Mediaboss Marketing

Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships.

Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says its up to brand marketers to create compelling brand experiences that blend the two realities as seamlessly as the targets theyre trying to reach. And that means integrating social and digital media into the (event) ideation process from square one.

The best news is that social media can be effectively integrated into every aspect of the event activation, with opportunities before, during and after your event. With social media you can maximize event ROI and extend the experience beyond execution to expand your online reach.

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Start by creating an event your consumers will want to share. Legacy Marketing Partners goes on to say that live events that enable consumers to capture and share an exclusive experience, a behind-the-scenes moment, a once-in-a-lifetime encounter or a simple moment of crazy-good fun can transform a one-time event into an ongoing content engine.

Social listening can help determine the best experience to deliver to a target audience. Brands can employ social media listening tools such as Social Mention, Hootsuite,Icerocket or utilize their own social networks to create a dialogue with consumers. By posing questions or facilitating contests, brands can include followers in crafting their next successful brand experience.

Also use this time to determine your audiences social media preferences. Where your audience lives online should influence the ways in which you ask them to share the event experience or interact with your brand on event day and beyond.

Social media has given word-of-mouth advertising its grandest pulpit in history. Identifying and incorporating your biggest fans with the biggest online presence into your pre-event awareness efforts willpay huge dividends.

One of the best marketing campaigns to incorporate social media influencers was the Ford Fiesta Movement. Prior to the car entering the market, Ford provided 100 social media influencers with a free Ford Fiesta, sent them on missions and asked them to document their experiences through their own social media platforms.About a year later, the Harvard Business Review reported the staggering results.

Fiesta got 6.5 million YouTube views and 50,000 requests for information about the car virtually none from people who already had a Ford in the garage. Ford sold 10,000 units in the first six days of sales. The results came at a relatively small cost. The Fiesta Movement is reputed to have cost a small fraction of the typical national TV campaign.

Read more from the original source:
How to Leverage Live Marketing With Social Media Before, During and After Events