Mediaboss Marketing

The integration of search and social is extremely significant and two SMX sessions addressed the subject in varied ways. The first of two was focused on top social tactics for the search marketer. Featuring Lisa Williams (Director of Digital Marketing Strategy, Search Discovery), Ric Dragon (CEO, Dragon Search), Lisa Buyer (CEO, The Buyer Group), and Jennifer Lopez (Director of Community, Moz), an emphasis on creating checklists was weaved throughout.

Lisa Williams kicked off the panel will a recommendation for The Checklist Manifesto and proceeded to offer an array of checklists that can help keep online marketers accountable for completing checklists.

For example, one such list might be a channel integration checklist:

Ric Dragon followed a similar trend and noted that each companys approach to social varies based in vertical if youre a big brand, youll have different tools than small businesses.

One of Rics lists covered five big approaches to social media:

He also emphasized finding out what customers really need and delivering to that need. Were not in the business of selling hair brushes to bald men, Ric humorously said to drive the point home. Figure out your game; figure out how content can really mean something for you and your audience.

Lisa Buyer focused primarily on social media and PR, offering some unique insight to the field. Lisa highlighted many lists focused on whats in and whats out in regard to the current state of PR, along with dos and dont for todays news releases.

In:

Out:

View original post here:
#SMX West 2014 Recap: The Integration of Search and Social by @thebigdebowski

Google acquired Wildfire back in 2012 to bring its social media marketing services to its own customers. Last summer, Google started integrating Wildfire into the DoubleClick platform.

Now, Google is going to limit its investments in the Wildfire Suite, and stop accepting new sign-ups. Rather, it will continue to integrate it into its other products.

Product Management Director Victoria Ransom had this to say on the Wildfire blog:

To help accelerate this, weve decided to dedicate our resources to this integration. The Wildfire Social Marketing Suite, which helps businesses manage their posts and content on social networks like Facebook, Twitter, Google+ and Pinterest, will continue to be supported, but further investments will be limited: we wont be building new features or signing up new customers. Our focus will be on integrating Wildfires technology with our ad technology platform and building new features that enable marketers to use social insights to improve their marketing campaigns.

With this increased focus, we think we can better help marketers get the most from their digital campaigns. Our teams are looking forward to working with our customers to make that happen.

Browsing the rest of the Wildfire blog, it doesnt look like Google has really been doing all that much with the product anyway for quite some time.

Image via Google

Read the original here:
Google Closes Wildfire To New Customers, Continues DoubleClick Integration

How To Do Social Marketing and Blog Marketing
Social marketing and blog marketing here: http://outfoxedmarketing.com/social-marketing-and-blog-marketing.html Using social marketing and blog marketing is ...

By: Outfoxed Marketing

More:
How To Do Social Marketing and Blog Marketing - Video

Day 9 Ray Higdon Challenge: Social Marketing
Tips on using home events as social gathering places to share network marketing opportunities.

By: Positive Winning Team

Read more:
Day 9 Ray Higdon Challenge: Social Marketing - Video

Columbia, MD (PRWEB) March 13, 2014

Pixe LLC, the Maryland-based provider of leading social and mobile marketing solutions, is pleased to announce that Catersource Conference and Tradeshow will be leveraging Pixe Social at the 22nd Annual Catersource Expo. Thousands of attendees from across the globe will engage and interact with this one-of-a-kind photo booth solution from 23-26 March, 2014 in Las Vegas, NV.

The official Catersource Expos Pixe Social Photo Booth will also provide attendees with the opportunity to celebrate their fun experience at the event, and generate a viral buzz around their own presence at the catering industrys premier educational conference & expo.

Pixe Social is integrated with leading social media in real-time, enabling the photo booth users to take their photos, type a fun testimonial and share on Catersources Facebook page as well as with their own friends instantaneously. The photos will be displayed in a real-time rotating slideshow on a large HD digital screen onsite. Users will have the option to provide their email address to receive the link to their own photo directly in their inbox.

Catersource Expo is the perfect opportunity for Catersource and Pixe to host a transforming and exciting social experience for the event attendees, said Rajiv Jain, CEO of Pixe LLC. The testimonials posted from the Pixe Social photo booths will showcase the event to hundreds of thousands of online fans, at a time when they are most engaged with the Catersource brand.

In addition to partnering with Catersource, Pixe will also be showcasing Pixe Social in Booth 1600. Pixe will be offering a free trial of its social marketing solution to the first fifty businesses to sign up by visiting their booth at the event.

About Pixe Pixe LLC is a Maryland-based start-up providing simple social promotional solutions that take the challenge out of social media marketing by converting audiences into brand ambassadors. Launched in April 2013, Pixes flagship social marketing solution - Pixe Social - to help boost the social presence of a number of leading brands and events including National Restaurant Association Expo, Brads Raw Foods, and the World Culinary Showcase at NRA.

About Catersource Catersource Magazine, Conference, & Tradeshow is the industry leader in providing educational, networking, and event solutions for caterers. Their dedication to expanding professional knowledge lends the conference the ability open its interaction with brands spanning the globe.

Read the original:
Catersource Conference and Tradeshow to Leverage Pixe Social to Engage Attendees at the Annual Event