Mediaboss Marketing

NEW YORK, March 21, 2012 /PRNewswire/ --"On the Map," an interactive social reality TV show created for the Facebook platform, has won the 2012 MediaPost Appy Award for Social Networking Apps. The Appy Awards acknowledge creativity and excellence in app design and recognize extraordinary mobile, social, and Web-based Applications living inside another Web site. The Appy Awards feature a prestigious panel of judges, including executives and editors from Zynga, PopCap, Macworld.com and Mac|Life.

"We are thrilled that 'On the Map' has the honor of winning the prestigious 2012 MediaPost Appy Award in the Social Networking category," said David J. Russek, founder and CEO of 7Echo. "'On theMap' capitalizes on real-life travel experiences that are shared through a Social TV app on Facebook, in a way that hasn't been done before."

The show combines social interaction with original reality TV programming. This enables people to select friends to join them on their journey, engage with story elements, and share virtual souvenirs through special "Social Propagation Techniques" that attract and engage the audience.

"It is an honor to accept this award especially at a time when there is so much excitement around the evolving Social TV space. Forward thinking TV advertisers recognize that audiences are building in mass in online places such as Facebook, and now see the potential to allow ad units to be part of the audience experience based on targeted demographics. It is also a great validation that the TV experience and advertising is becoming a proactive and interactive experience 'inside' the show, vs. the 'lean back' passive watching of the past," continued Russek.

"As the presenting sponsor of 'On the Map,' HTH Worldwide is excited to see the application succeed and recognized for its innovative approach, that can leverage social in new ways for consumers, business and multiple advertisers," said David Weber, Managing Director of HTH Worldwide.

Shot on location in Barcelona, Spain including the city's famed La Merce Festival "On the Map" follows seven young people and combines experiential storytelling with innovative digital and social techniques to create the most advanced social TV series to date. "On the Map" allows audience members to interact with their Facebook friends by inviting six "Core" friends to travel with them "inside" the show for the rest of the series after they watch the first episode. Audiences can also compare the experiences and attributes of the actors with those of their socially connected friends and exchange virtual souvenirs with the cast and their friends after they interact with the second episode. As the show progresses through 12 episodes, users' interactions become more involved and the show becomes more socially connected and personalized, based on their previous behaviors.

"On the Map" was produced by Emmy award-winning Banyan Productions, whose credits include TLC's Trading Spaces. This first-of-its-kind show is built on the 7Echo Social TV platform that enables in-show social connectivity, dynamic content and advertising. The show's presenting sponsor is HTH Worldwide, a global specialty healthcare information and services company.

The first seven episodes of "On the Map Barcelona" are available at https://apps.facebook.com/onthemapsevenecho and new episodes will be released weekly through April 19.

About 7Echo

7Echo is the Social TV Platform that puts "Social" inside the show. 7Echo enables friends to connect within and as part of interactive TV shows that are delivered through social networks. 7Echo's patented technology makes Social TV programming more relevant and engaging for both social audiences and advertisers.

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"On the Map" - Interactive Social Reality TV Show on Facebook - Takes Top Social Networking Honor at 2012 MediaPost ...

KUALA LUMPUR, 21 MARCH, 2012: The Malaysian Communications and Multimedia Commission (MCMC) received 716 complaints on content of social networking websites like Facebook and Twitter last year, says Information Communications and Culture Minister Datuk Seri Dr Rais Yatim.

Of the total, 289 complaints were offensive or threatening, 247 false, 40 obscene and indecent, 124 hacking while 16 were others.

"MCMC also received 1,112 complaints on websites, blogs and emails," he said in reply to a supplementary question from Datuk Noraini Ahmad (BN-Parit Sulong) in Dewan Rakyat here today.

Rais also said that MCMC also received 693 complaints relating to phishing (attempts to steal data from data groups).

"Impersonation, fraud and abuse of social networking sites are committed for the sake of excitement and to broaden views without taking into account the negative aspects arising from the act.

"Some members of society forget that we have constraints and way of life which should be based on pure and religious values and customs."

He said that no less than 15 cases had been prosecuted in court adding the people still need to be educated and briefed on the matter.

"The use of television and having talks and preventive measures led to a drop in the number of cases. Parents and society must also play a role in enforcing the social constraints," he added.

Asked whether the ministry plans to monitor or restrict Facebook accounts due to abuse, he said contents or comments made by users did not undergo screening, approval or evaluation by authorities including MCMC.

He added that network content is subjected to laws like Sedition Act 1948, Penal Code, Evidence Act 1950 and Communications and Multimedia Act 1998.

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Rais: 716 Complaints on Social Networking Websites in 2011

Theres no arguing with the fact that social media played a major role in Obamas 2008 presidential victory. While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social networking campaign in order to engage with younger demographics and ultimately clinch the win.

Its clear that the 2012 Republican primary candidates took these lessons to heart, as social media involvement has never been higher during an election cycle. To understand more about the evolution of social networking participation within the electoral process, lets take a look at how each of the current Republican primary candidates is using these user-driven sites to advance his own agenda:

Current Position: As the presumed Republican candidacy front-runner and one of the wealthiest politicians ever to seek the nations highest office, its safe to extrapolate that social media isnt as high on Romneys to do list as it is for the other candidates in this race.

