Archive for the ‘Social Marketing’ Category

5 steps to optimise your social marketing’s content strategy in 2021 with Lidl – The Drum

The idea of Content is King is a well-established cliche familiar to everyone working in the social media world. The reality is that content is only king if its relevant for the audience. Even today, brands often publish content without any underpinning strategy which results in little or no brand impact or attributable ROI to their social media efforts.

A truly successful content strategy in 2021 is built based on data and identifying what resonates with target audiences. This is not just limited to topics, but also includes post formats, platforms, time of day for content consumption, and more. Additionally, a true strategy does not only consider audience groups but also integrates competitor benchmarking to deliver the best results. If you are currently considering your content strategy join this webinar.

Learn how to build a more holistic and data-driven content strategy with social media experts from LIDL and Socialbakers to create optimum social media experiences for your audience.

In this webinar you will learn how to conduct:

Register for this webinar here and build the best content strategy for your social media efforts and generate the needed ROI.

Webinar details: 19 May 2021, 03:00 PM (GMT)

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5 steps to optimise your social marketing's content strategy in 2021 with Lidl - The Drum

A Story of an Emerging Genius in the Field of Digital Marketing and Social Media Influencing. – Influencive

Rohit Chaudhry, the 21st-century boy, has become an expert in digital marketing since an early age.He comes from a modest background, and believes strongly that hard work betrays no one.

He is an internet sensation who emerged as a genius in the field of Digital marketing. He is also a popular content creator with much collaboration with distinct Youtubers and influencers. Since his childhood, Rohit has been much more music-oriented. He was interested in working with music.

He desired to kick-start his career at the early age of 17 by working as a composer or a DJ. Along with working as a DJ, began his own social media account. He steadily gained 500K+ followers while working as aninfluencer.

He started receiving offers in digital marketing.Rohit did his best and graduated in digital marketing while working as both an influencer and digital marketer. Becoming a digital marketing specialist at a young age is no easy task. To work in this area, he needed a great deal of hard work, dedication, and determination.

Maybe, thats why today Rohit appeared as one of the prominent digital marketers. He was born and bred in Delhi.Rohit Chaudhry has made every effort to become a thriving digital marketer in the current scenario. At this age, students do not know what to choose, how to succeed in their careers, etc.Rohit is the one who took the lead and chose to take a stand for himself.

Today, he is one of the youngest digital marketing experts in India. Once he understood his goals, he planned a systematic means of how to achieve his goals definitively. As we are all aware, success requires sacrifice and hard work.Rohit Chaudhry exemplifies that the sacrifice of his dream is not the end and that all his hard work has finally been rewarded.

Now, after being a thriving Digital Marketer, he decided to pursue his passion for music. Because of his distinctive, he is a young digital influencer. He is a source of inspiration to the young. His journey inspires a great deal of people. He currently looks after various social media profiles on Instagram.

Rohit Chaudhry is also a prominent entrepreneur. His talents and abilities make him an astonishing man of extraordinary character. He always has great respect for his elders and values their decisions. Rohits Journey to an astounding Digital Marketer and Entrepreneurship inspire others as he started his journey without having any single penny and hence he proved that miracles can happen anywhere and anytime.

Published May 18th, 2021

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A Story of an Emerging Genius in the Field of Digital Marketing and Social Media Influencing. - Influencive

Some do’s and don’ts of DIY marketing – Petoskey News-Review

Kathy Bardins| The Petoskey News-Review

We all agree that marketing is critical and crucial for the success of a business. And marketing is a broad term that includes many media online/content/web/social media/advertising/public relations/community outreach and more. Most medium to large businesses have a marketing department to handle these responsibilities so that there is a consistent focus on the company. Whats confusing is that many small businesses believe that its a DIY project.

What I have found in years of consulting for small companies and nonprofits, is that they have great intentions to market their companies. But in the day-to-day of production, creation, customer service, purchasing, selling… marketing falls by the wayside. Thinking about doing a Facebook post at 2 a.m. is not marketing, nor is it strategy. Marketing needs a plan. Marketing also needs support and expertise.

So here are some dos and donts. First, the do's:

Keep these don'ts in mind as well:

Knowing your market, creating unique content on your website, in your social media, and in your communications to customers and providing great customer service are the first steps to successful marketing for our business. Consider a wide variety of platforms to tell your story as well.

There are many organizations, like SCORE, that can provide you with ideas and training in all aspects of your business. Contact us at tipofthemitt.score.org today!

Kathy Bardins is a volunteer business mentor with SCORE's Tip of the Mitt chapter and has a work background in marketing. To request SCORE's free and confidential mentoring services for small businesses, call (231) 347-4150 in the Petoskey area or (989) 731-0287 in the Gaylord area.

