Archive for the ‘Social Marketing’ Category

The Must-Have Social Media Marketing Tool Checklist – Business 2 Community

There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017.

With so many businesses using Social Media, how are you saving time, and reaching your target customers on a daily basis?

My experience as a Digital Entrepreneur and Social Media Expert has taught me that having a selection of Social Media Marketing tools that I use on a daily basis does help me save time, which in turn saves me money.

Being able to increase your reach, and engagement through a Social Media Marketing tool is great, and Im here to share with you the must-have checklist for my favourite Social Media Marketing tools.

Social Media is all about engaging, and one of the best ways to do this is through sharing images. I always talk about Canva, and PicMonkey for creating and editing visuals but I want to introduce a new tool to you called Adobe Spark Post.

Webcast, February 2nd: Behavioral Marketing Tactics to Drive Sales and Retention

If you want to create professional images, on your mobile or desktop this will be a great tool for you. What I love most about Adobe Spark Post, is being able to start creating an image on mobile, and finishing it on desktop.

As great as it is to have images to share, have you thought about creating a video using your images?

If you are using visual social networks like Instagram, take a look at Lumyer when creating animated content. Lumyer is a mobile app available on iOS and Android and will allow you to add movement to your images.

Creating content that is share-worthy, and relevant to your audience can be difficult if you dont know where to look for it. I have talked about both Feedly and Alltop in the past, and there is another great tool you can use to find what is currently trending in your industry so that you can talk about it.

Use BuzzSumo to find out what has been popular on Social Media so that you can increase engagement by sharing this content with your audience.

If youre looking for a central place to listen to your community, and manage the likes of Facebook, Instagram, Twitter, LinkedIn and Google+, take a look at AgoraPulse. I know I have talked about Hootsuite as the best tool, but what works for me, doesnt always work for everyone else so AgoraPulse is a great alternative.

Have you thought about running a Social Media contest? I wrote an article on exactly how to do this using a tool called ShortStack. I have found another great tool, which is a verified third-party Facebook tool so you wont get in trouble using it.

Im fairly new to 22Social, but what I have learnt is that it is interactive, integrates with autoresponders, and you can integrate with Google Analytics to track and measure your success. There is a 14-day free trial so give this tool a go for your next contest, and see if it works for you.

IFTTT (if this then that) is a tool I first spoke about a few years ago when it first launched, and it is still a great tool. You can use IFTTT to combine different tools, and create a set of instructions (almost autoresponder like) which are called recipes. You can set up a number of recipes to happen automatically, meaning that when you next share an image on Instagram, it also gets shared on Twitter too.

If there is one tool that I loved, and used religiously throughout 2016, it was Tagboard. Search a topic, or hashtag, and you will see the real-time results of that search term across all social networks. This is a great way to monitor mentions about your business, and also to give you inspiration for your next post.

They are my top 7 tools as a part of my must-have Social Media Marketing tool checklist. I hope that they can help you, just like they have helped me. I would love to hear what your FAVOURITE tools are to help you manage your Social Media Marketing.

Now you have the tools, have you thought about how you are going to effectively market to your Social Media audience in a 7 day period?

Warren Knight is a Social Media Strategist, author of Think #Digital First and one of the UKs leading professional speakers in Technology, Sales and Social Media. As an award-winning coach and entrepreneur, Warren has helped thousands of Startups and SMEs grow their business through the strategic use of socially selling Viewfullprofile

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The Must-Have Social Media Marketing Tool Checklist - Business 2 Community

Homes.com Partners with Sales Marketing and Social Media Expert Chris Smith – RisMedia.com (press release)

Homes.com has partnered with sales marketing and social media expert Chris Smith to host Secrets of Top Selling Agents LIVE events across the U.S. this year, Homes.com recently announced. Under the exclusive partnership, Smithauthor of The Conversion Code and co-founder of Curaytorwill only appear live at Homes.com sponsored events in 2017, including Secrets of Top Selling Agents LIVE in Atlanta, Boston, Chicago, Los Angeles, the New York City area, Riverside-San Bernardino, Calif. and Washington, D.C.

