Free Social Marketing Tips Tools for Vacation Rentals
http://www.villamarketers.com/ Free social marketing tips and tools for vacation rentals is the topic Jay William with Villa Marketers is discussing today in...
By: Villamarketers
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Free Social Marketing Tips & Tools for Vacation Rentals - Video
Facebook Marketing Explained Video8 DEMO creating tabs
Learn more at: http://socialmarketingexplained.net/Facebook/Basic/
By: Social Marketing Explained
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Facebook Marketing Explained Video8 DEMO creating tabs - Video
How cool would it be to have 1 million Facebook fans?
This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.
Would it be cool to have 1 million Facebook fans? Absolutely!
Is this the right way to set goals?
Coming up with goals for our Facebook page and other social media channelshas often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing.
Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that youve gone about setting strategies for your social media marketing.
What you get by achieving your goals is not as important as what you become by achieving your goals.
Henry David Thoreau
I love this quote from Thoreau because it emphasizes the process over the end result.
I often find myself wondering what exactly is the best way to set goals or if having no goals at all might be a possibility!
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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media by @kevanlee
Summary:Harvard Business School professor, Frank V. Cespedes, debates the value of social media and offers important and practical advice to companies and marketers.
Billions of people experience social media sites such as Facebook, Twitter, and LinkedIn as an integral part of their daily life. Social media is where we socialize with friends and cultivate professional relationships. Image by iStockphoto
For brands and corporations, social media is a core part of efforts to engage customers, whether through digital marketing, service and support or other initiatives that touch buyers. The high value of social media is evident to virtually every marketing executive and practitioner.
Despite obvious value, there are some who claim that social media offers little ROI. Among these are Frank V. Cespedes, a faculty member at the Harvard Business School. Frank published a post on the Harvard Business Review site arguing that most businesses do not gain sufficient ROI for their social media investments.
Disagreeing with this perspective, I followed with a blog post explaining why I believe Frank is wrong. Several top marketing practitioners commented in support.
Also read: Is social media really a waste of time? Harvard professor gets it wrong
Well, social media being what it is, Frank has written a rebuttal, which is published below. Although pained at Frank's comment that my post "betrays a lack of economic logic," I take some comfort in the irony of this playing out on social media rather than in private. I'm sure even Frank would agree that social media does bring its own rewards.
In the digital world, ROI is a function of both hard dollars and the currency of attention that can translate into sales. In this case, sales of Frank's book can only benefit from our public discussion. Irony or reality? You decide.
Thank you to Frank V.Cespedesfor writing this guest post. Engaging and interesting debate is truly one of the best parts of our connected, digital, and social world.
The following guest post was written by Frank V. Cespedes. It is unedited except for the addition of links:
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Social media ROI smackdown: What your business can't afford to ignore
Facebook for social marketing an organization
By: Natalie Newman
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Facebook for social marketing an organization - Video