Cheryl Lawson CEO Party Aficionado and Founder SMTULSA
Cheryl Lawson is the founder of social marketing firm Party Aficionado, LLC where she helps small businesses create social marketing strategies and PR plans....
By: Cheryl Lawson
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Cheryl Lawson CEO Party Aficionado and Founder SMTULSA - Video
Meet Journey Builder
Journey Builder is a new way of doing business. It transforms our already-trusted solutions into an intuitive 1:1 marketing engine, so you can create an exce...
By: ExactTarget
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Meet Journey Builder - Video
Written by Molly Horan
The idea of a secret santa holds so much promise. SEE ALSO: 30 Days of Gifts There's the mystery and suspense of who's buying your gift, the ability to channel all your Christmas-shopping energy into one person, and of course the weeks long guessing ...
The box office was a popular place this past year, rife with sequels, long-awaited releases of movies once-announced for 2012 and the ever prevalent dose of dystopia that keeps audiences entertained. The Great Gatsby and World War Z, both originally ...
Struggling BlackBerry has inked a five-year deal with Foxconn to make phones for the Indonesian and other "fast-growing markets" following a $4.4 billion third-quarter loss. In a press release explaining the move, CEO John Chen said he sees those for...
Take the basic premise of Space Jam, swap basketball for soccer and add the production value of Armageddon. What do you get? This creative new Samsung ad.
When Dutch author Arnon Grunberg sits down to write his latest book, sometimes it's just an average day. Other times, Grunberg is surrounded by cameras that record everything he does while he wears a skin-tight cap dotted with electrodes. The electro...
Melbourne, Australia last year launched an ad campaign urging its metro passengers to stay safe and alert. The "Dumb Ways to Die" ad, which features cheery cartoon characters who quickly meet their demise due to their own stupidity, went on to become...
Kids have been trying for ages to figure out how Santa slips into their house on Christmas Eve. Now they have the answer: Santa knows parkour. Parkour professional Ronnie Shalvis put on the red suit and beard to recreate a typical work night for old ...
Real estate agent head shots always seem to have a goofy air about them. Whether it's excessively white teeth, awkward smiles or a tragically dated hairstyle, they can be hard to take seriously. While most of us just drive past them, artist and desig...
A federal grand jury in Oregon has charged four Portland-area residents with selling methamphetamine through the defunct online black market Silk Road. Prosecutors say the four -- Jason Weld Hagen, 39; Chelsea Leah Reder, 23; Richard Egan Webster, 45...
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Mashable - Official Site
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We take a quick look back at some of our highlights and successes from the past year.
As we near the end of 2013 and start making resolutions for the New Year, its time to shed some light on the sometimes obvious essentials. In preparation for
With every passing year we discover more and more about the way people interact with each other online. So far weve seen brand to fan interaction increase at
Gaming, smartphones and tablets, oh my! The top electronics this Christmas vary in size and shape, but all introduce an exciting new wave of mobile and online
This year has been a learning lesson for those of us in social media. Just by watching a simple analytics chart, one could see where the social sphere is
Socially Devoted - Q3 2013 Results
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Socialbakers - Official Site
Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1]
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.[2] When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in earned media rather than paid media.[4]
Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.[5]
Social networking sites and blogs allow individual followers to retweet or repost comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[5]
In 2009, bloggers had an enormous impact on fashion, affecting everything from print publishing to how brands market themselves online. There are thousands of style-related blogs on the web these days, and those dedicated to their craft have earned industry recognition. A number of unknowns earned recognition from Dolce & Gabbana, Burberry, Alexander McQueen and leading publications such as Vogue.[6][7] They participated in fashion design collection collaborations and received front-row, international Fashion Week seats next to some of the most notable figures in the couture world. A recent Financial Times article notes that being a style blogger is a perfectly respectable career for someone in the fashion industry. The social web has removed the gatekeepers of an industry that was notoriously hard to penetrate and build a name in. These sites have succeeded because of the quality of their content. While each is unique, theyve built a cult following around their areas of expertise and passion.[8]
Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[5]
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
Mobile phone usage has also become beneficial for social media marketing. Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones.
In the context of the social web, engagement means that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or an idea somewhere along the businesss path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing.[9]
Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live.[10][11] Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.[12]
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Social media marketing - Wikipedia, the free encyclopedia