Mediaboss Marketing

Dublin, Oct. 24, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/438sdb/enterprise_social) has announced the addition of the "Enterprise Social Software/Networking Market - Global Advancements, Demand Analysis & Worldwide Market Forecasts (2013 - 2018)" report to their offering.

Enterprise Social Software (ESS) refers to a social networking layer on top of tradition collaborative tools, which enables content sharing, along with additional features such as document sharing, wikis, micro blogging, shared spaces and communities, amongst other business applications. These solutions provide enterprises with several advantages including increased transparency, better communication of business ideas and information, flexibility and performance along with simplified operations.

Rising need for enterprise internet working amongst employees, partners, distributors, suppliers and others in the business value chain has given way to growing employment of ESS across desktops, laptops and mobile personal devices. While enterprises across the globe are looking forward to incubate ESS into their current work scenarios, ESS providers look forward to gain better competitive advantage in the emerging market by creating new technological features that facilitate the quicker adoption of these.

The Enterprise Social Software (ESS) market is broadly segmented by type of deployment models: On-premise and On-demand; By type of service consumers: Small Office Home Office(SOHO), Small and Medium Businesses (SMB), Enterprises; By type of verticals: Banking and Finance Service Insurance (BFSI), Academia and Government, Healthcare and Life Sciences, Retail, High Tech and Telecommunications and other sectors; By geographies: North America(NA), Asia Pacific and China (APAC), Europe(EU), Middle East Africa(MEA) and Latin America(LA).

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Market Overview

4 Enterprise Social Software: Market Size And Forecast By Deployment

5 Enterprise Social Software: Market Size And Forecast By Type Of Service Consumer

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Enterprise Social Software/Networking Market Report

EURAXESS Links stimulates the scientific cooperation between Europe and North America
http://northamerica.euraxess.org - EURAXESS Links North America is part of the EU EURAXESS initiative, the global support and career development tool for int...

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EURAXESS Links stimulates the scientific cooperation between Europe and North America - Video

Sleep Foot Worship 1 to AVI clip29
actors, america, apple, art, aviation, blog, blogging, bush, california, car, cartoon, cat, celebrity, charity, children, climate-change, college, comedy, co...

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Sleep Foot Worship 1 to AVI clip29 - Video

Girls Of Social Networking 2

By: Pastimers

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Girls Of Social Networking 2 - Video

Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your business -- costing you goodwill and prospective customers. So how can you create a positive impression of your business and/or your products on popular social media sites, such as Facebook, Twitter, LinkedIn, Google+ -- and avoid potentially costly social media blunders?

CIO.com asked dozens of social media experts and managers to find out. Here are their top 15 picks for the most common social media mistakes businesses make and how to avoid them.

1. Not having a social media policy."Companies who fail to provide guidelines for how their employees should conduct themselves online are dealing with a ticking time bomb," says Brandon Harig, social media strategist, Identity, an integrated public relations firm.

"By establishing expectations of how employees represent themselves online, both during work hours and after, brands not only help educate their staff on potential problems, they create a fallback when someone goes too far," Harig says.

2. Treating all social media sites as if they are the same. "Each social media channel has its own language, customs and audience," explains Simon Tam, founder and director of Marketing for The Slants, an Asian American dance rock band. So before you start using Facebook or Twitter or LinkedIn, "it's important to learn how people communicate and share on that particular network."

"Many businesses simultaneously blast the exact same message across Facebook, Twitter, Google+, LinkedIn, etc. not realizing that this comes across as fake, impersonal or spam-like," adds Raj Kadam, the cofounder and CEO of Viralheat, a social media marketing suite. To avoid coming across as fake or like a banner ad, "businesses should make the effort to understand how each individual platform works and tailor their messages and content to be platform specific."

3. Not making the most of your social media bio."On many social media platforms your bio is the first thing that someone will see," notes Hailley Griffis, a social media engagement specialist at ReSoMe (Relevant Social Media). So "be sure to include your location and website [URL] -- and be creative with the bio," if you can, she says. "If people don't know what your company does... give them a good reason to [follow or like you]."

4. Using social media as a megaphone. "Social media isn't simply a megaphone for your brand, it's a two-way street -- hence the 'social,'" explains Thom Fox, chief idea architect at consulting company the BrunoFox Group. "If you're going to do social media... dedicate personnel to monitor engagement; create an editorial calendar to generate conversations around promotions; and most importantly, be human," he says. "Interaction builds loyalty, and loyalty translates to sales."

5. Focusing on quantity of followers instead of quality. "Some companies are willing to do anything to get more followers, fans or likes from buying followers to staging a fake Twitter hack," says Dave Hawley, senior marketing director of SocialChorus, a provider of advocate marketing solutions. "The problem is, likes don't equal sales."

The solution: "Focus on quality over quantity. It's more valuable for a company to have 100,000 highly engaged advocates than 1,000,000 followers or fans," many of whom have zero interest in your brand or may not even be real, Hawley says. "A quick [or fake] fan isn't going to translate into more sales, which is why brands should focus on building loyal, lifelong fans and followers who will become brand advocates."

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15 Big Social Media Mistakes Companies Make and How to Avoid Them