Real-Time Marketing Hits New Low, Starring Gogo and Justine Sacco
When will brands learn? In a race to be crowned the next Oreo, it seems like every week another advertiser makes a really dumb decision on social media, by t...
By: Central Issue
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Real-Time Marketing Hits New Low, Starring Gogo and Justine Sacco - Video
Las Vegas, NV (PRWEB) December 22, 2013
Personalized marketing takes planning and a careful employee structure. "Social marketing started out like a bunch of people yelling in a room," said Joe Ferriolo, director of Wise Business Plans, which creates business plans for new and expanding companies across the globe. "It harkened back to the old days of a vendor hawking his wares as the crowd passed by. But now it's become a conversation, a give-and-take communications strategy that small and independent business owners need to cultivate like a friendship. But, unlike a friendship, this kind of marketing requires savvy hiring choices and a structured business plan."
Planning is the key, said Ferriolo, because while social marketing, when well-done, can look effortless, it requires an underpinning of strong business practices.
"No matter how friendly your business's online 'tone' may be, you're still a business," said Ferriolo. "You have to back up words -- even those seemingly typed off-the-cuff online -- with action. People often fail to prepare for success -- what if your social media campaign draws more response than you can support? Planning helps you not only weather the tough times but also to sail through sudden successes without letting customers down."
Good planing and social marketing support one another, he said, because the most difficult part of a social media marketer's job is often finding quality information to show with followers and fans.
"By working from a business plan that includes in-depth information on the market you hope to reach, you set in place a strong foundation of knowledge about your target consumer, and that knowledge facilitates conversation."
Rather than massive, one-size-fits-all marketing strategies, Ferriolo said successful companies in the coming months will benefit from large campaigns that are really a collection of smaller, more targeted initiatives. And individualism is something his company is uniquely familiar with.
"No two businesses are exactly alike, and neither are the business plans we produce. So why would anyone expect customers to be any different? We have always embraced the power of the individual, and it's great to see marketing trends doing the same."
Wise Business Plans (http://www.wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.
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2014 Marketing Plans, Now Being Offered by Wise Business Plans
San Jose, CA (PRWEB) December 23, 2013
The JM Internet Group (http://www.jm-seo.org), a leader in providing Social Media Training for small business, has announced the conclusion of their December, 2013, social media training class for small business marketers. This was the first group to benefit from the newly revised 'Social Media Toolbook,' which includes hundreds of no cost tools for social media marketing.
"Social Media, they say, is all about the conversation and relationships," explained Jason McDonald, Director of the JM Internet Group. "Our most recent class on social media had over twenty three students and used our newly revised Social Media Toolbook. Our next live class will be taught in February, 2014."
For more information on Social Media Marketing training for small business, go to: http://www.jm-seo.org/training/social-media.html.
Social Media Marketing - Class Syllabus
Part I
Social Media Marketing: What is Social Media? How does Web 1.0 differ from Web 2.0, and where are the marketing opportunities? a Social Media Marketing (SMM) Plan
Social Media - My Friends: Facebook, Linkedin, Google+ Marketing. How to listen, engage, and deploy an effective social media strategy.
Part II
Local Search and Reviews Marketing: Google Places, Yelp, and Amazon.com Reviews - getting listed, engaging a customers via reviews, being high on the search list.
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Successful December Social Media Training Announced by JM Internet Group
(PRWEB) December 22, 2013
The independent authority on consumer goods and services, reviewauthority.com, has published the list of the December 2013 top social media marketing firms in the consumer goods and services industry. The listings are published at the start of each month in order to account for the latest developments and achievements of the top performing social media marketing firms. The independent research team at reviewauthority.com delves into and lists the social media marketing firms included in the investigation process each month in order to assist businesses in selecting their best fit social media marketing consultant.
Social media marketing agencies are analyzed in order to uncover which produce the top overall social media marketing service. This is solved through the use of a set of investigation criteria consisting of five criteria of evaluation used to benchmark and compare social media marketing agencies based on the most essential aspects of social media marketing services. The five criteria of investigation used during this process include on timeliness, reach, methodology, consultation, and brand management.
The 10 top social media marketing agencies for December 2013 are:
1- Netmark.com
2- Customer Magnetism
3- SSD Fair Marketing
4- TopHatRank.com
5- 352 Media Group
6- Mint Social
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reviewauthority.com Promotes December 2013 Listings of Top Social Media Marketing Firms
Easy Social Marketing With HootSuite
http://www.sitesell.com HootSuite is a free online social media marketing tool that will make your social media marketing so much easier! Find HootSuite at h...
By: SiteSell YouTube
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Easy Social Marketing With HootSuite - Video