Mediaboss Marketing

By Poornima Gupta and Jonathan Weber

SAN FRANCISCO (Reuters) - Apple Inc (AAPL.O) and Twitter are currently not in discussions on the mobile technology giant taking a stake in the popular social networking site, sources familiar with the matter said.

Apple in recent months has held negotiations with Twitter to explore investing hundreds of millions of dollars in the company, The New York Times reported on Friday, citing people briefed on the matter. The Wall Street Journal said such discussion were held over a year ago, citing a person familiar with the matter.

It is unclear if the two companies talked about a deal in the past and at what level such discussions were held, but there are no current, formal talks between the companies on an investment or acquisition, the sources said.

Both Apple and Twitter declined to comment.

The iPhone and iPad maker typically does not take equity stakes in companies and prefers to acquire technologies by buying up smaller startups that are lesser known. Twitter executives have said repeatedly they are in no rush to seek additional financing, either privately or on public markets, since they have "truckloads" of cash.

Apple has never delved deeply into the social media space dominated by Facebook Inc (FB.O), but it has dabbled in trying to make music more social by launching a social network on iTunes called Ping, which has not caught on.

Twitter, the Internet phenomenon with some 140 million users that allows people to "tweet" 140-character messages, is already well integrated into Apple smartphones and tablets. Apple customers can directly share their comments on Twitter when on their iPhones, iPads or Mac line of computers.

Twitter, the San Francisco-based startup that is viewed as the most significant candidate for the public markets following Facebook, is ramping up its efforts to generate revenue from the 400 million tweets that cross its networks daily.

(Reporting By Poornima Gupta and Jonathan Weber; Editing by Peter Cooney)

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Apple, Twitter not currently in discussions for stake - sources

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4 Reasons Why Recruiters Should Stop Accepting Traditional Resumes

27-07-2012 13:41 Before attending opening ceremonies at the summer Olympics, Mitt Romney talked about economics with Ireland's prime minister at the Irish Embassy in London. (July 27)

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Raw Video: Romney Chats With Ireland's PM - Video

27-07-2012 08:56 There was a not very friendly investor reaction to Facebook's drastic slowdown in revenue growth. The social networking website also offered no financial forecasts in its first earnings report since it sold shares. The figures did nothing to ease concerns over how it can boost advertising. Facebook founder Mark Zuckerberg countered that the company is seeing encouraging results from newly introduced advertising services. Analyst Anupam Palit with Greencrest Capital said the numbers showed the share value was overhyped: "People felt Facebook was somehow a special company; that they could grow at an enormous clip forever, very high double-digit rates, no company can do that. People felt that operating margins at 50 percent plus were sustainable - no company can do that. And what we are seeing this quarter is that the growth slowdown and the margin now being defensible is coming down as well. This company is coming back down to earth." Facebook's biggest growth obstacle remains the large number of users who access it via mobile devices which only recently began to offer limited forms of advertising. Zuckerberg said they are investing "heavily" to build a strong mobile business. Shares of Facebook, which have shed a third of their value since their haphazard May debut at $38, broke below $24 in frenzied after-hours trading. Facebook's stock fell nine percent during regular trading on Thursday. On Wednesday, social games leader Zynga - which accounts for over ...

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Facebook faces unfriendly growth numbers - Video

Rather than denying college students something they like the most, Myklassroom.com has used the social networking concept to enhance their learning experience

Making learning interesting does not need much. In this age of information technology when most of the services are a finger touch away, companies and entrepreneurs are going that extra mile to ensure that teaching and learning do not lag behind.

Rather than denying college students something they like the most, Myklassroom.com has used the social networking concept to enhance their learning experience.

Myklassroom.com is a social e-learning platform that blends social networking and e-learning to transform the traditional classroom education into an online collaborative teaching and learning method, according to its founder Natraj Thudupathy.

With more than 10 years experience abroad in the technology sector, Mr. Thudupathy has launched this platform targeting colleges and universities. The platform not only connects students and teachers of the same institution, but also other institutions that use the platform. The institution can be anywhere in the world.

The virtual space provided by the platform is used by all the stakeholders of an institution based on a Cloud concept. Each person has an individual membership login ID.

Most of the content is common. There are various links that enable users to access relevant information.

Most of the content is based on the curriculum for each of the undergraduate subjects in the engineering, pure sciences and management domains.

The content is available in text, newspaper clippings, audio and video formats. If the user wishes to access content from outside the platform, there is an approval process to add that content to the existing content.

Provisions are there for creating online assignments, making presentations, and much more. There is an event calendar that gives students information about all that happens in the member colleges.

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Education made interesting on social networking platform