Blogging: Building Viral Connections with Your Audience Guest Marc Ensign
My guest this week is a writer, a speaker an influencer who works to help us understand the concept of Search Engine Humanization and his viral approach to blogging and social marketing. I...
By: Laura B Williams
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Blogging: Building Viral Connections with Your Audience Guest Marc Ensign - Video
igrow - The "Next Generation" of Social Marketing....
Click here for more info: https://todays.leadpages.net/hang-on-to-your-jaw-igrow-1/
By: Tony Mcstravick
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igrow - The "Next Generation" of Social Marketing.... - Video
Seattle, WA (PRWEB) October 28, 2014
Sports Marketing Partners, LLC (SMP) has partnered with Offerpop to power social engagement promotions through the end of the 2014 NFL season.
SMP is sports marketing and consulting company with expertise in player endorsements, digital and social marketing and community and public relations.
Offerpop is a leading digital marketing software-as-a-service company that empowers brand and agency marketers to create engaging digital experiences and make smarter marketing decisions with rich consumer data.
SMP, which helps professional athletes build brand value, will utilize Offerpops campaigns solution to generate unique social media engagement opportunities for clients like Doug Baldwin and Bret Saberhagen.
Were excited to use Offerpops digital marketing platform to help our professional athletes engage with their fans in a fun and unique way, SMP Principal and Founder Steve Schwartz said. Sports fans consume athletes content at a high rate. Utilizing Offerpops campaigns will help our clients differentiate their social media brands from other players.
SMP is confident that Offerpops campaigns will boost what they already are doing with their clients.
We look forward to working with SMP as they take their clients digital brands to the next level, said Josh McBride, SVP Sales at Offerpop. Were confident theyll deliver highly shareable, results-driven marketing campaigns.
You can learn more about Sports Marketing Partners on the companys LinkedIn page: http://www.linkedin.com/company/sports-marketing-partners.
Information on Offerpops digital marketing platform can be found at http://www.offerpop.com.
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Sports Marketing Partners Chooses Offerpop to Power Social Media Engagement Campaigns
Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships.
Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says its up to brand marketers to create compelling brand experiences that blend the two realities as seamlessly as the targets theyre trying to reach. And that means integrating social and digital media into the (event) ideation process from square one.
The best news is that social media can be effectively integrated into every aspect of the event activation, with opportunities before, during and after your event. With social media you can maximize event ROI and extend the experience beyond execution to expand your online reach.
Related:8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer
Start by creating an event your consumers will want to share. Legacy Marketing Partners goes on to say that live events that enable consumers to capture and share an exclusive experience, a behind-the-scenes moment, a once-in-a-lifetime encounter or a simple moment of crazy-good fun can transform a one-time event into an ongoing content engine.
Social listening can help determine the best experience to deliver to a target audience. Brands can employ social media listening tools such as Social Mention, Hootsuite,Icerocket or utilize their own social networks to create a dialogue with consumers. By posing questions or facilitating contests, brands can include followers in crafting their next successful brand experience.
Also use this time to determine your audiences social media preferences. Where your audience lives online should influence the ways in which you ask them to share the event experience or interact with your brand on event day and beyond.
Social media has given word-of-mouth advertising its grandest pulpit in history. Identifying and incorporating your biggest fans with the biggest online presence into your pre-event awareness efforts willpay huge dividends.
One of the best marketing campaigns to incorporate social media influencers was the Ford Fiesta Movement. Prior to the car entering the market, Ford provided 100 social media influencers with a free Ford Fiesta, sent them on missions and asked them to document their experiences through their own social media platforms.About a year later, the Harvard Business Review reported the staggering results.
Fiesta got 6.5 million YouTube views and 50,000 requests for information about the car virtually none from people who already had a Ford in the garage. Ford sold 10,000 units in the first six days of sales. The results came at a relatively small cost. The Fiesta Movement is reputed to have cost a small fraction of the typical national TV campaign.
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How to Leverage Live Marketing With Social Media Before, During and After Events
Boynton Beach, Florida (PRWEB) October 27, 2014
Propel Marketing & Design, Inc., a Boynton Beach-based Marketing Agency, is presenting a new hands-on workshop titled: Social Media Made Simple for Small Businesses.
This class is designed for small businesses and entrepreneurs interested in creating an easy to execute social media strategy for their organization.
The exclusive workshop is taking place on Friday, November 14, 2014, at 9:30pm (EDT).
Topics covered at this event include:
During this three-hour workshop, Propel Marketing & Design will highlight some of the core elements to creating a social media plan that truly works for all types of organization. This program is ideal for any business that is just getting started with social media or currently running an active campaign.
To avoid missing out on this social media class, it is suggested to register as soon as possible as space is limited.
Registration details can be found at http://www.propelyourcompany.com/events.
About Propel Marketing & Design, Inc. Propel Marketing & Design, Inc. is a full-service internet marketing agency, located in Boynton Beach, Florida, that specializes in SEO (Search Engine Optimization), social media, website design, email campaigns, search engine marketing, public relations, graphic design, and marketing workshops. Propel works with clients to create effective and unique marketing strategies to help raise their online profile and support their business objectives. For more information, please visit http://www.propelyourcompany.com.
Contact: Propel Marketing & Design, Inc. (800) 943-2346 533 E. Ocean Ave. Suite #2 Boynton Beach, Florida 33435
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Propel Marketing & Design, Inc. Presents Social Media Made Simple for Small Businesses Workshop on November 14, 2014