Chris Smith is real estates most successful next gen marketing expert, says Homes.com President David Mele. By taking his message live to agents in Atlanta, Boston, Los Angeles, Chicago, New York City and many more markets, Homes.com can directly help thousands of real estate professionals increase their sales and become even more successful.

Partnering with Homes.com, one of the best-known brands in real estate, allows me to feed off the energy of a larger, live crowd, says Smith. I always bring my A game, but its really the audience and their energy and questions that make it a one-of-a-kind event. Every agent knows after spending just 10 minutes in the room, that theyll take away information that can immediately help them grow their business.

Homes.com will offer real estate agents complimentary tickets to the events on a first-come, first-served basis. To sign up to be notified about the closest LIVE event, click here.

For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmarkRISMedia.com.

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Homes.com Partners with Sales Marketing and Social Media Expert Chris Smith - RisMedia.com (press release)

Chacka Marketing Reports Record Growth in 2016; Expands Footprint in Programmatic and Display – Benzinga

Agency's annual kick-off meeting sets course for continued digital marketing growth and innovation.

Tampa, Fla. (PRWEB) January 31, 2017

Chacka Marketing (http://www.chackamarketing.com), a leading digital marketing agency, reported nearly record growth in year-over-year (YoY) revenue in 2016 at the agency's annual company-wide kick-off meeting in January, which was held to lay the groundwork for continued success in 2017. Through sustained growth of staff and expanding service lines, Chacka expects more robust growth in 2017.

"Chacka Marketing experienced a great deal of success in 2016, bolstered by high-profile industry accolades and the expansion of key service offerings in areas like search and social marketing," said Janel Laravie, CEO & Founder of Chacka Marketing. "We're setting our sights high for the year ahead; Chacka's continued investment in people, processes and technology positions the agency for further growth in 2017, including our commitment to promoting expanded offerings in programmatic display."

In 2016, Chacka increased and cross-sold new business across service lines, including a 55 percent uptick in search marketing and 35 percent in social media advertising. Thanks to accelerated growth, Chacka also hired nine new employees in 2016. In recognition of the agency's impressive growth and collaborative workplace culture, Chacka received numerous accolades in 2016, including being named one of Advertising Age's Best Places to Work, one of the Best & Brightest Companies to Work For in the Nation and awarded as a Best in Biz Award Gold Winner for Advertising or Marketing Agency of the Year. On top of these honors, Chacka successfully gained increased market recognition as thought leaders in 2016 with articles published in Adweek, Media Post and Internet Retailer.

To help achieve growth goals for 2017, Chacka recently selected Megan Phelan as Director of Programmatic to further develop its programmatic display marketing practice. This key hire aligns with Chacka's ongoing commitment to automation, innovation, employee development and overall organizational success, along with other central initiatives, including the continued rollout of ChackAcademy, the agency's advanced employee training portal. At the company-wide annual kick-off event in January, Chacka also unveiled its three-tiered employee bonus plan, established to reward top contributors to the company's growth as Chacka enters the company's next development phase.

Bob Johnston, CEO of popular franchised fondue restaurant, The Melting Pot served as the guest speaker at Chacka Marketing's annual kick-off meeting. "It was a pleasure to partake in Chacka's 2017 kick-off. My hope for the Chacka team is that they can use my successes and learnings to help elevate not just their careers, but also the Chacka brand. I foresee great things ahead for this wonderful organization," Johnston said.

About Chacka Marketing A premier digital marketing agency, specializing in paid search engine marketing, social advertising, programmatic display and consulting services, Chacka pairs the best people with the best technology to drive incredible results. Breaking through the clutter of the digital landscape, Chacka brings a collaborative approach by acting as an extension of its advertisers' marketing teams. Highly recognized with industry accreditations, Chacka takes pride in innovation, integrity and driving net results for its partners. Please visit http://www.chackamarketing.com for more information.

