Mediaboss Marketing

Clif Braun Desde Africa (subtitulado)
CAPACITACION CON CLIF BRAUN. SOCIAL MARKETING.

By: Mario de Jesus Trevino Guajardo

Go here to read the rest:
Clif Braun Desde Africa (subtitulado) - Video

Twitter has been losing out on a chunk of ad revenue because some advertisers have been striking deals directly with social media stars.

But Twitter said Wednesday it had agreed to acquire Niche, a start-up that connects advertisers with some of the social networks most-followed users in exchange for a fee split by the user and Niche.

With a social-media "influencer" marketing program in-house, Twitter -- as well as the Vine video-sharing app it owns -- can play a bigger role in shaping the growing business at a time that Twitter is struggling to promote more active usage of its apps.

We hope this acquisition continues to inspire people to create great content, said Baljeet Singh, Twitters direct of product management.

Chat with me on Twitter @peard33

View post:
Twitter buying Niche, a social-media 'influencer' marketing start-up

Summary:A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

An article on the Harvard Business Review site presents a limited, shortsighted perspective on the business value of social media and makes incorrect recommendations to readers. The author suggests social media is a waste of resources when the opposite is true.

The article's title asks, "Is Social Media Actually Helping Your Company's Bottom Line?" and offers a graphic, saying #NOPE, in response. It's a great social media tactic that will certainly capture page views.

Image created by Michael Krigsman

To answer the title question, the article makes this argument:

In summary, the article argues that social media does not contribute to sales in a measurable way and, therefore, is a hype-ridden waste of time.

Unfortunately, by defining the value of social media purely in terms of sales, the author ignores the value of social media in building relationships with customers, offering responsive technical support, and engaging efforts to establish a sustainable base of consumer advocates.

As an academic, the author has impeccable and impressive credentials. However, this is one of those times we must ask people working in the field for their comment. Therefore, I invited top several marketing and analyst practitioners to share their thoughts.

Mike Fauscette is Group Vice President at analyst firm IDC and one of the most respected thinkers about enterprise social media in the world. He offers specific examples that can produce ROI for brands using social media:

People share personal and behavioral data on social networks, and via social media, every second; businesses use tools to "listen" and collect this data. Some businesses buy this data aggregated and enriched by third-party providers (like the Oracle data cloud, for example). They place the data in context and use it for many things, including:

Go here to read the rest:
Is social media really a waste of time? Harvard professor gets it wrong

Episode 114How to pick the right Mass Social Marketing Technology -Brian Maxfield
Incredible interview with Brian Maxfield! Brian has always had a passion for helping businesses succeed; however, the event industry has always been the bigg...

By: Events Uncovered TV

Read this article:
Episode 114How to pick the right Mass Social Marketing Technology -Brian Maxfield - Video

Joe #39;s Social Marketing Tip Today

By: Joe Ramirez

Read more from the original source:
Joe's Social Marketing Tip Today - Video