances of receiving the $30,000, in order for BCAC to continue to provide high-quality services to our community and make sure that any child who is experiencing sexual abuse has a voice, is heard and receives the justice and resources he/she deserves."

"Child abuse is unfortunately a big issue in the Baltimore region and SocialToaster is aware of the successes and milestones BCAC has achieved in the past year alone in regards to their mission and this local issue. We feel very strongly about supporting BCAC in their efforts to educate the region and to ensure that BCAC continues to receive the necessary funds for them to continue their mission to provide readily available resources for children who are victims of sexual abuse," said Brian Razzaque, CEO of SocialToaster.

"SocialToaster has a footprint in working with non-profits and charitable organizations and is well-educated on the challenges they face both from a fundraising and monetary stand point as well as engaging with current and new supporters. We have crafted a customizable solution for this market in order to create campaigns that will resonate with their fans, truly increase their social sharing rate and engage with fans on a different level," Razzaque concluded.

About Baltimore Child Abuse Center

Baltimore Child Abuse Center is a 501(c)3 non-profit that provides all reported victims of child sexual abuse in Baltimore City and their non-offending caretakers with comprehensive interviews, medical treatment, and crisis counseling services. Baltimore Child Abuse Center is the oldest children's advocacy center in Maryland and served close to 1,000 children in 2010. For more information, visit: http://www.BaltimoreChildAbuseCenter.org.

About SocialToaster

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SocialToaster Amplifies Baltimore Child Abuse Center (BCAC)'s Efforts to Increase Social Sharing and Secures Votes ...

Apple Chief Executive Timothy Cook recently appeared to acknowledge the company needs to take part in social networking.

Twitter could have been the answer.

Sources tell The New York Times that Apple has chatted with Twitter in recent months about making a strategic investment in the social networking site in a deal that would have valued it at more than $10 billion. Apple has considered an investment in the hundreds of milliosn of dollars, according to the Times.

However, two sources told Bloomberg that Apple isn't in talks with Twitter. While the companies were in discussions more than a year ago, the talks ended without an agreement, the news agency reported, citing a person familiar with the matter. Reuters also separately reported that Apple and Twitter are not currently in talks.

That Apple would eye a stake in a social networking platform like Twitter seems to be a logical move. Consumers increasingly are turning to mobile devices including the iPhone to access Facebook, Twitter and other social networking sites. Of course, Facebook has encountered challenges capitalizing monetarily on the hundreds of millions of active users who use its mobile products.

Still, Apple hasn't brushed off the importance of social media. Apple doesnt have to own a social network," the Times quoted Cook as saying at a recent technology conference. But does Apple need to be social? Yes."

Purchasing a stake in Twitter wouldn't have busted Apple's bank; the consumer electronics giant lists nearly $8 billion in cash and equivalents as of June 30, and that excludes a whopping $109.28 billion in short-term and long-term marketable securities.

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Apple To Buy Piece of Twitter? Not So Fast