Thats not to say that social media doesnt matter to the Romney campaign and, truly, his active presence on Facebook and Twitter indicates that his team takes these opportunities seriously. However, with the amount of mainstream media coverage Romney already receives, focusing on social networking as a top priority simply isnt necessary as it is for Rick Santorum or Ron Paul.

Future Challenges: As the likely Republican candidate in the 2012 general election, Romney must focus less on what his current primary challengers are doing and more on how President Obama is using social media effectively in his campaign. In addition to Facebook and Twitter, the President is also active on Google+ and Tumblr both territories that Romney has not yet ventured into in a significant way.

As the general election draws closer, it seems likely that well see Romney either enter into these new arenas or engage on the traditional social networking sites at a higher level in order to court undecided voters.

Current Position: As Rick Santorum has gained momentum within the primary race, following his largely-symbolic victories in Minnesota, Missouri and Colorado on February 8th, the social networking buzz surrounding this Religious Right candidate has grown as well.

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How the 2012 Republican Primary Candidates are Using Social Media

KUALA LUMPUR, March 21 (Bernama) -- The Malaysian Communications and Multimedia Commission (MCMC) received 716 complaints on content of social networking websites like Facebook and Twitter last year, says Information Communications and Culture Minister Datuk Seri Dr Rais Yatim.

Of the total, 289 complaints were offensive or threatening, 247 false, 40 obscene and indecent, 124 hacking while 16 were others.

"MCMC also received 1,112 complaints on websites, blogs and e-mails," he said in reply to a supplementary question from Datuk Noraini Ahmad (BN-Parit Sulong) in Dewan Rakyat here today.

Rais also said that MCMC also received 693 complaints relating to phishing (attempts to steal data from data groups).

"Impersonation, fraud and abuse of social networking sites are committed for the sake of excitement and to broaden views without taking into account the negative aspects arising from the act.

"Some members of society forget that we have constraints and way of life which should be based on pure and religious values and customs."

He said that no less than 15 cases had been prosecuted in court adding the people still need to be educated and briefed on the matter.

"The use of television and having talks and preventive measures led to a drop in the number of cases. Parents and society must also play a role in enforcing the social constraints," he added.

Asked whether the ministry plans to monitor or restrict Facebook accounts due to abuse, he said contents or comments made by users did not undergo screening, approval or evaluation by authorities including MCMC.

He added that network content is subjected to laws like Sedition Act 1948, Penal Code, Evidence Act 1950 and Communications and Multimedia Act 1998.

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716 complaints on social networking sites last year: Rais

NEW YORK and LONDON, March 21, 2012 /PRNewswire/ --

eToro, the world's largest investment network announced today that http://www.TraderPlanet.com, the financial social-networking site for active traders and investors, and SFO magazine, the official advocate for personal investing, awarded eToro OpenBook the 2011 Superior Trading And Resource (STAR) Award.

Now in its third year, The TraderPlanet STAR program, honors companies and individuals in the financial industry for outstanding vendor and author achievement.The winners were selected during a three month voting process ending January 31, 2012, based on individual reviews of products and services that provide exemplary performance and value for traders.

"eToro's OpenBook takes the concept of social networking in a real-time trading platform to a new level," said Lane J. Mendelsohn, founder and president of http://www.TraderPlanet.com. "We congratulate eToro on their continued innovation , and are pleased to include them among an elite group of vendors who have created high quality products that encourage traders to prosper."

"We are very pleased to be recognized for our social trading innovation," said eToro CEO, Johnathan Assia. "This recognition from leaders in the financial industry confirms our leading role in the social trading revolution that provides more opportunities for investors by tapping into the wisdom of the crowds to generate more profits, increased collaboration, knowledge sharing and automatic copying of top performing traders."

Learn more about eToro and tap into the world's largest investment network at: http://www.etoro.com and http://openbook.etoro.com

About eToro

eToro is the world's largest investment network, with over 1.75 million registered users in over 140 countries and thousands of new accounts opened each day. eToro leads the social trading revolution through its community powered network, which enables every investor to see, follow and automatically copy the actions of other investors in real time. eToro's mission is to open the financial markets to every individual and make them accessible through a simple, transparent and more profitable way to trade and invest online. By harnessing the wisdom of the crowds every member of eToro's social trading network benefits from accelerated information exchange, knowledge sharing and the ability to quickly identify the best investment opportunities. eToro's open Guru Program allows expert and talented traders to earn wide reaching recognition and monetize their trading expertise by earning rich monthly rewards. eToro's wide range of award-winning web-based and mobile social trading platforms appeal to every level of trading expertise, and provide an amazing investment experience that caters to the needs of the consumer investor. For more information, visit us at http://www.etoro.com.

About TraderPlanet.com

TraderPlanet.com, an Inc. 500 company headquartered in the Tampa Bay, Fla., area is a social-networking site that provides individual traders of all skill levels a one-stop destination for financial information and trading tools. TraderPlanet.com is the only financial-networking site of its kind that offers its members a full suite of market-data feeds, advanced technical tools and extensive analyst commentary across asset classes, while enabling members to give back to the broader world community through gift giving to charitable causes. TraderPlanet.com's highly interactive, multimedia platform promotes a free-flowing exchange of ideas through questions, answers and commentary geared toward improving trading strategies and investment performance.

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eToro OpenBook Winner of the 2011 Superior Trading and Resource (STAR) Award