Mediaboss Marketing

Social media marketing is one of the most effective ways to increase traffic to your website. But forget sites like Twitter, Reddit, StumbleUpon and LinkedIn. A new report reveals that Facebook and Pinterest and maybe even Google+ are your safest bets.

Content sharing and amplification platform Shareaholic released this week its quarterly social media traffic report, indicating that Facebook drives the most traffic to websites, with Pinterest being its strongest contender. Google+, though further down the totem pole, is also on the rise. However, channels like StumbleUpon, Reddit, YouTube and LinkedIn probably aren't worth your time or dime, the report revealed.

Shareaholic's report includes both quarterly and year-on-year data covering activities across more than 200,000 websites and 250 million unique visitors. Here are the key takeaways. [20 Social Media Marketing Solutions for Small Businesses]

Facebook is a traffic gold mine ...

Facebook is still king when it comes to converting social media marketing campaigns to website visits. It drives four times as much traffic as Pinterest, its closest social traffic competitor, and blows away other social networks. This is due, in part, to Facebook's ability to deliver highly personalized content that customers actually care about. Shareaholic says Facebook's share of traffic has "exploded," growing 115.63 percent since September of last year and driving 22.36 percent of overall traffic to websites.

But watch out for Pinterest

Pinterest may not be as big as Facebook or Twitter, but with an estimated 70 million users and a huge following among American women it drives far more traffic than Twitter and is creeping up on Facebook. Pinterest is now the second-largest social traffic referrer, driving 5.52 percent of total visits. That's a 50.07 percent growth since last year, blazing past Twitter, Reddit and StumbleUpon.

Twitter may not be the way to go

Twitter marketing is far from ineffective, but its share of social traffic has steadily declined. The microblogging website has referred only 1.17 percent of social traffic to websites, down 24.97 percent over the past year. Because of this, Twitter is "losing influence and clout," Shareaholic found.

And the other five are 'forgettable'

Original post:
Facebook Leads Social Traffic, Pinterest Second

Blogging: Building Viral Connections with Your Audience Guest Marc Ensign
My guest this week is a writer, a speaker an influencer who works to help us understand the concept of Search Engine Humanization and his viral approach to blogging and social marketing. I...

By: Laura B Williams

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Blogging: Building Viral Connections with Your Audience Guest Marc Ensign - Video

igrow - The "Next Generation" of Social Marketing....
Click here for more info: https://todays.leadpages.net/hang-on-to-your-jaw-igrow-1/

By: Tony Mcstravick

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igrow - The "Next Generation" of Social Marketing.... - Video

Seattle, WA (PRWEB) October 28, 2014

Sports Marketing Partners, LLC (SMP) has partnered with Offerpop to power social engagement promotions through the end of the 2014 NFL season.

SMP is sports marketing and consulting company with expertise in player endorsements, digital and social marketing and community and public relations.

Offerpop is a leading digital marketing software-as-a-service company that empowers brand and agency marketers to create engaging digital experiences and make smarter marketing decisions with rich consumer data.

SMP, which helps professional athletes build brand value, will utilize Offerpops campaigns solution to generate unique social media engagement opportunities for clients like Doug Baldwin and Bret Saberhagen.

Were excited to use Offerpops digital marketing platform to help our professional athletes engage with their fans in a fun and unique way, SMP Principal and Founder Steve Schwartz said. Sports fans consume athletes content at a high rate. Utilizing Offerpops campaigns will help our clients differentiate their social media brands from other players.

SMP is confident that Offerpops campaigns will boost what they already are doing with their clients.

We look forward to working with SMP as they take their clients digital brands to the next level, said Josh McBride, SVP Sales at Offerpop. Were confident theyll deliver highly shareable, results-driven marketing campaigns.

You can learn more about Sports Marketing Partners on the companys LinkedIn page: http://www.linkedin.com/company/sports-marketing-partners.

Information on Offerpops digital marketing platform can be found at http://www.offerpop.com.

Link:
Sports Marketing Partners Chooses Offerpop to Power Social Media Engagement Campaigns

Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships.

Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says its up to brand marketers to create compelling brand experiences that blend the two realities as seamlessly as the targets theyre trying to reach. And that means integrating social and digital media into the (event) ideation process from square one.

The best news is that social media can be effectively integrated into every aspect of the event activation, with opportunities before, during and after your event. With social media you can maximize event ROI and extend the experience beyond execution to expand your online reach.

Related:8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

Start by creating an event your consumers will want to share. Legacy Marketing Partners goes on to say that live events that enable consumers to capture and share an exclusive experience, a behind-the-scenes moment, a once-in-a-lifetime encounter or a simple moment of crazy-good fun can transform a one-time event into an ongoing content engine.

Social listening can help determine the best experience to deliver to a target audience. Brands can employ social media listening tools such as Social Mention, Hootsuite,Icerocket or utilize their own social networks to create a dialogue with consumers. By posing questions or facilitating contests, brands can include followers in crafting their next successful brand experience.

Also use this time to determine your audiences social media preferences. Where your audience lives online should influence the ways in which you ask them to share the event experience or interact with your brand on event day and beyond.

Social media has given word-of-mouth advertising its grandest pulpit in history. Identifying and incorporating your biggest fans with the biggest online presence into your pre-event awareness efforts willpay huge dividends.

One of the best marketing campaigns to incorporate social media influencers was the Ford Fiesta Movement. Prior to the car entering the market, Ford provided 100 social media influencers with a free Ford Fiesta, sent them on missions and asked them to document their experiences through their own social media platforms.About a year later, the Harvard Business Review reported the staggering results.

Fiesta got 6.5 million YouTube views and 50,000 requests for information about the car virtually none from people who already had a Ford in the garage. Ford sold 10,000 units in the first six days of sales. The results came at a relatively small cost. The Fiesta Movement is reputed to have cost a small fraction of the typical national TV campaign.

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How to Leverage Live Marketing With Social Media Before, During and After Events