Archive for the ‘Social Networking’ Category

Retirement community introduces seniors to social networking

Allison Sutton, right, an ambassador for ConnectedLiving, shows Jane Gibbs, back, and Betty Seignious, center, how to use the ConnectedLiving program on Thursday at Summit Hills Retirement Community.

Betty Seignious, an 82-year-old who lives in the Summit Hills Retirement Community in Spartanburg, often feels left out of the conversation.

She said her four daughters, who all live in various parts of the state, always communicate with each other via text and social networking sites.

"I don't know how to do any of that stuff," she said. "I feel left out. I say, 'Girls, I'm just going to call you. It's easier.'"

Seignious recently attended a session in the library at Summit Hills, where she learned more about that intricate piece of technology called the computer. She learned how to use a secure web-based social network to connect with friends and family, email her daughters, share and view photographs, listen to her favorite songs from the 1940s, search the web and much more from her own personal homepage.

No, it's not Facebook.

ConnectedLiving, a social network site formed in 2007 and catering to senior adults, was recently introduced at Summit Hills and is offered throughout every neighborhood of the retirement community. Allison Sutton, a ConnectedLiving Ambassador, offers classes about the site twice a week to residents on the campus.

"It's like Facebook," she said. "But it's more of a closed network ---it doesn't allow residents to get spammed by outside people they don't know. It's a one-stop shop for everything."

Kathryn Wiley, media relations coordinator with Summit Hills, said many of their residents own computers and some even carry around iPads, Kindles and other tablets.

These residents will ask Sutton specific questions such as: "How do I download a book to a tablet?" or "How do I use Skype?" or "My daughter gave me this, what do I do with it?"

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Retirement community introduces seniors to social networking

Salman Khan loses his cool on his social networking site – Video


Salman Khan loses his cool on his social networking site
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Salman Khan loses his cool on his social networking site - Video

Samsung Guide to Smart TV – Social Networking – Video


Samsung Guide to Smart TV - Social Networking
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Kaplan Test Prep Survey: More College Admissions Officers Checking Applicants’ Digital Trails, But Most Students …

NEW YORK--(BUSINESS WIRE)--

The percentages of college admissions officers who say they have Googled an applicant (29%) or visited an applicants Facebook or other social networking page to learn more about them (31%) have risen to their highest levels yet, according to Kaplan Test Preps 2013 survey of college admissions officers*. When Kaplan first began tracking this issue in 2008, barely 10% of admissions officers reported checking an applicants Facebook page. Last year, 27% had used Google and 26% had visited Facebook up from 20% and 24%, respectively, in 2011.

As social media has skyrocketed from being the domain of a younger generation to societal ubiquity, the perceived taboo of admissions officers checking applicants online has diminished, said Seppy Basili, Vice President, Kaplan Test Prep. Granted, most admissions officers are not tapping into Google or Facebook, and certainly not as a matter of course. But theres definitely greater acknowledgment and acceptance of this practice now than there was five years ago.

Despite the growth in online checking, however, theres been a dip to 30% this year from 35% in Kaplans 2012 survey in the number of admissions officers reporting that theyre finding something that negatively impacted an applicants admissions chances. And notably, in a separate survey of college-bound students**, more than three-quarters said they would not be concerned if an admissions officer Googled them. In response to the question, If a college admissions officers were to do an online search of you right now, how concerned would you be with what they found negatively impacting your chances of getting in? 50% said they would be Not at all concerned while 27% said Not too concerned. Only 14% of students said they would be Very concerned while the remainder said they would be Somewhat concerned.

Many students are becoming more cautious about what they post, and also savvier about strengthening privacy settings and circumventing search, said Christine Brown, Executive Director of College Admissions programs, Kaplan Test Prep. Kaplans student survey also showed that 22% had changed their searchable names on social media, 26% had untagged themselves from photos, and 12% had deleted their social media profiles altogether.

Our advice to college applicants is to run themselves through online search engines on a regular basis to be aware of what information is available about them online, and know that whats online is open to discovery and can impact them, said Basili. Sometimes that impact is beneficial, if online searches turn up postings of sports scores, awards, public performances or news of something interesting theyve undertaken. But digital footprints arent always clean, so students should maintain a healthy dose of caution, and definitely think before posting.

For more information about Kaplan Test Preps 2013 survey of college admissions officers, please contact Russell Schaffer at russell.schaffer@kaplan.com or 212.453.7538.

* For the 2013 survey, 381 admissions officers from the nations top national, regional and liberal arts colleges and universities as compiled from U.S. News & World Report were polled by telephone between July and August 2013.

** 422 Kaplan students who took the SAT the ACT between December 2012 and April 2013 were surveyed by email.

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New Web, Mobile Tracking Methods Being Tested By Facebook

October 31, 2013

redOrbit Staff & Wire Reports Your Universe Online

Social networking titan Facebook is testing new Web and mobile tracking methods that would drastically expand the breadth of data it collects from members in hopes of better understand user behavior, The Wall Street Journal reported on Wednesday.

Ken Rudin, Facebooks analytics chief, said the social network may start collecting data about user interaction with various types of content, such as how long members hover their cursor over an advertisement and whether a user is viewing parts of their news feed on a smartphone.

Ultimately, Facebook seeks to enhance its existing set of demographic and behavioral data on members, and would use the additional information to improve its products, Rudin told WSJ during an interview on Tuesday.

Facebook currently collects two kinds of data from its members demographic and behavioral. The demographic data captures a users life outside social media, while the behavioral data, such as a persons likes and friends, is collected in real time on the network itself.

The latest tests would greatly expand the behavioral data that is collected, and are part of an ongoing comprehensive technology testing program, although the company should know within months whether it makes sense to incorporate the new data collection into the business, Rudin explained.

It is a never-ending phase. I cant promise that it will roll out. We probably will know in a couple of months, Rudin told the Journal.

As the head of analytics, Mr. Rudin is preparing the companys infrastructure for a massive increase in the volume of its data.

Facebook uses a modified version of the open-source Hadoop distributed file system, which stores large amounts of data on clusters of inexpensive machines, to manage its data. There are additional software layers on top of Hadoop, which rank the value of data and make sure it is accessible, Rudin said.

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New Web, Mobile Tracking Methods Being Tested By Facebook