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Some do's and don'ts of DIY marketing - Petoskey News-Review

Recent graduates can destroy their schoolwork and textbooks with axes at this Milwaukee business – Milwaukee Journal Sentinel

At AXE MKE, recent gradscan use their textbooks, schoolwork or thesis papers as targets for ax throwing on May 23 and 30.(Photo: Submitted)

Pulling all-nighters to finish papers.

Reading textbooksuntil you couldn't keep your eyes open anymore.

Reworking your thesis over and over again.

A Milwaukee businessis offering recent graduates a way to say good riddance to all of these thingswith axes.

At AXE MKE, 2020 and 2021 gradscan use their textbooks, schoolwork or thesis papers as targets for ax throwing on May 23 and 30.

"We wanted to give them a way to relieve stress and frustrations related to graduating in the middle of a pandemic," saidMadeline Redell, social marketing manager for Bars and Recreation, which operates AXE MKE."We thought it was the perfect combination of both celebrating and releasing stress for them."

Redell is a 2020 graduate of the University of Wisconsin-Milwaukee.

"I did not have an in-person celebration, so I'm hoping myself, as well as some of my classmates, will also be able to come in and celebrate," she said.

Recent graduates can say good riddance to schoolwork by throwing axes at it at AXE MKE on May 23 and 30.(Photo: Submitted)

Reservations can be made online at axemke.com. People who want to participate in thegraduation offer should select either May 23 or 30 and note their interest during signup, Redell said.

When guests arrive, they are to show proof that they recently graduated, like wearing a cap or gown, or bringing in a graduation invitation or thesis paper, Redell said.

Whatever school material they brought in will be set up as their ax-throwing target. Recent graduates participating in the promo will receive confetti balloons and shots (if they're of legal drinking age).

"We really wanted to give graduates a chance to celebrate in person, especially considering most of us have been pretty virtual the past year," she said.

A 90-minute time slot costs $30 per person with up to four people per ax-throwing lane.

AXE MKE, 1924 E.Kenilworth Place, is open from 4 to 11 p.m. Monday, Wednesday and Thursday; 2:30 p.m. to midnight Friday;noon to midnight Saturday;and noon to 11 p.m. Sunday.

In addition to AXE MKE, Bars andRecreation operates NorthSouth Club, Splash Studio, Nine Below andHead Space Trivia.

Contact Hannah Kirby at hannah.kirby@jrn.com. Follow her on Twitter at @HannahHopeKirby.

Our subscribers make this reporting possible. Please consider supporting local journalism by subscribing to the Journal Sentinel at jsonline.com/deal.

Read or Share this story: https://www.jsonline.com/story/entertainment/2021/05/18/milwaukees-axe-mke-lets-graduates-throw-axes-schoolwork-books/5127957001/

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Recent graduates can destroy their schoolwork and textbooks with axes at this Milwaukee business - Milwaukee Journal Sentinel

Mojo Supermarket Named Creative Partner and AOR for Truth Initiative – AgencySpy

Indie shop Mojo Supermarket has been named creative partner and agency of record for the Truth Initiative, the national public health organization behind the effective youth smoking, vaping and nicotine prevention campaign. The agency won the business after a comprehensive review.

What really stood out about Mojo Supermarket was their disruptive creativity, passion for our mission and collaborative spirit, said Robin Koval, CEO and president of Truth Initiative, in a statement. Were confident Mojo Supermarket will help theTruthbrand continue to deliver transformative, social norm-shifting ideas to fight the forces and impact of nicotine addiction by engaging young people in new ways to make informed decisions about tobacco and e-cigarette use.

Truth Initiatives national tobacco preventionTruthcampaign is recognized as one the most successful ongoing social marketing efforts in public health for driving down youth smoking rates from 23% in 2000 to historic lows today of 4.2% and directly preventing millions of young people from becoming smokers, according to a statement. The Truthbrand is focused on achieving the same success in ending the youth e-cigarette epidemic, including by helping young people quit vaping via social media and free text message program.

The vaping epidemic is a serious threat to young people everywhere and its a challenge that requires game-changing solutions, said Eric Asche, chief marketing and strategy officer of Truth Initiative, in a statement. Mojo Supermarket has experience creating ideas around cultural issues and are passionate about making a positive impact on the lives of young people. They have an excellent, proven track record working with some of the biggest brands in youth culture today stirring conversations around topics that are not yet on the radar. We are excited to have them as part of our team to continue our work to end youth vaping.

Added Mo Said, founder and creative chief of Mojo Supermarket, in a statement: Meeting the Truthteam was like meeting our heroes. Their bold creative completely changed the way culture thinks about tobacco. Were really excited to continue that work and change the culture around vaping too. Its the kind of work you get in this business to do.

The Truth Initiative also teamed with the Ad Council and the Office of National Drug Control Policy (ONDCP) on a series of national public awareness ads to fight the countrys opioid epidemic in 2018.

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Mojo Supermarket Named Creative Partner and AOR for Truth Initiative - AgencySpy