Mediaboss Marketing

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.

WayIn has been meeting with potential investors and showing off its new strategy that helps brands mold social media for their purposes. WayIn was founded in 2010 as more of a social polling and survey company, but that business was challenging, sources said.

It is now one of the companies fully plugged into Twitters torrent of data, and it customizes social media experiences for brands and ad agencies.

A source close to the company said that WayIn is on better footing after a shakeup that included hiring a new CEO last year, Elaine Wood, another Sun Microsystems alum. WayIn also recruited veterans of the marketing world like Tom Flanagan, brought over from Leo Burnett, as the head of marketing and brand development.

WayIn works with brandsincluding sports teams and retailersto use social media in their marketing. For instance, Best Buy created a Trending Gifts feature on its website and on screens in stores that tapped into Twitter to show which of its products received the most positive attention, and used the data to make recommendations. The technology also has been used in sports stadiums to project social media activity onto Jumbotrons.

WayIn also can accesses Facebook, Instagram, Vine and other channels for marketing campaigns, but the social media data and display space is becoming crowdedand challenging.

On Thursday, Re/code reported how Twitter has become more controlling about allowing partners like WayIn to promote rival social networks through their services. On TV, especially, companies like WayIn and Mass Relevance are caught in the middle of the Twitter-Facebook rivalry to control the second screen.

Re/code reported that Twitter told Mass Relevance, which works with TV networks that display Tweets during shows, that it has to exclusively use its content and not rival social media. Thats becoming the price of access to Twitters data, sources confirmed to Adweek.

WayIn, which raised $20 million in earlier financing rounds, started its latest fundraising outreach this month. The company made its first acquisition earlier this year, Argentina-based Comenta TV.

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Social Marketing Company WayIn Looking for Fresh Cash

Orsaline: Bijori
agency: Bitopi.

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Social Marketing for Jewelers
In November 2013 TechnologyTherapy.com and Jennifer Shaheen gave a free webinar to the Jewelery industry on leveraging social media for the holiday #39;s. Here i...

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Kickass Social Marketing Manager
http://getoffersfor.me/go/OFP0 No need for a Job when you see this video(click the link)

By: Jena Chavez

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Kickass Social Marketing Manager - Video

R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories.

The assignment encompasses social strategy, analytics, content creation, publishing and campaign development as well as media planning and buying. R/GA's Austin, Texas office will lead efforts on the account, with help from offices in New York, Europe and Asia.

The Interpublic Group shop won the business after a review that included other undisclosed shops specializing in social strategy. There was no incumbent.

We see social is our always-on opportunity to engage people in a deeper conversation around shared interests and affinities in a non-transactional space, said Jonathan Rogers, global marketing director, Fossil Brand. We love the immediate impact social can have in telling our brand story. But we're not just rolling out social on its own: social is just one critical element in an intentional, fully-integrated, and on-going mission.

R/GAs first Fossil work appeared at SXSW earlier this month. It involved social publishing updates rolled out during the #FossilPresents event series, which launched with a concert featuring Foster the People and Rogue Wave.

This year marks Fossils 30th anniversary and R/GA will function as a primary agency partner, handling social publishing, community management, campaigns and events.

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R/GA Takes Lead on Fossil's Social Media Efforts