Mediaboss Marketing

Are Social Networking Sites Good for Our Society?

47% of American adults used social networking sites like Facebook, MySpace, Twitter, LinkedIn, and Classmates.com in 2011, up from 26% in 2008. [26] On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more.

Proponents of social networking sites say that the online communities promote increased interaction with friends and family; offer teachers, librarians, and students valuable access to educational support and materials; facilitate social and political change; and disseminate useful information rapidly.

Opponents of social networking say that the sites prevent face-to-face communication; waste time on frivolous activity; alter childrens brains and behavior making them more prone to ADHD; expose users to predators like pedophiles and burglars; and spread false and potentially dangerous information. Read more...

Proponents of social networking sites say that the online communities promote increased interaction with friends and family; offer teachers, librarians, and students valuable access to educational support and materials; facilitate social and political change; and disseminate useful information rapidly.

Opponents of social networking say that the sites prevent face-to-face communication; waste time on frivolous activity; alter childrens brains and behavior making them more prone to ADHD; expose users to predators like pedophiles and burglars; and spread false and potentially dangerous information.

SixDegrees.com, which existed from 1997-2001, is considered the first social networking site because it allowed users to create personal spaces and connect to friends online. Friendster, created in 2002, popularized social networking in the United States but was quickly outpaced by other social networking sites like: MySpace (2003), Facebook (2004), Twitter (2006), Pinterest (2009), and Google+ (2012). Facebook reported one billion monthly users worldwide on October 4, 2012, making it the most popular social networking site with one in seven people on the planet using the site. [142] Every day, Facebook manages 2.7 billion "Likes, 300 million photo uploads, and 2.5 billion status updates and check-ins. [143] Twitter, the second largest social networking site, had an estimated 107.7 million users in the United States (as of Jan. 31, 2012) [144] and 500 million worldwide users (as of Sep. 28, 2012). [172] Pinterest is the third largest social network with 23 million unique visitors in July 2012, followed by LinkedIn, Tagged, Google+, and MySpace [145] [146] 59% of all Internet users use at least one social networking site and 56% of social networking users are female. [26]

Social networking sites play a large role in shaping the political landscape. More than a quarter of US voters younger than 30 (including 37% of those 18-24 years old) reported that they obtained information about the 2008 Presidential campaign from social media. [151] On Nov. 3, 2008, the day before the US Presidential election, Democratic candidate Barack Obama had 2,379,102 Facebook supporters, 38% more than Republican candidate John McCain who had 620,359 supporters. [152]

On June 12, 2009, the White House announced, via the White House Blog, that it was joining Twitter, Facebook, MySpace, YouTube, and Flickr in order to "create unprecedented opportunity to connect you to your government in order to obtain information and services and to participate in policymaking. [153] Joining the social media sites was part of the administrations efforts to meet President Obamas call to "reform our government so that it is more efficient, more transparent, and more creative. [154] On Sep. 16, 2009, The Washington Times broke a story that the White House had begun collecting and storing comments and videos posted on social networking sites, bringing invasion of privacy criticism. Defenders stated that the White House was simply complying with the Presidential Records Act, which requires the preservation of all presidential records. [155]

Twitter CEO Dick Costolo dubbed the 2012 election the "Twitter election. [156] All of the main 2012 presidential candidates had Facebook and Twitter accounts. Barack Obama and Mitt Romney maintained MySpace accounts, and Obama also has a Pinterest account. As of Sep. 8, 2011, 35 global heads of state had Twitter accounts; every US federal Cabinet agency and 84% of state governors were active on Twitter; and more than 40% of global religious leaders like the Dalai Lama and the Pope were on Twitter. [157] The 2012 presidential election set the record for most-tweeted event with more than 327,00 tweets per minute being sent when Barack Obama was announced the winner. The image of him and his wife that Obama posted upon his reelection with "Four more years became the most re-tweeted tweet with over 816,883 re-tweets as of Nov. 19, 2012 (breaking Justin Beibers record of over 200,000 re-tweets). [158] [159]

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Social Networking ProCon.org

PUBLIC RELEASE DATE:

17-Dec-2013

Contact: Joan Robinson joan.robinson@springer.com 49-622-148-78130 Springer

Organizations looking to hire new staff should rethink their clandestine use of social networking websites, such as Facebook, to screen new recruits. William Stoughton of North Carolina State University, lead author of a study published in Springer's Journal of Business and Psychology, found that this practice could be seen as a breach of privacy and create a negative impression of the company for potential employees. This spying could even lead to law suits.

