Mediaboss Marketing

With smart phones market gaining immense momentum in its growth, the biggest contributor to this trend is the social networking application content on them. Its market is expected to grow 53% year-on-year in 2010 to reach 76.7 million units and are projected to easily surpass 100 million units in 2011.

The major reason for this tremendous growth is the reduction in their cost price leading more people to to use this application.

Mobile social networking gained strength few years back when smart phones introduced these applications for professionals in business sector keeping in mind of their mobility and their requirement of accessing Internet timely. But in past three four years, smart phones are made available to almost everybody leading to their revenue growth.

Around 14.5 million users accessed social networking sites via applications. That number is up by 240 percent year-over-year. Around 30 million phone users logged on to social networking sites via mobile web browsers in the first quarter of 2010, up 94 percent from the same time period in 2009. This application on mobile phone has made access of these sites handy, convenient and comfortable.

30% of users access networking sites from their mobile phones alone from India.

According to a Social Media survey conducted by India biz News & Research Services (INRS) in major cities of India, Facebook took first position in its usage. Even as more and more people are joining the online networking space for professional reasons, almost 90% of the users join such sites to follow or stay in touch with their friends. With social networking applications on their mobile the usage of these sites has increased by considerable percentage.

In recent times, Many service providers have come out with unlimited data plans and making data cheaper for users to use smart phones and their applications more conveniently and comfortably thus strengthening the smart phone market more visibly.

Although growth in application usage on Smart phones continues to grab the spotlight in the mobile market, the audience using their mobile browser remains larger and is growing just as quickly with the blink of an eye.

vadmail@cybermedia.co.in

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30% of users access networking sites from their mobile phones in India

Dublin, Sept. 25, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/lnqz2c/social_tv_market) has announced the addition of the "Social TV Market: Global Advancements Forecasts & Analysis (2012 - 2017)" report to their offering.

Social TV Market is set to take the television industry by storm as television manufacturers are betting big money in this technology. There exists a diversity of players in the Social TV ecosystem, as the industry is open to experiments and is witnessing many a tie-ups between broadcasters and social networking companies. While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter into their Social TV platforms for enhanced custom experience and participation. Industry players such as BBC and CNN, on the other hand have signed deals with social networking players such as Facebook, as social networking companies are aggressively trying to venture into this space.

Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions. Many media and tech companies such as Hearst, Time Warner, BSkyB, and Google are backing several Social TV startups, with huge investments. This report provides insights on the social TV market, key market players, future scope, drivers, restraints and challenges of the market. The report also analyzes global adoption trends and future growth potential across different geographies.

This study estimates the global market of Social TV by the end of 2017. This market research study provides detailed qualitative and quantitative analysis of the global Social TV market. The report provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the enterprise mobility market. The market is further segmented and forecasted for major geographic regions, North America, Europe, Middle East & Africa, Asia-Pacific, and Latin America. The competitive scenario and market share of the top players in the Social TV market is discussed in detail. The top players of the industry are profiled in detail with their recent developments and other strategic industry activities.

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Market Overview

4 Trends & Forecasts For Social Tv & Related Areas

5 Social Tv Market By Hardware

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Social TV Market: Global Advancements Forecasts & Analysis (2012 - 2017)

Avid users of Internet-based social networking sites on Wednesday protested against the planned regulation of social media use in the country.

The Federal Government through the Director-General of the Bureau of Public Enterprises, Mr. Benjamin Dikki, in a statement, had disclosed that the agency would roll out policies and legal framework for the exercise.

Dikki reportedly said the agency was committed to ending all manner of things being uploaded on the various platforms of the social media.

Many of the posted materials, he said, were done without recourse to age and sensibilities of the users.

But a cross-section of Nigerians, have expressed concern on the development, with many of them saying the FGs plan was just a subtle way to limit the freedom of expression they enjoy on the new media platforms.

Faulting the move, they said the plan was not in the best interest of Nigerians.

A reader on to ladunliadi.blogpot.com particularly described the move as an assault on free speech. The reader noted that the social media is supposed to be a place for Nigerians to freely express themselves without fear.

The reader added, What concerns Bureau of Public Enterprises with social media. There is the need to remind the Federal Government that regulating the social media is like controlling freedom of speech and movement.

They should focus on the important things bordering on the economy, education, health, manufacturing, exportation, solid mineral exploration, and agriculture. How can the FG say it wants to control what a person does on his Twitter, Facebook , Instagram or Google+ page. It cannot! It is like telling people who they can invite into their homes. It is a personal space and does not concern BPE.

Others who disapproved of the proposed regulation also wondered why the FG finds it easier to deny the citizens freedom of expression rather than implement people-oriented policies.

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Protests greet FG’s planned regulation of social media

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