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Social networks have grown in popularity as a way for friends to stay in contact and share information about their daily lives. Businesses often attempt to benefit from social networks such as Facebook, Twitter and Google+ too, but to really get the most out of it, its important to use it in the right way. The secret to success is in the name socialnetworking.
Too often, businesses get into a routine of posting about themselves (new products, pricing, offers etc.) and overlook the real purpose of social networking, which is to connect with other people. For businesses, this can be customers, prospects, and other companies.
Here are five ways to network effectively using social channels:
Tune in to what your customers want
Use the search function on Twitter and Google+ to look for phrases relevant to your industry. Often people will turn to social media to answer questions. If you are friendly and not too pushy you can answer these questions, using this as a sales tactic.
Also make sure you use the social networks built-in analytics tools to see which of your posts perform best. If you get the most engagement by posting images or asking questions, make sure you are publishing these types of posts most frequently.
Use social media as a real-time customer service tool
Often people dont have the time to pick up the phone to ask a customer service question, they would rather fire off a quick tweet or Facebook message. Make sure youre there to answer any customer service questions as quickly as possible. If potential customers dont get an immediate answer they may take their business elsewhere.
It doesnt need to be difficult, simply make sure youre logged in to your social sites whenever youre working on your computer, or set up mobile notifications so you can respond while youre out and about.
Monitor your reputation
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5 ways to put the ‘networking’ back into social networking
Twitter, an online social networking and microblogging service, announced terms for its IPO on Thursday. The San Francisco, CA-based company plans to raise $1.3 billion by offering 70.0 million shares at a price range of $17 to $20. At the midpoint of the proposed range, Twitter would command a fully diluted market value of $12.8 billion.
Twitter, which was founded in 2006 and booked $534 million in sales for the 12 months ended September 30, 2013, plans to list on the NYSE under the symbol TWTR . Twitter initially filed confidentially on July 12, 2013. Goldman Sachs, Morgan Stanley, J.P. Morgan, BofA Merrill Lynch and Deutsche Bank are the joint bookrunners on the deal.
At its announced price range, Twitter will qualify for inclusion in the Renaissance IPO ETF (symbol: IPO) on a fast-entry basis, five days after the commencement of trading, pursuant to the rules of the Renaissance IPO Index.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.
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Social networking service Twitter sets terms for highly anticipated $1.3 billion IPO
Translated by SOONG PHUI JEE Sin Chew Daily
A 15-year-old girl met with a friend she made through a social networking website to work on cosplay costumes was killed as she fought back when the man tried to rape her. The girl's misfortune is a deep grief for her family, as well as an alarm for parents with teenage children.
The apple of discord implies two common social problems. Firstly, the 23-year-old suspect and the girl, Ng Yuk Tim, are both from single-parent families and secondly, they made friends through a social networking website. Although Ng's parents have divorced, she was still loved by her mother, grandfather and other relatives. She was innocent and lacked the sense to guard against others. She enjoyed excessive freedom even she was still under age, leaving room for the suspect to commit the crime and resulted in the tragedy. Meanwhile, the suspect's mother had deserted the family when he was young and his father died about a year ago. He claimed to have been abused by his father and might thus, formed his crooked personality. The incident showed the significant influence of family harmony and parenting style on children.
In today's Internet era, modern computer technology has dominated many people's daily lives. Many teenagers are addicted to the online world and have indulged in playing online games and making friends in the virtual world. More dangerously, they meet with friends they made online without understanding their backgrounds.
We have always heard about cases in which teenage girls were raped or abducted when meeting their friends they made online and the police has received a number of similar reports involving victims aged between 13-18 years old. Ng lost her precious life when meeting with her friend she made online and this painful lesson should be a warning for parents, reminding them to pay more attention to their children, particularly in their usage of Internet. Parents should also oversee their children's habits of making friends online and chatting with strangers on social networking websites.
Social networking websites provide a convenient friend making platform, allowing Internet users to chat, no matter whether they know each other or not, particularly when they share common interests. However, the virtual world is actually full of hidden lies and pitfalls. Although there are examples showing men and women meeting online eventually ended up as life partners, the society is complicated and people's minds change. Teenagers meeting with friends they made online actually face an extremely high risk. Parents must pay close attention to children's behaviours to protect their safety. The online world is unfathomable and full of fraudulent deeds. Even adults can easily fall into traps as long as they are a bit greedy and having not enough of common sense, let alone teenagers.
Different from traditional family structures, women nowadays play also the role of bread earner and double-income families have become increasingly common. However, although it helps to improve income, parents who are busy working might be lax in disciplining and supervising their children, while neglecting their needs, causing them to spend most of the time sitting in front of computer and express their loneliness and study pressure through chatting with other netizens who they might not know on social networking websites. If parents do not understand what their children are thinking and doing, how are they going to enter their children's world to educate and guide them?
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Teenage girl murder sounds an alarm for all
24 October 2013 Last updated at 05:32 ET
Social networking site Pinterest has seen its value jump by more than 50% to $3.8bn (2.3bn) following its latest round of fundraising.
The three-year old company, which has yet to generate revenue, said it had raised $225m from a group of investors led by Fidelity Investments.
Earlier this year it had raised $200m, valuing the firm at $2.5bn.
Pinterest said it plans to use the new funds to further expand internationally and develop its mobile services.
"We hope to be a service that everyone uses to inspire their future, whether that's dinner tomorrow night, a vacation next summer, or a dream house someday," Pinterest co-founder and chief executive Ben Silbermann said in a statement.
"This new investment enables us to pursue that goal even more aggressively."
The San Francisco-based company is also looking at ways of monetising its service. Earlier this month the firm started testing the use of 'promoted pins' as a possible form of advertising.
Pinterest has secured its latest round of financing amid renewed demand for fast-growing interest companies.
Micro-blogging site Twitter, for example, is looking to raise about $1bn through a share offering later this year.
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Tech site Pinterest valued at $3.8bn