What is Social Marketing? Discover How it Works For Your Business...
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What is Social Marketing? Discover How it Works For Your Business... - Video
Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas
Whats your new job all about? The agencys position is all about adaptive marketingusing real-time insights to drive real-time actions. How do we move swiftly, putting science, speed and culture at the forefront of everything we do?
What is adaptive marketing? Real-time marketing became an industry buzzword. With one word, we changed it from real-time to adaptive. Its not just about being in the moment, its making sure youre ready to make decisions, armed with the right insights to act quickly and take advantage of the moment.
Whats an example? We had a situation where one marketer wanted to create a response ad to one of their competitors. The competitor shot an ad and our brandour client, along with us and another agencyvery quickly created a response ad. It never ran on TV; we put it in digital channels. It was great, it was humorous, it was tongue-in-cheek, very on-brand, and it got 2.5 million views. So this is an example of being in the moment and culturally relevant. We got it up in two weeks, and it was inexpensive.
At Mindshare, you are creating something called The Loop, sort of war rooms for brands to see all kinds of social feeds and data streams to analyze their marketing campaigns in real time. Whats the idea behind The Loop? Based on the data we are seeing in our Loop rooms, we can quickly make optimization strategies. The Loop rooms are good for tent-pole events like the Super Bowl, but they are also good for evergreens. If a client is launching a new product, we use it to launch the product; we make sure we align on what our mission is while were there.
How can you change a marketing campaign on the fly? There are awesome new technologies that allow dynamic messaging changes in ads based on data feeds we have. We are able to take the foundation piece of video or display advertising and change up the offer or call to action based on data we are seeing in the moment.
How do brands best take advantage of cultural moments, like Oreo did with the Super Bowl blackout last year? Its planned spontaneity. Organize a team so that its ready to roll when it has to. Its like working at a firehouseyour boots are always right by the truck.
Which social network is most in the moment for real-time marketing? Twitter is still the best real-time way to explore whats going on in the moment, but that doesnt mean brands or people dont need to use multiple platforms like Facebook, Tumblr, Foursquare, depending on what you want to accomplish.
Whats your secret obsession? Im attached to my BlackBerry. I love sending email the old-school way. In the elevator the other day on BlackBerry, someone looked at me and said, Better enjoy it now because its going away, and that sent shivers up my spine.
What was the best job youve hadbefore this one, of course? Working in the office of press advance at the White House during the first two years of the Clinton administration. Marketing a president is pretty dynamic, and it might have been the first adaptive marketing I engaged in. It gave me preparation for what were doing at Mindshare.
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The Best Social Network for Real-Time Marketing
(PRWEB) February 17, 2014
topseos-canada.com, the independent authority on search marketing, has revealed the ratings of the top social media marketing companies in Canada highlighting Higher Visibility the second top social media marketing service for February 2014. Search marketing companies are placed through a systematic process for researching social media marketing companies based on their central strengths.
The process for investigating and listing the top services in Canada offering social media marketing services involves a methodical investigation of the key proficiencies of each competing search marketing firm. The five verticals of investigation associated with successful social media marketing projects include reach, brand management, methodology, timeliness, and consultation. The results of the investigation process are used to uncover the placement of services on the ratings.
For a more veracious examination of contesting social media marketing services the independent examination team at topseos-canada.com communicates with client references of the top contesting search marketing services in Canada. Clients are asked various questions about the solutions produced to them and about their experiences with the search marketing firm. Clients often go out of their way to reach topseos-canada.com directly to tell of their experiences and opinions pertaining to search marketing solutions.
Higher Visibility has been inspected as a part of the rigorous investigation and has earned their placement as the best social media marketing company in Canada. Through strong customer references and high scores in each of the five criteria of evaluation, Higher Visibility has passed each phase of the investigation process. Those looking for a genuine social media marketing company to assist them should consider Higher Visibility.
About Higher Visibility
Higher Visibility has a team of dedicated online marketers who handle various aspects of the integrated Search marketing services which they offer. Their full service approach towards online marketing ensures that customers are receiving a premium experience in search engine optimization, pay per click management, and numerous other online marketing initiatives. With their history of performance and professional insight, Higher Visibility strives to create long term relationships through achieving competitive results and helping their customers expand their initiatives.
About topseos-canada.com
topseos-canada.com is an online provider of independent reviews and ratings in Canada. The ratings of the best internet marketing services are released monthly to assist businesses in connecting with social media marketing services which feature a history of effective services. Thousands of internet marketing services are put to the test while only the absolute best services are highlighted in the ratings.
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Higher Visibility Promoted Second Top Social Media Marketing Agency in Canada by topseos-canada.com for February 2014
Dear Lifehacker, I love social media marketing. Ive been doing it for my blog for over 12 months and have recently been brought on as a content manager for a small online business. At what point can I call myself an expert and start charging for consultancy work? Thanks, Social Seeker
Consulting picture from Shutterstock
Dear SS,
The short and simple answer? As soon as you can persuade somebody to pay you money for your advice and consultancy, you can call yourself a consultant. Theres no way of becoming a certified social media consultant; the proof is in what you deliver. If you can provide specific examples of how you have improved social media performance for a specific business or individual whether thats getting more Twitter followers or making Facebook ads more effective you can try and persuade someone to pay you to deliver those skills.
That wont necessarily be easy. Theres a lot of self-serving rubbish peddled in the social media space. Theres also sometimes a distinct unwillingness to discuss whether an enhanced social media presence actually benefits a business. That said, if you are good at gaining followers and attracting attention, you already have the basis for a marketing plan for your consultancy work.
Youll need to figure out what you can charge. Weve offered detailed advice on this topic before. As a new consultant, you may find you cant charge the same rates initially as established rivals, but a lower rate may give you an advantage in finding clients.
One other thing to bear in mind: youll need to be careful to balance your new ambitions with your current job. Your boss isnt going to be thrilled if you seem to be spending more time hunting down consultancy clients than doing your own work, and you wont be able to use the work you do for your boss as an example without explicit permission. That doesnt mean that you cant do both: you just have to be clear what the boundaries are.
Cheers Lifehacker
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Ask LH: When Can I Call Myself A Consultant?
4 Online Marketing Strategies to plan for
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