Mediaboss Marketing

Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets.

To pull it off, Evian coordinated its social listening efforts and its marketing strategy -- a valuable combination for brands that want to make use of what they hear online.

"Social listening is the ability to monitor activity on social networks, whether that be by setting up keywords to track, focusing on a specific hashtag or brand handles, or using listening as a channel for customer service," explained Aaron Everson, cofounder and president of Shoutlet.

"Often, it's all of the above and then some," he told CRM Buyer. "It's important for companies for a lot of reasons, and ultimately should inform a brand with actionable insights that are based on fan behavior."

Monitoring social media for mentions and hashtags does more than simply alert companies to potential crises that must be managed. It also gives insights into who customers are, what they're thinking, and how the brand's relationship with them can best be managed.

"With a smart social listening strategy, brands can get a real-time look at how they are perceived in the market by competitors, and by customers or potential customers, so they can both keep the momentum going or shift strategy to stay on course for positive sentiment," said Everson.

The fact that social media encourages the sharing of information -- positive and negative -- makes it an invaluable source of feedback and insights. Active social listening makes sense of what people are saying and uses that information to enhance customer relations.

"People on social tend to be very candid. They share their experiences, both good and bad, very openly and very honestly. This is important when it comes to both crisis identification and social customer care," said Everson.

"Brands are paying particular attention to how they listen for brand-related conversations, and building processes for when and how to respond," he said, "in order to ensure the customer relationship remains positive and customers looking for a resolution to an issue receive it promptly."

On social media, people tend to have public conversations that feel private -- making them more honest, open and accessible than they would be in traditional kinds of focus groups.

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Hear, Hear: The Rise of Social Listening

SOURCE: topseos.com Canada

November 25, 2014 03:00 ET

NAPLES, FL--(Marketwired - November 25, 2014) - The ten best social media marketing firms in Canada have been named by topseos.com Canada for the month of November 2014. Each month of a team of researchers spend time benchmarking and reporting the best social media marketing firms around the world to assist businesses in selecting the best service to assist them. The key ambition of topseos.com Canada is to assist buyers in looking for impressive firms based on established standards created by the independent research team. The resulting standards are used to decide which solutions produce the best experience for customers in online marketing.

The topseos.com Canada independent research team spends time researching social media marketing services in Canada by taking a rigorous look at key strengths and competitive advantages of performing search marketing services. The rankings are organized through the use of a set of evaluation verticals. The five verticals used to benchmark and compare services include reach, timeliness, brand management, consultation, and methodology. Search marketing services are put to the test to ensure the best services are ranked to assist businesses in selecting the absolute best services to meet their specific requirements.

The 10 best social media marketing firms in Canada for November 2014 are:

1- iProspect

2- VJG Interactive

3- Applecore Interactive

4- MetaSEO

5- SEM Expertise

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topseos.com Canada Releases November 2014 Ratings of Ten Top Social Media Marketing Services in Canada

SOURCE: topseos.com UK

November 24, 2014 03:00 ET

NAPLES, FL--(Marketwired - November 24, 2014) - The ten top social media marketing companies in the United Kingdom have been named by topseos.com UK for the month of November 2014. topseos.com UK provides businesses with recommendations online to feature the top search marketing companies which produce strong solutions to businesses searching for a variety of solutions to common issues. Companies are showcased based on their performance in a rigorous examination of their main solutions.

The 10 best social media marketing companies in the United Kingdom for November 2014 are:

1. SEO.co.uk

2. VJG Interactive

3. CircusMedia

4. Qube Media

5. SiteVisibility Ltd

6. NixonMcInnes

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topseos.com UK Reveals November 2014 Rankings of Ten Best Social Media Marketing Firms in the UK

Social Marketing- SIGNAL
Here is one of our class project, social marketing. So, we decided to do signal campaign as some of malaysian driver likely to not use their signal when at the junction and changing lane. Our...

By: fatin faseha Wahid

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Social Marketing- SIGNAL - Video

Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more restrictions on theirmarketing than traditional businesses. There are a few things to consider before jumping in to social media as a franchisee, and its vital to understand your unique situation and what youre able to do.

Marketing in a Regulated Industry

One of the most important things to contemplate is whether or not your company is situated in a regulated industry and how regulated are your social media activities by the franchisor. How tightly aligned is your franchise with your parent franchisor company or industry requirements? Are there restrictions and guidelines already in place regarding social media posting? Explore the options, and dont be afraid to call your corporate contacts with questions about what is allowed and what isnt.

Once any corporate obligations are out of the way, marketing your franchise through social media can be an excellent tool to reach your customers and generate sales. Social media has provided businesses with a direct contact to those seeking their goods or services. The interactions are personal and in real-time, which if carefully monitored can take your franchise to the next level.

Examine your unique market position and relationship to your consumers, offersJonathan Cronstedt, the CEO ofEmpower Network, a viral blogging system and online marketing and sales leadership training company. He urges franchise owners to consider their overall communications strategies. Your marketing goals should be aligned with a united brand position that stands out from your competition. We live in an integrated world, creating a shared experience for your consumers is paramount, and it cant be done without consistency across all channels.

Dont Forget Your Budget

Make room in your marketing budget for the different platforms. Each site demands a different type of posting or content. Do you have the resources to delegate all of your social media to a full-time employee? Dont put more into the marketing than you are able to get out of it, while understanding that all strategies take time to fully develop.

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How To Market A Franchise Using Social Media