Monday Night Raw is a show that has seen unparalleled success over the years. They just completed a record 1000th episode on July 23, 2012. As the newest episode kicked off from Cincinnati on July 30, 2012, momentum is about as high as it has been in the past few years. Young superstars are starting to make their way out of the mid card, the product is shiny and well represented with a three hour show on Mondays and CM Punk is leading the way brilliantly as the WWE Champion. Unfortunately, these things are clouded by the virtual begging of Twitter mentions and Tout questions. Many others have stated a similar position.
Monday Night Raw is starting to feel like those Facebook posts that you dread sifting through every morning over your coffee. Eventually, you will simply un-friend the person that keeps sending them against your wishes.
Why is it a problem as a Monday Night Raw viewer?
I don't mind the occasional Twitter mention or even their obvious alignment with the Tout website. It certainly is a wonderful way to expand their huge business if done correctly. Any business that ignores social media and networking in today's world is sure to fail eventually. It is the future of advertising and for many, the present as well. The problem I have with the WWE is the constant stream of social networking that litters their shows. In particular, Monday Night Raw feels like a constant advertisement rather than a primary product.
What is good about the social networking on Raw?
While the constant social networking is a problem, I did like the way they used Twitter to allow the fans to choose the type of match that Sheamus and Daniel Bryan would have. This type of social networking creativity is a good thing and should be done more.
The constant "trending" thing that pops up throughout the entire show is so self serving that it comes across as almost desperate. I beg of the WWE marketing team to rethink the constant barrage to our senses. The WWE has been a part of my life for a very long time and I can't remember ever having felt annoyed while watching the show.
Even in a larger than life industry like the WWE, less can be so much more with some things.
*Southern is a huge WWE fan that believes they could improve a great deal by looking back at the old NWA ways of doing things.
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Why the Recent WWE Social Networking Blast is Killing Monday Night Raw: Fan's Opinion