Social Marketing to the Business Customer
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By: Belal Khan
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Social Marketing to the Business Customer - Video
Phil Britt
Some of the world's largest companies are proactive in their marketing through Twittter. Too many others, however, are missing opportunities to use social currency for brand affinity, according to the newly released Social Currency Index, compiled by social marketing automation firm Insightpool.
By using Twitter's favorite, follow, list, and retweet functions, for example, firms can build their social currency, including brand loyalty, affinity, and brand perception, says Adam Wexler, Insightpool founder and chief strategy officer. I go back to the rule of seven.' If someone sees seven impressions of a brand, it creates an indelible perception, he says. Some brands are going out of their way to do this. Others are still being reactive in their social media marketing.
Interacting with customers via Twitter and other social sites presents an opportunity for companies to create positive impressions proactively, Wexler notes. Twitter provides a two-way dialogue; [customers] don't have to interact with [the brand] first, he says. Twitter allows marketers to respond and manage the dialogue with their brand. Why sit back and wait for [customers]? Proactively engage them in a dialogue to drive them toward your ultimate goal: an impact on the bottom line. But you can only have that if you're proactive rather than reactive.
More than four fifths (418) of the Fortune 500 have Twitter accounts, but many of them miss opportunities to be proactive and fully leverage the social media channel, according to Wexler.
Insightpool's Social Currency Index highlights the companies that are most proactive on Twitter in terms of actions like favoriting, retweeting, and following. Entertainment firm Live Nation was listed at the top of the index, based on how well it effectively and consistently leverages social touchpoints. For all the different touchpoints, they are the most consistent as far as what they are doing with their social strategy, Wexler explains.
Click on the infographic below to enlarge.
Rounding out the index's top five were MasterCard, CA Technologies, Home Depot, and United Parcel Service.
Some other firms in the index that are successfully building social currency, while not in the top five, were much more effective in using Twitter than larger companies, according to Wexler. Whole Foods Market, 249 in the Fortune 500, for example, had the most followers of any brand, had five times as many followers as the next closest brand, JetBlue, and almost seven times as many as Starbucks. Additionally, Whole Foods was at or near the top of three different Twitter touchpoints, showing that the company is proactively interacting with customers, Wexler asserts.
Starbucks, however, was the only company to finish in the top five in two different categories: second in favorites and third in follows, putting the company seventh overall.
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How Well Are You Investing Your Social Currency?
Newark, CA (PRWEB) December 31, 2013
Converge Enterprise announced today the immediate release of Multi-Channel marketing functionality in its fully-functional, web-based customer management application. Driven by customer demand for greater insight into marketing campaigns, Multi-Channel capability will deliver easy-to-use solutions to help businesses understand the impact of marketing and build tighter connections across different touch-points.
Multi-Channel Marketing for Better Capitalization of Different Broadcast Mediums
Converge Enterprise Multi-Channel Marketing feature simplifies and expands the marketing automation module. It includes functionality for better management of E-mail marketing, SMS Marketing, FAX Marketing, Voice Broadcast and Social Marketing.
New functionality includes:
Multi-Channel Value Proposition
Multi-channel marketing caters to the present trend of customer behavior. Today, customers respond to offers the way they want to or, in many instances, not at all. Also, customers respond by the channel they choose, and not necessarily the one chosen for them.
The role of multichannel CRM in an organization is to make every channel touchpoint enabled with customer information. Supposedly, this results in increased customer acquisition, satisfaction, wallet share and retention.
When a business is integrated with Multi-channel CRM, it gets enabled with many channels of interactive customer contact. It is able to analyze and compare multiple times, customer behaviors across channels. This increases the chances of the business to listen and learn what customers are doing. Inevitably, the business can draw better strategies to retain and expand valuable customer relationships, said Manash Chaudhuri, Director and CEO of Converge Enterprise.
Multi-Channel Functionality to Specially Help the SMBs
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Converge Enterprise Planning to Offer Multi-Channel Marketing Solution to Help SMBs Leverage All Forms of Broadcasting ...
(PRWEB) December 30, 2013
StreamSend Franchise simplifies the marketing task of driving business at the local level by enabling a central marketing person or agency to efficiently launch campaigns featuring targeted promotions that correspond to special interests and/or individual store locations, nationwide, with just one "send."
"For many large corporations and franchises, leveraging a consistent brand image with timely campaigns while connecting locally has been a tricky balancing act," said Dan Forootan, president of StreamSend Email Marketing. "With Franchise Marketing Automation, we are bridging the gap between central marketers, franchises and the local community by empowering the central marketer to send strong brand messages that also directly connect to customers at the community level."
Franchise Marketing Automation highlights include:
StreamSend has a longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list.
Find out more about StreamSends Franchise Marketing Automation, visit http://www.StreamSend.com/Franchise1.
About StreamSend:
Established in 1998, StreamSend is a leader in Email Marketing and Social Delivery. It offers easy-to-use, affordable and reliable services designed to help businesses reach marketing goals. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service.
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StreamSends Smart Delivery Options Seamlessly Streamline and Automate High Volume Campaigns
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StreamSend Franchise Marketing Automation Helps Franchises, Large Corporations and Agencies Increase Sales Through ...
Using a 3-step Social Marketing Communication Strategy to Enroll Women into Group Prenatal Care
This video accompanies the article "Using Focus Groups and Social Marketing to Strengthen Promotion of Group Prenatal Care" by Susan Vonderheid, Carrie Klima, Kathleen Norr, Mary Alice Grady...
By: Susan C. Vonderheid
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Using a 3-step Social Marketing Communication Strategy to Enroll Women into Group Prenatal Care - Video