Mediaboss Marketing

NYC Mayor Michael Bloomberg

Social networking sites are versatile vehicles for articulating views of a society or of sections of it. Thus politicians and other decision-makers cannot remain indifferent to views being posted on these sites. They need not always take the expressed opinions seriously but they cannot be ignored.

Michael Bloomberg, the mayor of New York, has recently spoken about the problems being created by these sites for those who are responsible for governance. Speaking in Singapore on Wednesday, Mr Bloomberg said, Social media is going to make it even more difficult to make long term investments. Mr Bloomberg said this in the context of urban development and added, We are basically having a referendum on every single thing that we do every day. He pointed to the difficulty of taking a decision in the face of constant criticism and with the prospect of an election process looming. Before any comment is made on these views of the mayor of the Big Apple, it should be noted that he is no stranger to social media and is not hostile to it. He has his own Twitter account with a following of around 2,30,000.

Mr Bloomberg, intentionally or otherwise, may have hit upon one of the fundamental issues facing democratic governance. Social media have made democratic polities more accessible to direct interventions by the populace. Social media are as close as it is possible to get to vox populi, the holy grail of democracy.

In developing society, and even on occasions in the democratic world to which Mr Bloomberg belongs, modernizing projects cannot always ignore the opinion of those who see themselves as victims of the projects. To take an example with a contemporary resonance: Calcutta has many markets that are old and have outmoded electric wiring; these markets are a fire hazard. But any attempt to modernize them will entail closing them down for a period of time and that will result in the loss of livelihood for a number of people. No political leader dependent on the electoral process can risk taking such a decision unless he wants to be a martyr for a cause. To enable such a project a degree of coercion like in China, Singapore or in other parts of East and Southeast Asia may be needed. Development and democracy often do not intersect. Mr Bloomberg was perhaps drawing attention to this when he spoke of a daily referendum.

The mayors comments also pointed to a tension that lies at the heart of liberal political theory: between State and civil society. The rights and interests that constitute civil society are often in conflict with the power of the State. The emergence of social media has only heightened the tension because the networking sites offer a direct articulation of the views of civil society. Democracies, both at an intellectual and a practical level, have not addressed this problem. It is possible that Asian perspectives on the matter may differ from the Western one.

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Source: The Telegraph (http://www.telegraphindia.com/1120324/jsp/opinion/story_15286606.jsp#.T22sKNVIvYQ)

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Social media heightened tension between State and civil society

In previous articles, we have discussed the importance of social media as a networking tool. In the business world, professional sites such as LinkedIn, Plaxo, Facebook and others provide useful platforms for networking and engaging substantively online with peers, recruiters and (hopefully) hiring managers.

A recent article in Forbes discussed the opportunities for networking from a business perspective. While the focus of the story is business to business, the principles are relevant to career- and job-search strategies. With so many people involved with social media for both professional and social reasons, the whole idea of social media as a viable, or even essential, career tool is quickly gaining credibility.

In this age of Facebook, Twitter and a plethora of other social-media sites, there has been an explosion of use by business and individuals whose interests are professional as well as social. A recent survey of workplace usage noted that more than half of respondents claimed to engage a social-networking site at work, while a smaller number admitted to using these sites on a daily basis while at work.

With a growing number of firms developing employee policies and engaging in business activity through these sites, the opportunities for both positive and negative interaction with such a network is huge.

For example, other surveys have confirmed the importance of sensitivity to content on the Web. In one survey, almost a third of the

Be careful, too, about what you say about previous employers or colleagues. One in five hiring managers told a CareerBuilder survey that they took exception to candidates badmouthing their previous company or fellow employees while 15 percent of candidates shot themselves in the foot by sharing confidential information from previous employers.

I counsel my clients to ensure they are up to date on what type or information about them is on the Internet, and to be extremely cautious when posting any potentially damaging or embarrassing material that may find its way around cyberspace. In addition, recruiters, hiring managers and HR professionals are doing a growing volume of Internet checks on candidates.

Once you're sure your personal data is up to date, totally appropriate and positioned to reflect a viable career strategy, the use of social networking can be a powerful aid.

Consultants sometimes make it appear a campaign launched on social media is rocket science. If they show you how you could do much of it yourself, why would you hire them? But it's not complex.

Go to Google and type the following keywords: (your product or industry keyword) "social network" (or instead of "social network," type "social media" or "forum"). See how many people are registered, are currently online or are replying to conversation threads. Read and gauge the quality of the conversations. Post a question to the forum or article, and use the responses to create useful content for that community. Link to your own website and to sites of the people or entities who inspired your own posts. Give others credit and they will be more likely to thank you by sharing your content with their networks.

