Mediaboss Marketing

Are you a search marketer whos been tasked with taking on social media marketing for your firm or client? Youve probably noticed that the chops and tactics youve developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content go viral, and otherwise succeed in the high-touch world of social media.

Obviously, good interpersonal skills and a willingness to spend a lot of time on Twitter, Facebook, Pinterest and other social channels is hugely important. But just as best practices emerged with traditional search marketing, were beginning to see quantifiable, tactical approaches to social media marketing gain credibility, giving an undeniable edge to those marketers who embrace them. And many of these tactics have their roots in what you may already know about search marketing.

For example, just as with organic search, cultivating deep link love is crucial but there is no PageRank in social media, so how do you determine which people to go after when requesting links? How do companies like Whirlpool, Estee Lauder Companies, Four Seasons Hotels & Resorts and World Vision leverage their impressive experience in other types of search marketing to achieve social media success? And how is Google using Google+ to influence search results? Are certain Google+ profiles, pages, and communities so influential that they have an impact on Google search results?

For answers to these and other questions, and to get an inside look at the tactics used by some of the best search and social marketers practicing today, you wont want to miss Top Social Tactics For The Search Marketer, one of more than 40 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!

Looking forward to seeing you in San Jose!

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

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Live @ SMX West: Top Social Tactics For The Search Marketer

Social Marketing and Fundraising for NGOs
Big companies are notorious for being too self-promotional on social. But if you think that #39;s bad, you should see the charities! -- Gary Vaynerchuk is a New ...

By: Gary Vaynerchuk

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Social Marketing and Fundraising for NGOs - Video

Introduction of some hot Social Marketing Websites - Social Marketing Superstar
Social Marketing Superstar - The Introduction of some hot Social Marketing Websites. Want to get more traffic from the hot social marketing websites? First y...

By: Ramirez Scott

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Introduction of some hot Social Marketing Websites - Social Marketing Superstar - Video

Montreal, QC (PRWEB) January 27, 2014

Higher Education Marketing has joined the HootSuite Solution Partner Program and now offers HootSuites social relationship platform for businesses and organizations to collaboratively manage social marketing, social customer service, and social selling. HootSuite is used by over 744 of the Fortune 1000 companies, including global brands like Virgin, PepsiCo, Sony Music, FOX, WWF, and millions of other groups. With advanced tools and services available for security, collaboration, engagement and analytic measurement of social media strategy, HootSuite is built to bring brands top social return on investment.

Higher Education Marketing's clients will benefit from the ability to launch social media strategies, identify and grow new audiences, and distribute targeted messages through HootSuites dashboard. This makes it easy to streamline team workflow by scheduling messages, use assignment tools, and reach new audiences with geo-targeting functionality. Clients can also take advantage of HootSuites ability to invite multiple collaborators to access and manage social profiles securely, as well as build custom reports using HootSuites comprehensive social analytics tools for measurement. HootSuite is a Certified Preferred Partner with Twitter, Facebook, LinkedIn, and Google+ Pages. In addition, users have the ability to access over 70 social networks and integrations offered through the HootSuite App Directory, including Salesforce, Zendesk, YouTube, Instagram, Tumblr, and more.

Were thrilled to have Higher Education Marketing on as an official HootSuite Solution Partner, says Kevin OBrien, Vice President of Partners at HootSuite. Higher Education Marketing's services, expertise and knowledge of social media will serve our clients well.

HootSuite fits naturally into our service portfolio, said Philippe Taza, CEO of Higher Education Marketing. Many of the services we offer help organizations enhance communication by becoming a more agile, connected and customer focused business. HootSuite is a world-class social relationship platform that integrates with many of the existing solutions in our portfolio, such as Salesforce. The Higher Education Marketing team has really embraced HootSuite. All of our social media team have completed or are the process of becoming HootSuite Certified Professionals through the companys HootSuite University education program."

As a member of the HootSuite Solution Partner Program, Higher Education Marketing provides social strategy, deployment, training and support services to help organizations engage, collaborate, analyze and secure social media in a variety of ways. This includes:

Engagement Opportunities: Optimizing audience engagement by creating search streams, scheduling messages and monitoring social network profiles from one customizable web and mobile dashboard. Collaborative Tools: Inviting clients and colleagues to participate in social media management. Assigning messages for follow up and share streams, helping increase efficiency. Analytics Modules: Measuring efforts using over 40 social analytics modules to build and share custom reports or select premade templates for quick and easy reporting. Secure Permissions: Sharing access with team members without compromising security. HootSuite Team permission levels and advanced sharing options ensure control of valuable social profiles and accounts.

About HootSuite HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. For more information, visit http://www.hootsuite.com.

About Higher Education Marketing Since 2008, Higher Education Marketing has been assisting post-secondary education institutions with their digital marketing needs. Through their close collaboration with colleges and universities in Canada and the United States, Higher Education Marketing has consistently helped clients to increase their ROI, by leveraging its expertise in web analytics, search engine optimization, social media, web design and other digital marketing strategies and tactics.

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Higher Education Marketing Joins the HootSuite Solution Partner Program

Summary: The Chief Marketing Officer of LexisNexis describes how to achieve traditional marketing and demand generation objectives with social media.

The relationship between IT and marketing is symbolic of larger changes taking place in enterprise technology. The proliferation of sophisticated end-user software, often based in the cloud, has created deep technology expertise in functional areas such as marketing.

I asked the Chief Marketing Officer of LexisNexis, Steve Mann, for a snapshot of marketing innovation that intersects technology and business. He decided to write a guest post on Social Lead Management, which seeks to convert social media followers into sales leads. It's important because social media gets much attention even though the ROI is often unclear and hard to justify. At the same, the marketing funnel and generating qualified leads are critical issues for any company, so the topic cannot be ignored.

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According to a recent State of Digital Marketing report, only one-third of B2C and one-fifth of B2B companies create revenue from leads generated on social media. Although many organizations do create leads from their digital and social efforts, this report indicates they are not the correct leads ones that will convert to revenue.

At the same time, executive management places pressure on the CMO and marketing organization to demonstrate value and ROI from social media. The unvarnished truth: for all the social media chest pounding, many CEOs still doubt marketing investments in developing and deploying a social strategy.

Social Lead Management

The big unknown in this social media morass is how to discover and motivate the likely to buy social followers to say, yes, Im interested so they enter the top of your demand funnel; or, for those already in the funnel, to accelerate them to close. Social Lead Management (SLM) can solve both problems.

SLM is an emerging discipline that has two components:

For the relatively short time its been around, predictive analytics has focused in areas such as campaign yield optimization, lead scoring, and prioritizing likely-to-buy individuals in traditional demand funnels. Although vendors such as Lattice Engines, SAS and Inkiru (acquired by Walmart) focus here, implementation costs can be significant and successful deployment requires clean customer and prospect data. For these reasons, existing solutions are not ideal.

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CMO strategy session: The new discipline of 'social lead management'