Archive for the ‘Social Marketing’ Category

ViralTactic Launches Crowd Marketing Service – The New Way of Gaining Exposure on Social Media

(PRWEB) April 03, 2014

ViralTactic, a social media marketing company, today announced the launch of its long-awaited service, Crowd Marketing. The service offers a way for individuals and businesses to effectively promote their Twitter accounts, YouTube videos and SoundCloud tracks by crowd sourcing already popular and influential social media users within their industry or niche.

There are tens of thousands of companies that offer Social Media Marketing, but the vast majority of them use unethical methods that garners little to no real results, said ViralTactic CEO German Calas. We knew there was a need for a social media marketing service that brought together the convenience and affordability customers wanted, with the results and scalability that they needed.

ViralTactic takes on these tasks, by offering its clients with three unique marketing tactics to promote their social media accounts and content starting at $49, including Crowd Marketing, Web Marketing and Search Engine Optimization. Each tactic utilizes a different advertising approach, reaches a different group within a target audience and offers both short-term and long-term benefits.

Their new flagship service, Crowd Marketing, encourages popular and influential users to mention, share and recommend clients or content to thousands of loyal followers and fans. A promotional tactic comparable to word-of-mouth, it has already been proven to not only help accounts and content gain more exposure, but also attract new fans, followers and subscribers in a short period of time. Peter, one of ViralTactics beta clients reviewed their service and stated [I] was amazed with the results just 2 days after ordering. I started getting a lot more mentions on Twitter, more followers, more messages and the traffic to my website spiked.

Unlike conventional methods of acquiring sponsored tweets or shares, ViralTactics Crowd Marketing service provides a much more streamline, hands-off and affordable approach. Instead of having customers search for relevant users and pay per tweet or share, Crowd Marketing switches the playing field. Customers simply need to provide their information and how many impressions they want, from 20,000 to over 1 Million. ViralTactic will then invite qualified, influential users to the campaign, where users may either accept or decline the offer based on the clients information. The end result - the client is promoted by multiple influential users who genuinely like them or their content, they reach and attract large, highly targeted audiences in a short period of time, and theyll save both time and money.

Their Crowd Marketing service is accompanied by two other complementary services, Web Marketing and SEO. Web Marketing helps clients garner both short-term and long-term results by getting their accounts, videos, music or other content mentioned throughout the web on relevant website and articles. Their SEO service strategically helps clients achieve higher ranking on search engines for steady, long-term organic traffic. In an a-la-carte style, clients are free to select any of these three services, and combine them based on their needs and budget.

ViralTactic has already assisted more than 2,000 clients promote their Twitter accounts, videos and music privately before launching, including popular agencies, small businesses, entrepreneurs, artists, actors and comedians in the US. With a satisfaction rate of 96%, they launch their service to the public boasting a Satisfaction Guarantee and a starting price of just $49. Their services are available on their website viraltactic.com.

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ViralTactic Launches Crowd Marketing Service - The New Way of Gaining Exposure on Social Media

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Spredfast and Mass Relevance Merge, Forming the Strongest and Most Comprehensive Social Marketing Company

AUSTIN, Texas--(BUSINESS WIRE)--Spredfast, the leading provider of social relationship platforms for large brands and agencies, and Mass Relevance, the technology leader in enabling social marketing experiences for brands and media companies, announced today that they are merging. The new entity will offer marketers the only seamless solution to manage, monitor and integrate social content across any digital screen.

Now marketers can access every piece of social data submitted, in real-time. With this data, they can uncover conversations that matter to their brand and build shared experiences that enable them to interact with their audience, both one-to-one or one-to-many. In turn, their audience can impact, shape and advance the brand.

Keeping up with the speed of social is a lofty challenge for marketers and media today. Consumers continue to raise the bar for how they want to engage with brands. Amidst a sea of social chatter, brands must find the right moments to interact with their audience, and move faster than ever to deliver their stories, said Rod Favaron, CEO of Spredfast. "The combination of Spredfast and Mass Relevance give brands an unparalleled ability to stay on top of market trends, and be smarter about how to engage customers in social experiences that build lasting relationships.

Social media has forever changed the way marketers interact with consumers. With the speed and scale of innovation in social technology, consumer attention has become fragmented and fleeting. Brands and media companies are challenged to understand their audiences, and maintain relevancy and engagement. To combat this obstacle, it has become crucial for companies to weave social into the DNA of their marketing and advertising.

We built Mass Relevance to connect relevant conversations from social networks and fuse them into a customer's brand story. Three years later, we are honored to align with our neighbors, another Austin-based company, to complete the circle of bringing audience participation into every aspect of marketing, said Sam Decker, CEO and Co-Founder of Mass Relevance. The combination of Spredfast and Mass Relevance opens up new possibilities for our customers to do more with social content in real-time.

In just over three years, both companies have led their respective industries with tremendous growth. Combined, they are the only software provider to partner with over 600 customers, including all five major broadcast networks and fifty percent of Interbrands 2013 Worlds Best Brands, secure elevated access to both Twitter and Facebook data through strategic partnerships, manage over one billion brand social connections across 84 countries, drive more than 15 billion monthly impressions, and have the power to process 650 million pieces of social content per day in multiple languages.

Spredfast and Mass Relevance together provide an unmatched, comprehensive product solution necessary for any marketer to succeed in todays always on and ever-changing social environment, said Mike Dodd, Partner at Austin Ventures and founding investor in both companies. "These two companies and their highly effective leadership teams have been a critical part of the Austin technology landscape and their continued growth as one entity will be a defining factor in this community.

The Spredfast platform allows marketers to plan, publish and manage daily brand engagement with consumers across all major social networks. The Mass Relevance platform allows companies to create and publish unique social experiences across any digital screen, from owned properties to display ads and broadcast television. The new, integrated suite of products will deliver the unique capabilities brands, media companies, and agencies need to market at the speed of life.

I have not seen any two companies move the social marketing industry further or faster than Mass Relevance and Spredfast, said Michael Scafaldi, Director of Digital Marketing Operations at PepsiCo. Both companies have incredible leadership and equally impressive teams and together, they are going to be unstoppable.

The combined company will be headquartered in Austin, Texas and it will operate under the name Spredfast. The executive management team will continue to be led by current Spredfast Chief Executive Officer, Mr. Rod Favaron. Sam Decker, CEO and Co-Founder of Mass Relevance, will join the Board of Directors and serve as Executive Advisor to the new company. Spredfast will serve over 600 brands and media companies, with 350 employees and offices in Austin, San Francisco, Chicago, New York, London and Sydney.

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Spredfast and Mass Relevance Merge, Forming the Strongest and Most Comprehensive Social Marketing Company