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Using social media as a networking tool

Ambient social networking is taking the world by storm as startups such as Highlight are beginning to resonate with people. In case ambient social networking is new to you, it is a location phenomenon that runs silently in the background on mobile devices and notifies users if friends or acquaintances enter their vicinity.

It seems like a subtle thing, but the impact of this new technology is quite profound, said Paul Davison, CEO and founder of Highlight.

As he explained to us, users have been sharing actively by posting a pictures and statuses for a long time. This new concept, which is also known as social discovery, allows users to share passively, which has not been possible before.

All of a sudden, for the first time in history, we can take a little profile of ourselves and just sort of emit it from our phone, wherever we go, said Davison. Its gonna have a profound impact on how we learn about each other and socialize in the real world.

With ambient social networking the hot new trend, and Highlight emerging as the leader in the space, speculations are starting to spread as to whether it could be the next Twitter or Foursquare. Davison told us that, since it adds a new connectivity to the world and helps to create friendships and partnerships, Highlight could very easily be the next big social service.

If you build this product the right way, you can build something that almost anyone in the world will find tremendously useful, he said. It has the potential to be a very big thing.

Could Highlight be the next Twitter or Foursquare? Let us know.

Ambient social networking really took off at SXSW this year, and Highlight specifically, seemed to steal the show. Davison told us that, although it was challenging to build the product, it was rewarding to see how people are finding so many different ways to use it.

For instance, one man was able to hitch a ride to Austin for SXSW after connecting with someone on Highlight. Other people have found that Highlight has helped them connect with old friends and even close business deals.

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Highlight CEO: We Have the Potential to Be the Next Twitter, Foursquare

Saturday, March 24, 2012

"Social networking sites are one of the available means for people to connect to each other. With sites like Facebook, Twitter, Tumblr and Multiply, people are connected. This trend started with the rise of forums, chat services and file and media sharing sites, and combining these elements to create an integrated experience."

THE Internet, for some people, is the way to live. With a diverse source of information and access to the latest breaking events in the world, knowledge can be attained with a simple click. The Internet, undoubtedly, has profound potential. The global linkage allows us to connect with other individuals and share our thoughts and ideas.

Have something to report? Tell us in text, photos or videos.

Social networking sites are one of the available means for people to connect to each other. With sites like Facebook, Twitter, Tumblr and Multiply, people are connected. This trend started with the rise of forums, chat services and file and media sharing sites, and combining these elements to create an integrated experience.

To understand more about this behavior, we can also look into the traits of the Filipinos. Our history books state that Filipinos are born as curious people. Filipinos like knowing and finding new things and talk about it, and social network offer this.

When Friendster became a hit on 2007, almost every high school and college student had at least one account registered. Filipinos, then, moved from simple chat room offered by MIrc and the like to Friendster.

The same thing happened when finally Friendster went down the ladder and got replaced by Facebook and Twitter. Now, majority of people rely their source of information on these social networks, including the students.

Media dependency theory by Martin DeFleur can be used to support more for us to dig deeper in this situation. This theory suggests that since the audiences learning from the real life is limited, so they can use media to get more information to fulfill their needs.

An extensive use of media generates dependent relation in audience and also media can be able to create dependence relationship with target audiences to achieve their goals by using their media power, in this case online social networking sites.

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Sunday Essays: Social networking sites: The students’ raise or fall point

23-03-2012 05:46 http://www.nma.tv Comedian Dave Chappelle has joined Twitter as "@chappelledavidk," much to the delight of fans of Chappelle's Show and Half Baked. The first tweet from the account was posted Tuesday morning, however, fans appeared to be skeptical if it was actually coming from Dave and not an imposter. Whereas some celebrities amass thousands of followers within hours of joining the social networking site, the account had only 11 by Wednesday afternoon. That number ballooned to over 17000 followers by Thursday following confirmation from stars like The Roots drummer Questlove and fellow comic Aziz Ansari that the comic is indeed behind the tweets. Twitter has yet to officially validate the account as Chappelle's. A veteran of the stand up scene, Chappelle gained notoriety for his role in the 1998 stoner comedy Half Baked. His Comedy Central sketch project, Chappelle's Show, was a smash hit, but he abruptly quit the show in 2005 before the debut of its third season. Chappelle spent the following years mainly out of the spotlight, resurfacing now and again for interviews and impromptu performances at comedy clubs.

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Dave Chappelle joins Twitter, mounts comeback? - Video