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Chacka Marketing Reports Record Growth in 2016; Expands Footprint in Programmatic and Display - Benzinga

Expert: Why brands need to start social video – BizReport

Kristina: We're hearing more and more about social video - what is social video and how can it be used by businesses and retailers?

Cyndi Knapic, Head of Animoto for Business: In the simplest terms, social video is any kind of video content shared over social channels -- Facebook, Instagram, Twitter. It's important for businesses and retailers to stand out and be aware of how and where their next customers are spending their time, and that's on social media sites watching videos.

Kristina: What are the benefits to this kind of advertising?

Cyndi: There are two primary benefits to sharing marketing content via social video. First, by focusing content sharing on social networks, you are "fishing where the fish are"--making content available on channels where your customers already spend a lot of their time. Nearly 20% of total time spent online in the US, across both desktop and mobile devices, is on social platforms-- on mobile alone, US consumers are opening social applications 17 times a day.

And second, you're interacting with your customers in the medium they prefer. In fact, 60 percent of consumers would rather watch content than read it. Videos offer richer content and a more engaging viewing experience for consumers than text or images alone.

Kristina: Looking ahead through 2017, do you believe social video will continue to grow?

Cyndi: Absolutely -- we're already seen the number of SMBs utilizing social video to engage with their customers reach new heights in 2016, and expect that trend to continue. On a recent Facebook earnings called, they reported that 1.5 million businesses uploaded at least one video to their Facebook Business page per month; this number has doubled since then, and will only continue to grow as more SMBs understand the power of video and begin to implement it into their ongoing marketing strategies.

More from Knapic and Animoto later this week, including three keys to better social video use.

Tags: Animoto, social marketing, social video, video content, viral marketing

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Expert: Why brands need to start social video - BizReport

WebiMax Recognized by Top Ten Reviews as The Best Social … – PR Web (press release)

Our experts are dedicated to learning the voice of every brand we work with. We then keep that voice consistent across all platforms and create content that will further establish the reach and credibility of our clients.

Camden, New Jersey (PRWEB) January 31, 2017

Top Ten Reviews, an independent and respected review service, revealed their top ten social media marketing services of 2017 this week. WebiMax, an international digital marketing service with headquarters in Camden, NJ, earned the number one ranking again.

Top Ten Reviews explained in their rankings that they chose services with a proven track record of successfully marketing small businesses. Beyond that, the criteria was broken down by multimedia creation, competitor analysis, the ability to geo-target potential customers and custom monitoring and reporting.

CEO and Founder of WebiMax, Ken Wisnefski, credits the number one ranking to WebiMaxs approach to social media, Our experts are dedicated to learning the voice of every brand we work with. We then keep that voice consistent across all platforms and create content that will further establish the reach and credibility of our clients.

WebiMax currently helps their clients with their Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, SnapChat platforms, and more. The strategy team is constantly reviewing the trends and selecting the platforms that make the most sense for each client based on their target markets.

Full digital marketing plans are available that blend SEO, lead generation, reputation management, and social media. When it comes to the digital marketing landscape, WebiMax has experts in place who are ready to assist with every unique need.

Those interested in learning more about WebiMax and why Top Ten Reviews chose to rank them as the best social media marketing service in 2017 can read the article here or call WebiMax today at 1-888-932-4629.

About WebiMax: Driven for success, WebiMax helps its clients achieve tremendous returns via their online marketing efforts. Led by serial web entrepreneur and digital marketing expert, Ken Wisnefski, WebiMax has established itself as one of the most respected digital marketing firms worldwide. WebiMax is proud to provide solutions that positively impact clients ranging from early phase start-ups to Fortune 100 companies. Every strategic partner receives their own digital marketing team to ensure they reach their marketing goals. For more information, visit WebiMax.com or call 1-888-932-4629.

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WebiMax Recognized by Top Ten Reviews as The Best Social ... - PR Web (press release)