Last week, Mark Zuckerberg revealed that Bill Gates was his hero and role model. And, indeed, Facebook has become as ubiquitous as once was true of Windows. But why isn't there an Apple-style competitor?
Cheshire Cat?
While you might once have been dreaming of being the next Joe Montana, Michelle Kwan, Thomas Keller, or Michael Buble, Mark Zuckerberg had very different aspirations.
He wanted to be Bill Gates.
This touching -- and, to some, slightly uncomfortable -- revelation emerged at last week's TechCrunch Disrupt conference.
Why did Zuckerberg want to grow up to be a powerful man who tried to make sure, one way or another, that the whole world used his products?
Because, perhaps, Zuckerberg simply liked the idea of making sure, one way or another, that the whole whole world used his products.
Now he has it. Facebook is a company that has wrapped its allegedly likable tentacles around so many people and so many businesses that few can imagine life without it.
Facebook is social networking because it is. Just as Windows was software because it was.
Was.
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Why isn't there a Steve Jobs of social networking?