Gravy® Launches Social Experience Marketing, Drive-To-Store Conversion, and Online-To-Offline Analytics Products
(PRWEB) January 29, 2014
Gravy, the largest social experience platform, announced today the launch of SaaS-based Social Experience Marketing, Drive-to-Store Conversion, and Online-to-Offline Analytics Products. These allow B2C brands and agencies to tap into the power of events and social experiences to dramatically increase consumer engagement, conversion and measurement.
Gravy currently works with leading B2C brands and agencies such as Mindshare, LiveNation, Paramount Pictures, Sony, and NCM.
These new social marketing, drive-to-store conversion and analytics products will revolutionize how brands build and maintain relationships with consumers, said Jose Espinoza, VP of Strategy and Business Development at Mercury Mambo. Integrating these products into a brands website, app or digital marketing efforts is a no-brainer.
Gravys proprietary technology powers these unprecedented tools and platform capabilities that brands and agencies can easily deploy in their digital marketing assets (e.g. website, apps, email marketing).
Social and Event Aggregation Superior Content Marketing and Engagement
Gravys social and event aggregation products are Social Amplifier and Experience 360. Brands and agencies using Social Amplifier can easily capture and display all of the social media generated during their event without the need for hashtags or manual curation. With Experience 360 brands and agencies can tap into Gravys comprehensive warehouse of events and receive a tailored feed of events and aggregated social experiences relevant to their brand.
Drive-to-Store Conversion
The drive-to-store conversion product, Crossbow allows brands and agencies to instantly create scheduled push notifications delivered when consumers attend or leave specific events. Crossbow helps marketers increase consumer drive-to-store behavior at the exact moment of decision through a variety of campaign parameters and triggers. Brands can measure the success of these drive-to-store conversion campaigns with Gravys unique online-to-offline analytics.
Unique Online-to-Offline Analytics