In one experiment, Stoughton's research team, consisting of Drs. Lori Foster Thompson and Adam Meade, examined the reaction of applicants to prospective employers' reviewing their social networking websites. In another part of the research, participants had to rate their experience with a proposed selection process through a simulated selection scenario. In both cases, participants rated how they felt about their privacy being invaded and if the attractiveness of an organization was diminished because of such strategies. In the second experiment, participants were also asked whether they'd consider seeking legal justice if social network screening occurred.

The results demonstrate that applicants perceived pre-employment screening of social networking websites as an invasion of privacy, and might even consider suing an organization for it. Such practices further reduce the attractiveness of an organization during various phases of the selection process.

Notably, Stoughton's team found that people are very sensitive to their privacy being compromised, regardless of whether they are offered the job or not. It could even discourage candidates from accepting offers of employment if they interpret poor treatment of applicants as a preview or indication of how they would be dealt with as employees. Prior research has shown that people who do accept an offer of employment while being selected under unfair procedures are prone to unfavorable attitudes post-hire. The negativity resulting from perceived procedural mistreatment during the hiring process could carry forward onto the job, leading to low performance and high turnover.

Stoughton advises applicants to reconsider using their Facebook pages as private forums for casual discussion with their friends, and to rather adopt a much more guarded tone. He hinted at the demand for a new, so-called "scrubbing" service in which objectionable material is removed from clients' presence on the Internet. This might be especially valuable for people applying for sensitive positions, such as jobs requiring a security clearance.

"Social network spying on job candidates could reduce the attractiveness of an organization during various phases of the selection process, especially if the applicant pool at large knows or suspects that the organization engages in such screening," Stoughton notes. "Because internet message boards and social media provide easily accessible forums for job seekers to share their experiences and opinions with others, it is very easy for a soured applicant to affect others' perceptions of an organization."

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The rest is here:
Social network spying could lead to low returns

Facebook Inc. (FB) is testing video advertisements that automatically play in users news feeds, seeking to catch up with other websites offering short commercials online.

The first promotions are starting to run this week, the company said in a statement today. One of the first clips will be a trailer for the Lions Gate Entertainment Corp. (LGF) film Divergent, video posted on Facebooks website shows.

The worlds largest social-networking service plans to offer 15-second spots, two people familiar with the plans said in July. While the company already allows advertisers to upload videos to their Facebook page and then broadcast them to a users news feed, the new service would let marketers buy their way directly into a persons feed, according to the people.

Facebook is focusing on trying to get parity with what other websites offer, said Nate Elliott, an analyst at Forrester Research Inc. in Cambridge, Massachusetts. If were just talking about 15-second auto-start video ads, YouTube has been offering them for five years now. Yahoo has been offering them for a decade.

The move follows efforts by Facebooks rivals to capture ad dollars that have traditionally gone to TV networks. Google Inc. (GOOG) began funding original content channels on its YouTube video-sharing website in recent years, giving it a more curated venue for commercials.

AOL Inc. operates HuffPost Live, a CNN-like video stream running five days a week. Marketers are expected to spend $3.6 billion on online video ads this year, according to Forrester Research.

Well continue to refine this new way for brands to tell stories on Facebook to ensure the best experience for people and marketers, Facebook said in the statement.

Facebook members wont see a commercial more than three times in a given day, the people said. Depending on how large an audience an advertiser plans to reach, the ads will range in price from $1 million to about $2.5 million a day, according to the people.

Chief Executive Officer Mark Zuckerberg pushed back the start date for the video ads at least twice, wanting to make sure Facebooks user experience wont be tainted by the ads, according to the people. Zuckerberg wants high-definition video and easy-to-use playback features, the people said.

Facebooks move also would step up competition with social-networking rival Twitter Inc. (TWTR), which has been courting TV advertisers in its bid to reach $1 billion in sales by 2014.

See the article here:
Facebook to Start Showing Video Ads This Week, Journal Reports

Enterprise Social Networking - Socialcast Product Demo
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Enterprise Social Networking - Socialcast Product Demo - Video

#UH6BUS1062 #AS2 Social Networking and Enterprise - 3rd Group Meeting
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#UH6BUS1062 #AS2 Social Networking and Enterprise - 3rd Group Meeting - Video