Mediaboss Marketing

Welcome to Web 2.0. Social media will be your guide!

FromDecember 2010, when Google confirmedsocial signals from Facebook and Twitter are used to determine search rankings, to the presentdaywhen the search giant reinstated the SEO-value of social signals, the critical need for a powerful social media presence has only increased.

Today, you need to emit strong social signals for Google, Yahoo!, Bing, and other search engines in order for them to feature you high on search engine results pages (SERPs). Strong social signalsget you higher SERP ranks, increased traffic, stronger engagement, and higher conversion rates. Strong social signals are instrumental in demonstrating brand power, credibility, and authority. In fact, they can help you achieve all objectives of your marketing functions.

This has given rise to three questions that concern SEO and SEM experts the most:

To all three questions, there is just one answer dynamic content!

Of course, youll need to create engaging content first. Here are six steps to do so:

Tailor content specifically for your largest target audience segment. Say youre a luxury brand that relies on Instagram for most of its social signals. It helps to know that 80 percent of the Instagram populace is female. On the other hand, 53 percent of Facebook users are female, so its more balanced there.

Collecting detailed demographic data will help you understand the most appealing types of content for the target audience. It will also help you set the right tone for communicating with your audience. Folks on LinkedIn, for instance, may be less fond of your humorous posts but those on Facebook or Twitter will likely love them!

The right type of content is the content that creates the highest engagement for you. You probably already know which posts get the most likes, comments, shares, and retweets for you. Focus on creating more content based on the same type.

See more here:
Social Media 101: How to Create Engaging Content

Taunton, MA (PRWEB) March 06, 2015

eMagine, leading Digital Marketing Agency specializing in B2B, High-Tech and Healthcare, is excited to present the 2nd webinar for their bi-monthly series that launched January 2015. The webinar, titled Social Media: Deciphering Network Personas For Your B2B will take place March 24, 2015 from 2pm-3pm EST. Attendees will have the opportunity to learn about the unique advantages that each social network offers and the correct way to use each channel to their businesss advantage in order to stand out in the online chatter.

Led by eMagines Digital Marketing Strategist and Social Media Specialist, Hannah Beacham, this session will focus on creating the right Social Media strategy based on the business-to-business target audience and how to follow Social Medias golden rules.

Webinar topics include:

When it comes to social media there are a lot of marketers out there who feel they are experts. But, time and time again I notice there is an overall lack of vision and strategy, said eMagines Social Media Specialist, Hannah Beacham, We wanted to create a webinar that pin points some common social media mistakes for B2B as well as what you can expect from a well thought out strategy."

eMagine previously hosted the webinar B2B SEO: 10 Mistakes You Dont Know Youre Making in January, kicking off the webinar series. Over 45 B2B professionals attended and participated in a presentation and subsequent discussion held by eMagines Digital Marketing Specialists, Alicia Hale and Allie Viau.

Registration for the Social Media for B2B webinar is complimentary and open for attendees to register here. Remaining installments of the webinar series will launch bi-monthly for the remainder of the year. A range of the firms employees will host each webinar and will share insight and expert advice based on each of the topics listed below:

Future topics will be released three weeks before each webinar. For more information, visit our B2B Blog, follow us on Twitter @emagineusa or join the conversation on Facebook or LinkedIn.

About eMagine eMagine is the leading Web Design & Digital Marketing Agency for B2B, High-Tech, Healthcare, Professional Services and Manufacturing. Tracing its origins to the dawn of the Internet age in 1995, eMagines services include, Web Design, SEO, Social Media, Branding and Web Support & Hosting. eMagine's helps clients achieve real business results from a 360 degree digital marketing effort. The company's blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of digital marketing. Join the conversation on Facebook, Twitter and LinkedIn. Further information may be found by visiting http://www.emagine.com or by calling 877-530-7993.

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eMagine Hosts Social Media for B2B Webinar

Social Marketing Quickie for Feb 18
Source: http://www.spreaker.com/user/brandcontentstudios/social-marketing-quickie-for-feb-18 Facebook got a patent involving you social influencers. The top ...

By: Brand Content Studios

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Social Marketing Quickie for Feb 18 - Video

Tenacity5s Geoff Livingston on Post-Social Marketing
http://greenbuzzagency.com/has-social-media-become-too-public/ Developing social features, like comments, is no longer the focus, says Tenacity5 #39;s Geoff Livi...

By: Green Buzz

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Tenacity5s Geoff Livingston on Post-Social Marketing - Video

Synopsis | Social Marketing: Theoretical And Practical Perspectives
THE SYNOPSIS OF YOUR FAVORITE BOOK =--- Where to buy this book? ISBN: 9780805824995 Book Synopsis of Social Marketing: Theoretical and Practical Perspect...

By: Books from other galaxy

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Synopsis | Social Marketing: Theoretical And Practical Perspectives - Video